Using Your Business to Glorify God: The Story Behind the Women Faith + Business Podcast

Are you using your business platform to glorify God? Are you using your business to make a difference in the world?

Those two questions are at the heart of everything I do with the Women Faith + Business podcast, and this week I wanted to pull back the curtain and share the story of how the podcast actually came to be — because I think the journey itself is a testimony to what it looks like to be led by God in business.

The Mission Behind the Microphone

The Women Faith + Business podcast exists to showcase the stories of women of faith in business — women who aren’t just using their businesses to make a difference in the world, but who are using their business platforms specifically to glorify God. That distinction matters. Plenty of businesses do good in the world. Fewer are intentional about pointing that good back to the One who gave them the vision for it in the first place.

Where It Started: 2020

The podcast was born out of God’s providence and perfect timing — and it was given to me as a vision, as an extension of the Women Faith + Business community, in 2020. If you were running a business in 2020, you know exactly what kind of year that was — powerful and pivotal, for reasons that had nothing to do with convenience. It was a season that shook a lot of things loose, mine included. But it was also the exact season God chose to give me the vision for this podcast, which taught me something I still carry: God’s timing rarely waits for the “easy” season. Sometimes the pivotal, disruptive years are precisely when He plants the clearest vision.

Why Sharing Your God-Given Message Matters

Part of what I talk about in the episode is the importance of sharing your God-given message — and specifically, the power of doing that through a podcast format. There’s something about audio, about voice, about a sustained conversation rather than a single post, that lets a message unfold in a way other formats don’t always allow.

If you have a message you’ve sensed is God-given, know that the format you share it in matters less than the obedience of actually sharing it. For me, that format turned out to be a podcast. For you, it might be something else entirely.

Getting Help to Launch

One thing I want to be honest about: I didn’t launch this podcast alone. Partnering with someone to help launch the podcast was a key part of actually getting it off the ground. If you’re sitting on a God-given idea and stalling because you don’t know the technical or logistical side of executing it, that’s often exactly where a partnership or collaborator is meant to come in. God rarely asks us to carry every piece of a vision by ourselves.

Doing the Podcast in Seasons

One of the more unexpected parts of this journey has been what I’d call a spiritual download around doing the podcast in seasons — rather than as one continuous, unchanging show.

God gave me the format, the frequency, and even the guests for each season of the podcast. That’s not something I fully planned out in advance with a content calendar; it unfolded season by season, often just ahead of when I needed it. It’s taught me to hold the podcast loosely — to expect it to shift and evolve rather than staying fixed forever in its original form.

The Importance of Pausing to Ask

Maybe the most important lesson from this whole journey: the importance of stopping and pausing to ask God whether you should continue a project — a podcast, a business, anything you’ve built. Not out of doubt, but out of genuine surrender. Continuing something just because you started it isn’t the same as continuing something because you’re still called to it.

That posture is exactly what opened the door for God to shake up the podcast with new ideas, themes, and concepts along the way — changes I don’t think I would have received if I hadn’t been willing to pause and ask in the first place.

Watch the Full Story

I share the full journey — including the specific moments God’s timing and provision showed up — in this episode. You can watch it in the video above or on YouTube [Women Faith + Business Podcast: My Podcast Journey]

**If this stirred something in you about your own God-given message or platform,** I’d love to hear about it — and if you want support building the marketing behind that message, download my Aligned Marketing Plan guide