We have talked about vision and purpose in our previous videos, and today’s focus is
Mission Statement – what your company will do on a daily basis to make your vision a reality. It should include who you serve, what you serve and how you do it. Vision is your long-term goal. Your mission is your daily activity, your grind or hustle to improve the world, your industry or marketplace.
My mission is to stop RAM. RAM is Random Acts of Marketing. We need to have strategic marketing plans so we can achieve more clients and money in our business.
The importance of mission statements in business is that people like to get behind missions. If your business mission statement is articulated clearly you will attract your ideal client.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022