If you’ve ever wanted an online tool to help you stay organized and manage your marketing in one place, then you definitely have to check out CoSchedule.com.
I have been using CoSchedule for almost 6 years. I first found out about it when I was looking for a content calendar to manage my content marketing. After doing some research, my business coach at the time shared CoSchedule with me and I downloaded their free content marketing template and have been hooked ever since.
Now, CoSchedule is a part of the daily suite of online tools that I use to run my business. It was featured in my post last month for 10 of my favorite marketing and management tools for 2020.
So why is CoSchedule the one of BEST Online Marketing Calendar?
It helps you to stay organized, and I’m all about being organized. We can break it down into three categories: It allows you to see, schedule, and share.
Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile. Watch the video below, or read the post to learn why an ideal client profile is important to your business.
As I write this post, we are three weeks into the new year, and I can honestly say I feel organized and ready for an AWESOME year. Why do I feel this way? Because I have been able to plan out all of my marketing effort for the entire year in a relatively short amount of time.
In my last blog post, I shared with you the 3 Simple Tools You Can Use to Plan an Awesome NEW Year. If you didn’t get a chance to read it, be sure to check it out. In this post I will share with you how to create one year of marketing activity in one day.
No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!
November is a great time to get an early start on your Marketing Plan for the next year. Putting together a Simple Marketing Plan can ensure for a more successful year. Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.
I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic. In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™. The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:
The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.
However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.
So is Text Message Marketing something you should consider for your business? Let’s take a look at the statistics:
Social media is an awesome FREE tool you can use to GROW your business, and many small business owners, coaches, and consultants have decided to use social media to increase their brand awareness, amplify their messages and reach a new audience.
Although the various social media platforms are free, it does take time, effort, and energy to get RESULTS from organic (not paid) social media marketing . In fact, many have questioned whether the time, effort and energy are worth the results you get from organic social media.
As a busy business owner, coach, or consultant, your time is precious and can be very limited. Even if you have a small team, you more than likely still have to wear many hats in your business, like office manager, accountant, marketer, sales person, customer service, etc.
Because your time is so limited, you want to make sure that the marketing strategies that you implement are going to be worth your time. However, not all marketing strategies are created equal. Some marketing strategies you may see immediate results from, other marketing strategies you see results over time, and some you don’t see any results at all.
Selecting the right tools for your business can really make a difference in the success of your business. Tools can help you to accomplish sooo much, so it’s important to select the right ones.
A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP). This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more. There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business. So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.
If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.
However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.
So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.
