In the last blog post, we talked about confidence and how it is needed in marketing your business. We specifically discussed one thing that can give you confidence when you market your business. Be sure to check it out and share your thoughts.
This week we are excited to talk about CONSISTENCY. This is one of the key things I tell my clients about marketing their business successfully and get results; they must have CONSISTENCY. After this blog, you will know 3 areas where you must exercise consistency when marketing your business successfully so that you get the results you want. Take a look at the video or read the summary to learn more about how CONSISTENCY can be the key to your marketing success.
3 Key Areas of Consistency Needed for Successful Marketing
- Where you Show Up – How do you show up online and offline? It is difficult to be on every platform and perform successfully. Focus on the platforms that are beneficial to your business and show up there. Keeping in mind that you must show up consistently. People do business with those that they know, like, and trust.
- How & When You Show Up – This is the frequency at which you show up. Is this daily, weekly, monthly, etc? Choose a schedule that works for your lifestyle and show up at that time. Show up prepared to share and learn.
- What is Message? – Your message must be consistent. The main messaging you are trying to get across should be the same. Your delivery may change; however, the message should be the same. Your message should resonate with your audience and leave no questions about what you are saying. Be strategic with your messaging.
Think about how you have been consistent and inconsistent. Then think about ways to improve in those areas. Consistency will be the key to successful marketing. Your audience will appreciate your consistency and you will then be able to convert.
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