This year has been a different kind of year for many of us, but despite the craziness of 2020, we still need tools to help us manage the things in our business. In this post, I share 10 of my favorite marketing and management tools for 2020.
When it comes to marketing your business, three key things to consider that will help to make your marketing campaign successful is your reach, your message and using the right channel. Selecting the right channel to reach your audience and sending the right message can make a big difference in the success of your marketing campaign.
In this post I will share 3 Modern Messaging Channels to Easily Reach Your Clients and Prospects
As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea! Understanding, and knowing your business objective is the first step to any successful marketing campaign.
Some key business objectives could be:
- Increase customer engagement– in order to acheive this objective you must put a number on it, and set a deadline for achieving that number.
- Increase overall sales– Set a dollar amount and set a timeframe in which to bring in those sales.
Without a goal, it is impossible to measure your success. In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.
As a business owner, entrepreneur, coach or consultant it’s important to use marketing strategies that are cost friendly, effective and efficient. One marketing strategy that is often overlooked is SMS (Text Message) Marketing. If you’re not sure whether Text Message Marketing is right for you, be sure to check out the post 4 Ways to Know if Text Message Marketing is Right for Your Business.
Once you decide if Text Message Marketing is right for you, the next step is finding the right SMS marketing software to use. In this post I explore 3 affordable SMS Marketing Services:
If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.
Those four core strategies are blogging, email marketing, social media marketing, and text message marketing. All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.
One of the most overlooked of the four strategies is text message marketing. This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.
Whenever I post about text message marketing I get the most questions, responses, inquiries. So why are people so interested in text message marketing, and so few people are using it?
In this blog post I will look into whether text message marketing is right for your business. Here are 4 things to consider to figure out if text message marketing is right for your business.
As a coach, consultant, or business owner, text message marketing can be one of the most overlooked and underutilized marketing strategies. Most people are unsure of how to incorporate text messaging in their business, or how to use it effectively, so they don’t include it in their marketing mix.
In this blog post I will show you how to best leverage text message marketing for your business. Here are a few examples of how you can use text message marketing effectively in your business:
Over the last decade or so, smart phones have become an integral part of the lives of many individuals. In fact, I think it is safe to say that many people would feel a little lost without their smart phones. I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!
Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.
In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.
So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.
In my last blog post, Should You Be Using Text Message Marketing in Your Business?, I shared some compelling statistics that may make you think about adding Text Message Marketing to your marketing mix.
In this blog post, I am sharing The 3 C’s of Effective Text Message Marketing.
The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.
However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.
So is Text Message Marketing something you should consider for your business? Let’s take a look at the statistics:
Text Marketing can be a powerful marketing tool when done correctly. The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.
In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:
[Tweet “The 3 C’s of Successful Text Message Marketing. #TextMarketing #SMS #MMS #MarketingEssentials”]
One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone. Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
Communicating via text message can be an easy way to quickly reach your audience. Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects.
Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc. As long as you content is valuable, your audience will want to receive text messages from you.
- Bonus C- Cost
Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.
Are you using text marketing in your marketing mix? If so, what do you think makes your text message marketing successful? Be sure to comment below.