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What’s the VISION you have for your business?

I love the quote by Helen Keller that says, “The only thing worse than being blind is having sight but no VISION”.  Vision is so important in life and especially in business.  As believers we should be partnering with God to receive a God-given vision for our businesses.  His word says in Proverbs [29:18]-  Where there is no VISION, the people perish; but he that keepeth the law, happy is he.     

So let’s focus on what is means to have a God-given vision for our business with the word of the day from this Marketing Monday video from 2020: To help us focus to begin the process of focusing on VISION take a look at the video or read the summary to learn more.

What’s the vision you have for your business?

I give a few examples of business vision statements for popular companies in my marketing planner, THE BEST MARKETING PLANNER. For instance, Google’s vision is to provide access to the world’s information in one click. Nike’s vision statement is to bring inspiration and innovation to every athlete in the world. Zappos’ vision statement is all about happiness; they want to deliver happiness to customers, employers, and vendors. American Express wants respect because their vision is to work hard every day to make American Express the world’s most respected service brand.

We learn from those vision statement examples that vision statements are more about what they want their product or service to accomplish in the world versus being specific about the service or product itself.

In the Bible, God gave Abraham a vision that he will be the father of many nations.  At the time Abraham and his wife were very old and had no kids, so the God-given vision seemed impossible in the natural, but we serve a God who is super natural. The vision that He gives us supersedes the natural world.  

My company’s vision is to become a trusted resource and support for faith-based women entrepreneurs and business owners who want to increase their impact, influence, and income. I believe in the ripple effect…..if a woman is able to accomplish her vision then you will see it in every part of her life including her family, community, country, and worldwide.

What do you want your product or service to accomplish to make the world a better place?  (Drop your vision statement and/or your comments and thoughts in the comment section)

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.

Posted by Nadine Mullings  |  Comments Off on What’s the VISION you have for your business?  |  in Blog, Build, Business, Business Planning, Faith, Marketing, Tools, Vision

Why CoSchedule is The BEST Online Marketing Calendar

If you’ve ever wanted an online tool to help you stay organized and manage your marketing in one place, then you definitely have to check out CoSchedule.com.

I have been using CoSchedule for almost 6 years.  I first found out about it when I was looking for a content calendar to manage my content marketing.  After doing some research, my business coach at the time shared CoSchedule with me and I downloaded their free content marketing template and have been hooked ever since.  

Now, CoSchedule is a part of the daily suite of online tools that I use to run my business.  It was featured in my post last month for 10 of my favorite marketing and management tools for 2020.  

So why is CoSchedule the one of BEST Online Marketing Calendar?  

It helps you to stay organized, and I’m all about being organized.  We can break it down into three categories:  It allows you to see, schedule, and share.  

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Posted by Nadine Mullings  |  Comments Off on Why CoSchedule is The BEST Online Marketing Calendar  |  in Blog, Build, Business Planning, Engaging, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Tools

The Collective Pause of 2020

Last week we talked about the words unprecedented and unrivaled. We acknowledged that we are living in unprecedented times; however, we have the power of unrivaled support in God. Take a look at the blog post to learn the why unprecedented is no match for unrivaled and how to choose unrivaled over unprecedented.

We spent the month of April talking about the happenings of the world during Marketing Monday. Since COVID-19 we have had to change the way we live on a daily basis. Our world was required to shelter in place which led each of us to pause our regular activity in some form. This week we will learn about the Collective Pause of 2020. Take a look at the video or read the summary below to learn more about the Collective Pause of 2020.

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Posted by Nadine Mullings  |  Comments Off on The Collective Pause of 2020  |  in Blog, Build, Business, Business Planning, Email Marketing, Engaging, Faith, Marketing, Purpose, Vision

How to choose WORSHIP over WORRY

Last week, we talked about peace over panic and how important it is that we choose peace over panic when we are faced with challenges and difficulties. When COVID-19 pandemic arrived in our lives it sent our world into a frenzy of panic. It was and still is in our best interests as Christians to lean on the peace that God provides.

This week our focus is WORSHIP OVER WORRY. With everything that is happening in the world, it is important that I share ways that we can overcome as a community, as a society, as a world in addition to our normal marketing discussion. This month we have addressed the power in choosing. We started with choosing faith over fear, then peace over panic, and now WORSHIP OVER WORRY. Take a look at the video or read the summary below to learn more about how to choose WORSHIP OVER WORRY.

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Posted by Nadine Mullings  |  Comments Off on How to choose WORSHIP over WORRY  |  in Blog, Build, Business, Engaging, Faith, Marketing, Tools

How to Use Content Marketing to GROW your business!

Last week our focus word was COMMITMENT! I shared 3 things that you need to be committed to in order to be successful in marketing. Let us know your thoughts after you have read that blog post!

I mentioned last week how I realized all the focus words for February began with the letter C. I will continue that trend with this week’s focus word being CONTENT. I’m sure you have heard that CONTENT is key in marketing your business. I want to share with you how to use CONTENT Marketing to grow your business. Take a look at the video or read the summary below to learn more.

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Posted by Nadine Mullings  |  Comments Off on How to Use Content Marketing to GROW your business!  |  in Blog, Build, Business, Email Marketing, Marketing, Tools

3 key areas to be clear on when marketing your business

Last week, we addressed ENERGY! Energy is not your typical marketing word, but it plays a significant role in your marketing messages. Click the link to learn more about how energy impacts your marketing results.

This week we will be discussing CLARITY. This word comes up in quite often with my one on one and group coaching clients. When you have CLARITY in your brand you are better equipped to market effectively. Watch the video and/or read the summary below to learn 3 areas you should be clear on when it comes to marketing your business.

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Posted by Nadine Mullings  |  Comments Off on 3 key areas to be clear on when marketing your business  |  in Blog, Build, Business, Business Planning, Ideal Client, Marketing

Do you have a Mid-Year Plan?

We start the new year with BIG plans and then life gets in the way. July (Mid-Year) is a GREAT time to get back on track with your goals, but you have to have a plan! In this post we talk about the importance of planning, writing down your plans, staying consistent and some tools that can help you with your planning.

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Posted by Nadine Mullings  |  Comments Off on Do you have a Mid-Year Plan?  |  in Blog, Build, Business, Business Planning, Engaging, Faith, Marketing, Small Business, Tools

Get more traffic to your website by using social media

Did you get a chance to check out the last blog where we learned 5 key things you should be tracking in your business? Tracking allows you to gain a better understanding of what improvements your marketing efforts require. Today, we will discuss the importance of TRAFFIC. You may watch the video and/or read the summary below to learn How to get more traffic to your website by using social media.

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Posted by Nadine Mullings  |  Comments Off on Get more traffic to your website by using social media  |  in Blog, Build, Business, Marketing, Tools, Website

How running challenges SERVES your audience and GROWS your business

This week I am still in sunny Florida working. Last week, we talked about the benefits of checklists. You can catch up now on how creating checklists can serve your audience in a big way! This week I want to move our attention to CHALLENGES. You may watch the video and/or read the summary below to learn How running challenges SERVES your audience and GROWS your business.

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Posted by Nadine Mullings  |  Comments Off on How running challenges SERVES your audience and GROWS your business  |  in Blog, Build, Business, Marketing, Serve, Tools

Two tools to BUILD your database and GROW your business

We are in the final stretch of this month! Last week, our topic was about building an audience. I shared 5 Ways to Build Your Audience. This week, let’s talk about DATABASE. Watch the video or read the summary to learn about Two tools to Build your database and Grow your business!

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Posted by Nadine Mullings  |  Comments Off on Two tools to BUILD your database and GROW your business  |  in Blog, Build, Business, Business Development, Business Planning, CRM, Email Marketing, ESP, Marketing, Small Business, Tools