Small Business

7 Essential Elements for a Highly Successful Business Blog

Blogging for BusinessThere are 1001 ways that you can market your business, but if you are a coach or consultant, blogging should be an essential part of your marketing mix.  However, it’s not that easy to run a successful business blog.  The blogsphere is very crowded with lots of blogs covering the same topic that you will be covering, so how do you stand out and create a successful business blog?

Here are 7 Essential Elements for a Highly Successful Business Blog:

  1. Show your personality–  A blog, even a business blog, should have a personality that reflects the style and tone of the business.  If you have a fun business, that should be reflected on your blog.  If you have a serious business, then that should be reflected on your blog.  What makes a blog stand out is how the personality of the business shines on the blog, so make sure that your blog is reflecting the true personality of your business.
  2. Know your target audience  The most successful business blogs resonate with their target audience because they know their audiences needs, wants, struggles, and creates blog posts around those issues.  In order for your business blog to be successful be sure that you are addressing the needs, wants, and struggles of your specific target audience.
  3. Create amazing content–  With so much information available on the Internet, it is important that the content you create and share with your audience resonates with them. It is important to create content that will inspire, motivate, inform, and/or educate.  People love to learn, and when they know that your content can teach them what they need to know, you will create a successful business blog.
  4. Have a strong call to action–  Providing amazing content that resonates with your target audience is important, but in order for you to get business, you also have to have a strong call to action.  You want to not only inform your audience, but encourage them to take the next step with you.  The next step could be joining your email list.  Having a strong lead magnet to encourage individuals to join your email list at the end of your blog post would be important, or if you are selling a program, product, or event, having a link to the sales page to encourage sales would be important.  Whatever your call to action, it is important that you have one at the end of each blog post.
  5. Promote your blog–  In order to get traffic to your blog, you have to promote it!  It’s not one of those things where once you write it they will come.  Nope!  Just like anything else you have to promote, promote, promote.  That should include promoting the post to your email list and on social media.  You have to get the word out about your blog post in order for people to read it and engage with it.
  6. Be consistent-  In order to have a successful business blog, you have to blog consistently.  Whatever that looks like for your business.  Whether it is monthly, bi-weekly, weekly, be consistent in how often you blog.  Being consistent shows that your company is professional and reliable. 
  7. Remarket your blog–  Promoting your blog should not be limited to when you first publish a new blog post, but you should remarket your blog posts.  Select some of your most popular blog posts and promote it again on email and social media.  This one exercise of remarketing your blog post can increase your traffic by leaps and bounds.

Are you blogging for business?  If so, what essential elements do you feel makes a business blog successful, leave your comments below.

Posted by Nadine Mullings  |  Comments Off on 7 Essential Elements for a Highly Successful Business Blog  |  in Blog, Business, Business Development, Marketing for Coaches, Marketing for Consultants, Small Business

How to Use Text Message Marketing in Your Business

How to Use Text Message Marketing in Your Business

I recently posted 5 Reasons You Should be Using Text Message Marketing, and got several inquiries and questions regarding text message marketing and how to use it in business, so today’s post is all about How to Use Text Message Marketing in Your Business.

The first thing I want to clear up is that I am talking about using text message marketing to market to individuals who have opted in to your text message marketing campaign.  I do not support and I totally disagree with randomly texting individuals marketing messages who have not given you permission to contact them via text.

Once you have built up a text message marketing list, then you can use text message marketing in several different ways.  Here are 7 ways to use text message marketing in your marketing mix:

  1. Special Offers–  An easy text message marketing campaign is to text your list a special offer.  Special offers could cover several things (coupons, discounts, bonuses, etc.)  The key to a successful special offer is that it needs to resonate with your audience.  Make sure it is an offer they will appreciate and take advantage of.
  2. Promote Events–  Text message marketing is a great way to spread the word about upcoming events that you may be hosting (workshops, seminars, open house, etc.).  Your text message can even include a link to the address where the event is taking place, making it easy for people to find the location.
  3. Appointment Reminders–  Send your clients a friendly reminder of upcoming appointments.  This helps to keep everyone on the same page as to when their next consultation or visit is scheduled to take place.  You can send out reminders one week out, one day out, and even one hour before.  This also helps to eliminate missed appointments
  4. Tips–  Send out relevant tips to your clients via text message.  Sometimes just sending helpful and timely tips can be awesome for your clients.  The key is to make sure your tips are relevant and will resonate with your audience. 
  5. Flash Sales–  Text messaging is great to get the word out about a sale that is happening in a very short amount of time.  This type of sale usually occurs within hours (i.e. 9:00 am-1:00 pm, 1:00 pm-9:00pm, etc.).  Because of the need to purchase quickly, text messages are a great way to get the word out about flash sales.  
  6. Surveys/Polls–  Need feedback on a product, service, etc.  Text messaging can be a great way to send a quick poll or survey to get feedback from your audience. 
  7. Welcome Notification–  Welcome new customers, clients, members by sending them a welcome text message.  This is a great way to stand out and show appreciate to your new customer, client, or member. 

Are you using text message marketing in your business?  If so, how are you using text message marketing in your business.  Be sure to comment below and let us know.

Looking for a easy text message marketing platform to use?  Check out EZtexting, an online browser-based mass text messaging software that is affordable and easy to use.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Message Marketing in Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

5 Reasons You Should Be Using Text Message Marketing

 5 Reasons You Should Be Using Text Message MarketingAlthough text messaging has been around for a while now, using text messaging as a part of a company’s marketing mix is a fairly new concept for most business owners, coaches, and consultants, but the potential of text message marketing is huge.

So why should you be using text message marketing in your marketing mix?  Let’s examine some of the benefits of text message marketing:

  1. A large percentage of consumers use cell phones on a daily basis, and many people send and receive text messages on their cell phones.  In fact, text messaging has become an easy and efficient way to communicate, so sending text messages to your own opt-in list would be an easy and efficient way for you to communicate with your clients or prospects.  Did you know that:

86% of consumers send or receive a text message every week”  source-  EzTexing-SMS Marketing Statistics

2. If you would like your marketing messages to be read, then text message marketing is one of the best channels to use to ensure your message will be received and read by your audience, check out these statistics:

95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.”  source-  Forbes-  Pulling Back The Curtain On Text Message Mobile Marketing

3.  Text Message Marketing is one of the most affordable marketing channels.  Text Message Marketing services range from free, to a couple of cents per text, to a low monthly fee depending on what Text Message Marketing Service you choose to use, making it one of the most affordable marketing channels you can use.

4.  People often take immediate action with a text message.  Unlike other marketing channels, text message marketing tends to be immediate and people tend to take immediate action regarding a text message (i.e. respond, download, click, etc.), so if you are looking for immediate results, you may want to consider text message marketing.

“30% of consumers interact with a brand via text message.” source-  EzTexing-SMS Marketing Statistics

5.  Text Message Marketing is easy to use.  Once you sign-up with a Text Message Marketing service, and you have built an opt-in text message list, sending text messages to your audience is super simple.  Just log on to the platform, compose your message, click send, and your message will be received by the individuals on your opt-in list within minutes.

Are you using text message marketing in your marketing mix?  If so, what other benefits do you find from using text message marketing? 

Interested in using text message marketing, check out the EZTexting Platform.  And see how you can start using Text Message Marketing in your marketing mix. 

 

Posted by Nadine Mullings  |  Comments Off on 5 Reasons You Should Be Using Text Message Marketing  |  in Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing, Uncategorized

5 Top Social Media Management Tools That Save You a Ton of Time

5 Top Social Media Management Tools That Save You a Ton of Time

Social media can play an important role in your marketing mix, but as a busy business owner, coach, or consultant, it can be impossible to find the time to manage your social media.  That’s why using the right social media management tools can save you a ton of time.  

Here is a list of  5 Top Social Media Management Tools you can use in your business to save you time.

  1. Hootsuite
    This list would not be complete without Hootsuite.  More than 10 million users use the Hootsuite social media management platform.  This platform allows you to manage your social networks, schedule your messages, engage your audiences, and measure your ROI right from one easy to use dashboard.  Hootsuite has a FREE plan that offers basic benefits for personal use, and has business plans starting as low as $9.99/month
    Learn more…..
  2. Buffer
    Buffer is an app that is used by more the 2 million people.  Buffer helps you drive traffic, increase fan engagement, and save time on social media.  Buffer makes it easy to consistently schedule content on social media, increasing your reach and fan engagement.  This powerful publishing tool make it easy to share content across multiple social networks with one click.  Buffer business plans start at $50/month.
    Learn more….
  3. Sprout Social
    Sprout Social is a powerful social media software.  A management and engagement platform for social businesses. Sprout helps entire organizations extract real business value out of social media through effective engagement, publishing and analytics.  Sprout Social offers a Free 30-day trial and plans start at $59 per user/per month
    Learn more….
  4. SocialOomph.com
    SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users.  Originally created specifically for Twitter, many of the features are specific to Twitter, but it also offers scheduling for Facebook and LinkedIn as well as scheduling your blog posts.  SocialOomph offers a FREE account with basic features, and offers paid accounts starting at $17.97/bi-weekly.
    Learn more….
  5. Meet Edgar
    Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once, Edgar carefully catalogues them in a limitless library that you build over time.  All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it.  Edgar is by invitation only and is priced at $49/month
    Learn more….

Are you using a social media management tool?  If so, what social media management tool do you use?

Be sure to download our 21 Top Social Media Marketing Tips to help you with your social media marketing!

Posted by Nadine Mullings  |  Comments Off on 5 Top Social Media Management Tools That Save You a Ton of Time  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media

How to Create a Simple and Effective Email Marketing Plan

How to Create a Simple and Effective Email Marketing Plan

If you plan to grow or promote your business online, then email marketing should be an essential part of your marketing activity.

One of the best ways to be successful with your email marketing effort is to create an effective email marketing plan.

Your email marketing plan doesn’t have to be complicated to be effective, in fact, in this post I will walk you through the outline for a simple and effective email marketing plan.

Step 1-  Define the purpose of your email marketing campaigns

In this part of your plan, you should:

  • Identify who you are trying to reach (customers, prospects, partners, etc.)
  • Define why you are trying to reach them (to stay top of mind, to provide education, to create brand awareness, to get sales, etc.)
  • What are you trying to achieve from reaching this group of people via email?

Step 2-  Define your email marketing goals

This part of your plan should cover your email marketing goals:

  • Start by listing your overall goals:  more sales, relationship building, stay top of mind, communicate special promotions, get referrals, etc.
  • Then list the more specific goals you would you like to achieve through email marketing (i.e. get two new clients per month, get three referrals per month, etc.)

Step 3–  Select Your Email Marketing Strategy

When it comes to email marketing you have several options on types of email marketing campaigns you can create.  Pick the strategies that make sense for your business.

Your strategy could include the following types of email campaigns:

  1. E-Newsletters- An informative e-mail that goes out to your contacts periodically. This could be monthly, bi-weekly, weekly, etc.
  2. Autoresponders A series of e-mails that automatically go out over a period of time based on someone joining your e-mail list or being added to your email list.
  3. Drip Campaigns– A series of e-mails that automatically go out over a period of time for a specific promotion, or a specific event, etc.

The difference between an autoresponder and a drip campaign is that an autoresponder is a response from an action someone has taken (downloading an eBook, White Paper, Checklist, etc.).  While a drip campaign is a series of promotional campaign emails sent to your list not based on an action they have taken, but solely based on a specific promotional campaign.

The most successful email marketing plans have a combination of types of email marketing strategies.  The e-newsletters work well to stay top of mind because they are consistently going out over a period of time, but the auto responders and drip campaigns work well too because they are usually tied to a specific product, promotion, or services that you would like to generate some business for, so decide what types of campaigns will work well for you business.

Step 4: Create an Email Marketing Calendar

The next step in your email marketing plan is to create a calendar that maps out all of your emails over an extended period of time.  The time period could be the next 60 days, 90 days, 6 months or even a year.  Your calendar should include the following:

  1. Month/Send Date–  What month and date will this specific email be published to your list?
  2. Email Topic–  What is this specific email about
  3. Type of Email–  Is it a newsletter, or part of a series of emails for an autoresponder or drip campaign.
  4. Email List–  Who will this email be sent to (prospect list, customer list, partner list, combination of lists, etc.)

Taking the time to strategically think through your email marketing effort will help you to create successful email marketing campaigns. 

Are you currently using email marketing in your business?  Do you have an email marketing plan?  If you need assistance creating an successful email marketing plan, contact us to schedule your FREE Email Marketing Success Strategy Session.

Posted by Nadine Mullings  |  Comments Off on How to Create a Simple and Effective Email Marketing Plan  |  in Business, Business Development, Email Marketing, Marketing, Small Business, Uncategorized

How to Use Text Marketing to Grow Your Business

How to Use Text Marketing to Grow Your Business

Texting has grown to become a part of everyday life for most people, and when most people are using a tool consistently to communicate, businesses will always look for ways to use that tool as a way to market their businesses.

The first time I was exposed to using text to communicate with a company was in 2005 after Hurricane Katrina in New Orleans.  After seeing a telethon and the requests for donations to help the victims, I felt moved to make a donation, so I pulled out my cell phone and texted whatever word we were supposed to, responded with my donation amount, and confirmed my donation amount, all in a matters of minutes (maybe even seconds), I had made my donation to the American Red Cross.

Since that time, companies are starting to realize how powerful text marketing can be, and we are seeing more and more companies jump on board with text marketing.  The great thing about text marketing is that it is affordable for the small business owner and 95% of text messages are opened and read within minutes of receipt, so as an independent business owner, coach or consultant, it can be a great way for you to reach out to your customers or prospects.

So with that said, how does text marketing work for independent business owners, coaches and consultants?  The first step is to select a mobile marketing service provider.  Once you have signed up with a mobile marketing service provider, you will need to:

  1. Build your opt-in mobile phone list–  this is important because the goal of  any successful marketing is to have your customer or prospect opt-in to receive your information, so it is important that the individuals on your mobile phone  list have given you permission to text them.  You don’t want to be a spammer!

    1. Have your customers or prospects text a keyword to a short code/number that is provided by your mobile marketing service provider.  A keyword is one single word that your customer or client can text to your short code number (i.e. FREE, JOIN, SPECIAL, etc.).  A short code number is a number (typically 5-6 digits long) that is provided by your mobile marketing service provider in which your customers or prospects can text the keyword (i.e. 72404, 54465, 33031), so a request could be Text “FREE” to “72404”.
    2. It’s always good to provide something of value for joining your list (i.e. special discount coupon, free eBook, etc.)
    3. Once the prospect or customer has gone through the process, they have opted in to your mobile phone list and you now have permission to communicate with him or her via text message.
  2. Send text campaigns to your customers and prospects.  This can include:

    1. Special offers and coupons
    2. Announcements
    3. Messages
    4. You can get as creative as you would like as to what you can send your customers and prospects via text.

Are you using text marketing in your business?  Are you thinking about using text marketing in your business?  Share your comments below.

If you need help with getting started with text marketing or taking your text marketing to the next level, click here to contact us.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Marketing to Grow Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

The Secret to Successful Social Media Marketing

The Secret to Successful Social Media MarketingMost business owners, coaches and consultants know that social media marketing has become an important part of a company’s marketing mix.  However, it can be difficult to successfully market your business on social media with all the noise and clutter on the various social media networks, so how can you successfully market your business on social media?

In this blog post, I will reveal the secret to successful social media marketing for business owners, coaches and consultants.

The secret to successfully marketing your business on social media is…….. to know your audience and to have a social media marketing plan.

You have to think of social media as a tool that you can use to help serve your target audience by publishing amazing content that resonates with your audience, and less about promoting your business on the platform.

The first step to any successful social media marketing effort is to create a social media marketing plan.  Your plan should include the following key elements:

Once you have created your social media marketing plan, then the secret is to consistently publish content that resonates with your target audience.  The rule of thumb is to make sure that your content is 80% Entertaining/Conversational/Educational, and only 20% Promotional.

Entertaining post can be humorous posts that your audience can relate to. A great website for humorous posts is somecards.com.  On this website you can find humorous cards that may resonate with your target audience and post it on social media.  For example, now that spring has officially started, a humorous post would be something like the one listed below:

someecards
Humorous posts like this can spark engagement from your audience.

Conversational posts are a really great way to connect with your audience.  Asking questions that your audience would be interested in answering can spark conversation and engagement for your post.

Filling in the blank statements are also a great was to initiate conversation with your audience.  If the filling in the blank is interesting enough for your audience, they would be interested in filling in the sentence.

As a business owner, coach of consultant, you are very knowledgeable about your field so having Educational posts not only helps to educate your audience on your topic, but also helps to showcase your expertise.  Publishing posts of your blog, and relevant articles, tips, tools and techniques on social media works really well.  Statistics and Infographics that provide good useful information to your audience also work really well.

However, one of the reasons for being on social media is to get business, so you don’t want to neglect posting some promotional items on social media.

These items can include special deals and promotions you may have going on, but one of the best things you can do on social media is to promote joining your email list.

Although social media is a great tool to build relationships and make connections, it is important to have your social media work hand in hand with your email marketing so encouraging your social media followers to join your email list should be an important part of your social media marketing strategy.

Have you found success on social media?  If so, what do you feel has been the secret to your success on social media?

Need help with your social media marketing?  Be sure to get your copy of the Top 21 Social Media Marketing Tips

 

 

 

 

 

Posted by Nadine Mullings  |  Comments Off on The Secret to Successful Social Media Marketing  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Uncategorized

What’s The Best Social Media Platform For Your Business?

Social Media Marketing

When it comes to Social Media Marketing, as a small business owner, coach or consultant, it can be confusing as to what social media platform you should be on.  In this post, I will cover the two main things you need to consider when deciding on a social media platform for your business.

1.  Your Target Market

The first and one of the most important things you need to consider is your target market.  In order to decide the appropriate social media platform that you should be on, you need to decide what social media platform your target market is on in large quantities.

Each platform attracts a different type of demographic and can also attract a different pyscographic, so it is important for you to truly know your target market including their demographics and pyschographics before selecting the right platform for your business.

A great resource to use to find out the demographics of the most popular social media platforms is the Demographics of Key Social Networking Platforms by Pew Research Center. This article explains in detail the demographics and usage of key social networking platforms.

The following chart from the article shows the percentage of online adults who use Facebook, LinkedIn, Pinterest, Instagram, and Twitter, from 2012-2014.

Social Media Graph
Although Facebook has the highest percentage of use by online adults, it may not be the best social network to be on to reach your specific target market.

For example, if you are targeting women between the ages of 40-50 who make over $50,000.  Your chances of connecting to that target market is stronger on Pinterest than Facebook, so you may want to consider Pinterest as a part of your overall Social Media Marketing Plan.

However, there is something else that you must consider when deciding on the right social media platform for your business.

2.  Your Business

Some platforms showcase certain types of businesses better than others.  For example, Pinterest and Instagram are visual platforms, therefore they lend themselves well to companies that have very visual products.

Companies in the home decor, wedding, fashion, beauty, or food industries can do well on Pinterest because than can visually inspire their followers with the pins they create for their products.

On the other hand, companies who are more service oriented and their products are less visual have to be more creative on Pinterest to attract their target audience because their products are less visual, so creating visuals such as picture quotes or infographics would be an option for service-based businesses on Pinterest.

If your business is very content and news driven, then a great platform would be Twitter.  As a micro-blogging site, Twitter is really great for companies that have a lot of content, articles, blog posts, etc.  It can help drive traffic back to that content on your website or blog.

Of course Twitter is also great for starting conversations with people in your industry or your clients and customers, so if content and conversations are good for your business, Twitter is a platform you should consider in your Social Media Marketing plan.

So when deciding the best social media platform for your business, be sure to pick a social media platform that your target audience is on in large quantities, and one that will help you to do a good job of showcasing your business.

What social media platforms are you?  How did you decide what social media platforms are right for your business?  Be sure to leave a comment below and let us know.

Also, be sure to download our checklist 21 Things You MUST Do in Order to Get Amazing Results from Your Social Media Marketing!

 

Posted by Nadine Mullings  |  Comments Off on What’s The Best Social Media Platform For Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Uncategorized

How to use automated emails to grow your business

How to use automated emails to grow your businessAs a small business owner, coach or consultant, email marketing can be a key way to grow your business, but are you using various types of email marketing to grow your business?

Most people think of e-newsletters or e-zines when they think of email marketing, but one of the best ways to grow your business is by strategically using automated emails. Two key types of automated emails are autoresponders and drip campaigns.

Autoresponders

Let’s start with autoresponders.  We’ve probably all seen this type of email in action. Whenever you opt-in to receive a product, service, ebook, white paper, checklist etc.  from a company, we immediately get a response email from the company after the action has taken place.  This is an autoresponder in action.  The email could simply be a “Thank You for Your Business” email or it could even be the delivery of the actual digital product or service via email.  Whatever the case may be, the automatic email that you receive after taking action with that company is an autoresponder.

Autoresponders are great because you can set it in advance and it runs on autopilot.  So if you client signed up for your coaching program or scheduled a consultation you don’t have to manually respond to that client, your autoresponder will take care of the communication for you.  It’s like having a personal assistant who handles your initial communication.  This is not only time saving, but it also makes you more efficient knowing that this part of your business is always taken care of.

Drip Campaigns

In addition to Autoresponders, you may want to automatically send out a series of emails to your clients and/or prospects over a period of time.  Drip campaigns make the process of creating and sending these emails super easy.  You create the emails one time and then when a client is added to the list the emails go out to the client or prospect over a period of time.

All of this happens behind the scenes, so the drip campaigns automatically keep your audience informed without the need for you to actively do the work.   It is super important for you to plan out what drip campaigns you would like to send out.  Make sure that the emails are informative, value-packed, and beneficial to your audience.

For example, many companies like to send out a drip campaign to new customers.  A series of emails welcoming the client and informing them of the various services that you offer and giving valuable and helpful information can really help to start the relationship off in a good way.

Tips:

The key to successful autoresponders and drip campaigns is to keep it relevant and timely

By keeping it relevant you are ensuring that the information that you are sending is what your client or prospect needs and can help them in some way.  And by making sure it is timely you want to make sure that you are sending emails at a frequency that is not annoying to the recipient.  Spreading it out over the course of several days is good.  Most people don’t like to receive back to back emails from a company (unless they have signed up for a daily email in which they know they will be receiving frequent emails from the company)

So if you have not done so already, be sure to setup an autoresponder and think about various drip campaigns that you can send out to your clients and prospects.

Are you using automated emails in your business?  If so, are autoresponders and drip campaigns a part of your automatic email mix?  Be sure to share your thoughts below.

 

 

Posted by Nadine Mullings  |  Comments Off on How to use automated emails to grow your business  |  in Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

Does List Size Really Matter?

E-mail marketing flat illustrationWhen it comes to your email list, does the size of your list really matter? As a business owner, coach or consultant, you probably already know about the importance of having and growing an email list, but did you know that it’s not the size of your email list that is most important, but the quality of the people on your list? As the saying goes, it is better to have an email list of 100 interested prospects, than 1,000 uninterested people.

However, you still want to work on increasing the size of your list because you want to make sure your message is reaching a wider audience each month. Your goal should be to grow your email list with individuals who are interested in what you have to say, and what you have to offer. So the big question is how can you effectively and efficiently grow your email list?

Here are 6 tips to grow your email list:

Offline:

  1. Events– whenever you conduct an event (workshop, seminar, etc.), or if you are presenting at an event, be sure to collect the email addresses of the attendees (or participants who expressed an interest in learning more) . Be sure to disclosure that by signing your list or providing their information they are agreeing to receiving emails from you.
  2. Text Messages– Consider adding a text to join your email list option. Now-a-days people don’t leave home without their smart phones, so making it easy for them to join your email list by simply texting a word to a number and then providing their email address makes it easy to join your email list.
  3. QR Codes- Consider adding QR Codes to your marketing material (business cards, brochures, flyers, etc.) It’s another way to make it easy for people to join your email list. However, I personally don’t really use QR Codes and haven’t gotten a lot of people through this method, but it is still something you could consider.

Online:

  1. Webinars– a great list building strategy is webinars. When you conduct webinars, people have to give their information to sign up for the webinar. Just add a disclosure that signing up for this webinar also gives you permission to add them to your email list.
  2. Lead Pages– Another great online list building strategy is to create a lead magnet (eBook, White Paper, Case Study, Checklist, etc.), and have people enter their information on a specially designed lead page that talks about how great your lead magnet is, and why they need to give you their contact information so they can receive your awesome lead magnet. This technique works really well because you know that you are getting people who are interested in the content that you have to offer
  3. Social Media– Encourage people who follow you on social media to sign-up for your email list so that they can get additional and maybe even exclusive information that you provide only through email. This technique works really well, because if you already have a following on social media, it just makes sense that the next logically step for them is to receive your emails. This also allows the relationship to get stronger when they are not only connected to you via social media, but also receiving your emails.

For more tips, download this Guide Building Your List Can Be a Thing of Beauty by Constant Contact

Posted by Nadine Mullings  |  2 Comments  |  in Business, Business Development, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized