Small Business

3 ways to reflect on your marketing

Last week we talked about rest. Resting is a required part of pausing and helps you to better make decisions, have increased energy, gain clarity, and have more ideas. Be sure to review that blog post to learn more about the 4 ways rest can help your business.

This week I want to take a look at REFLECTION and its impact on your marketing. REFLECTION is the second part of pausing. Take a look at the video or read the summary below to learn 3 ways to reflect on your marketing.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Faith, Marketing, Mission, Purpose, Small Business

4 Ways Rest Helps Your Business

Recently, our world was required to shelter in place. This was a very new experience for most of us and most of us will never see it again. However, the shelter in place caused us to pause our regular activities; we had to learn new ways to live and work. You can review more about this in last week’s blog – Collective Pause of 2020.

This week I want to take a look at one of the areas that pausing allows us to focus on. REST is the first part of pausing. Take a look at the video or read the summary below to learn 4 ways REST can help your business during the Collective Pause of 2020.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Engaging, Faith, Marketing, Purpose, Serve, Small Business

3 key areas you should be tracking for your marketing

Last month we talked about how to serve your audience through your marketing and specifically via creating checklists, challenges, and courses. Be sure to check out each of those blogs to learn more. This month our focus is TRACKING; however, this week we will iterate what you should be tracking in your marketing; therefore, our focus word this week is TRACK. You may watch the video and/or read the summary below to learn 3 Key areas that you should be tracking for your marketing.

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Posted by Nadine Mullings  |  Comments Off on 3 key areas you should be tracking for your marketing  |  in Blog, Business, Business Planning, Marketing, Small Business, Social Media, Tools, Track

3 Ways to Approach Event-based Marketing

Last week, we talked about Email Marketing and what it consists of and what that means for your business. Be sure to check out the recap of that blog, How to use email marketing to engage your audience, to learn more about email marketing. This week we will continue to learn about engaging, however, we will focus on EVENT-BASED MARKETING. You may watch the video and/or read the summary below to learn more.

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Posted by Nadine Mullings  |  Comments Off on 3 Ways to Approach Event-based Marketing  |  in Blog, Business, Business Events, Engaging, Event Marketing, Event-based Marketing, Marketing, Networking, Small Business

Two tools to BUILD your database and GROW your business

We are in the final stretch of this month! Last week, our topic was about building an audience. I shared 5 Ways to Build Your Audience. This week, let’s talk about DATABASE. Watch the video or read the summary to learn about Two tools to Build your database and Grow your business!

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Posted by Nadine Mullings  |  Comments Off on Two tools to BUILD your database and GROW your business  |  in Blog, Build, Business, Business Development, Business Planning, CRM, Email Marketing, ESP, Marketing, Small Business, Tools

5 Ways to Build an Audience

So glad to have here! This month we have been focusing on building your business and various ways you can do that. Last week our focus area was networking; be sure to take a look at that blog post to learn Two Key Ways to Build Your Network! This week we are turning our focus to AUDIENCE. Watch the video or read the summary to learn 5 Ways to Build Your Audience!

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Posted by Nadine Mullings  |  Comments Off on 5 Ways to Build an Audience  |  in Blog, Build, Business Development, Business Planning, Marketing, Small Business, Social Media, Tools

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew

4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew

I officially started my business in January 2012, and my nephew was born a year later on January 31, 2013.  As I watch my nephew grow up, I realized that the first few years of a child’s life is similar to the first few years of the growth of a business.  In this blog post I will share the four stages of growing a business that I learned from my 3 yr old nephew.

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Posted by Nadine Mullings  |  Comments Off on 4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew  |  in Business, Business Development, Small Business

5 Ways My Faith Plays a Role in Building My Business

5 Ways My Faith Plays a Role in Building My Business
In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name.  If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand.  An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business.  Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings  |  Comments Off on 5 Ways My Faith Plays a Role in Building My Business  |  in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

How to Stay Consistent With Your Business Blog

How to Stay Consistent With Your Business Blog

One of the hardest things about blogging is staying consistent.  Many coaches, consultants, and independent business owners, start blogs but don’t stay consistent with their blogging effort.  A great way to stay on task and remain consistent with blogging is by creating an editorial calendar.  When you plan out what you will be blogging about in advance, and when you schedule your blogging activity, it becomes part of your routine.

In this post we will explore some editorial calendar options for your blog:

  1. A wall calendar.  Although it may seem old-fashioned, a paper calendar is a good way to stay organized and on task without having to use any technology and it works as well as technology.  You can use a 12-month calendar to map out your entire year of blogging activity.  For each month select the topic you will focus on for the month, then schedule out when you want to publish your posts.  This advance planning will really help you to stay on task with your blog.  I use an At A Glance Wall Calendar to keep me organized, and since it is posted on the wall, I am always aware of when my blog posts are due, and what I  need to be working on.wall calendar
  2. Your device calendar–  Almost all the devices (iPad, Smart Phone, etc.) have a calendar option within the device that you can use as an editorial calendar.  The great thing about the calendar on your device is that your device is typically always with you, so even if you’re not in the office and don’t have access to your wall calendar, you can always know what you’re working on and what needs to be done by checking the calendar on your device.  I use my iPad calendar to stay on track with when items need to be produced and published on my blog.
    iPad-Calendar
  3.  An online calendar–  Another great option for an editorial calendar is an online calendar.  The great thing about an online calendar is if you have a team or someone who helps you with your blog, having an online calendar makes it easier for everyone to stay on the same page and know what needs to be worked on.  Many people like to use a Google Calendar for their online calendar and if you use Gmail you can check your calendar and your email right in one place, making it very convenient to stay on task.  The Google Calendar allows you to color code different types of activity, so you can color code the dates a draft is due, then put a different color for the day that a blog post is published, etc.

    Google Calendar
  4. An online editorial calendar–  An editorial calendar is designed specifically for the task at hand, keeping your blog organized.   There are tons of online editorial calendar software, but I choose to use Coschedule.  If you use WordPress for your blog, Coschedule integrates directly with WordPress, so you can plan and post right in one place.  You can also directly post to social media from Coschedule, so you can plan, post, and promote your blog from one tool.CoSchedule-Calendar

These are just a few options of how to stay consistent with your blog by creating an editorial calendar.  Are you using an editorial calendar for your blog?  If so, what calendar tool do you find the most useful?

 

 

Posted by Nadine Mullings  |  Comments Off on How to Stay Consistent With Your Business Blog  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business