Business Planning

5 things you should be tracking in your business

Last week, our focus was on the importance of tracking your email marketing efforts and we learned 3 Key things you should be tracking with your email marketing. This week our focus word will be TRACK. Tracking allows youto ain a better understanding of what ‘s going on in your business. Today, we will discuss. You may watch the video and/or read the summary below to learn 5 key things you should be tracking in your business.

 

5 Key things to Track in Your Business

  1. Accounting: (revenue, expenses, and profit) Revenue – this is the amount of money you have coming into your business. Expenses – this the amount of money you have going out of your business. Profit – this is the amount of money you have left after your expenses in your business. You should be tracking these numbers on at least a monthly basis.
  2. Sales: (clients, sales conversations, and leads) how many clients you have, how many new clients did you gain, how many sales conversations are you having each month, and how many leads are you receiving and their origin.
  3. Social Media: (followers, reach, and engagement) it is important to track how many fans or followers you have each month to help you determine if you are growing your audience or losing your audience. You should be tracking the engagement you receive from each type of post as well as how many you are reaching from your posts.
  4. Database/Email List: (list size, open rate, and click through rate) you want to monitor the size of your list as it relates to how many you have, gain, or lose. Track how many people are opening your emails and then how many people are clicking on any links included in your email. These numbers help you to determine what type of content is grabbing the attention of your audience.
  5. Events: (attending, hosting) it is important to track how many events you attend and host each month along with how many connections you make at those events.

These are the top 5 things to TRACK in your business to help guide your future marketing efforts. There is a tool that will help you understand tracking better as well as plan your marketing; The B.E.S.T. Marketing Planner.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Marketing, Social Media, Tools, Track

3 things you should be tracking with your email marketing

This month our focus is TRACKING and last week we learned 3 Key areas that you should be tracking for your marketing; however, this week let’s talk about tracking as it relates to EMAIL MARKETING. You may watch the video and/or read the summary below to learn 3 Key things you should be tracking with your email marketing.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Email Marketing, Email Results, Marketing, Tools, Track

3 key areas you should be tracking for your marketing

Last month we talked about how to serve your audience through your marketing and specifically via creating checklists, challenges, and courses. Be sure to check out each of those blogs to learn more. This month our focus is TRACKING; however, this week we will iterate what you should be tracking in your marketing; therefore, our focus word this week is TRACK. You may watch the video and/or read the summary below to learn 3 Key areas that you should be tracking for your marketing.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Marketing, Small Business, Social Media, Tools, Track

Creating checklists can serve your audience in a BIG way!

Last week, I shared 3 easy ways to SERVE your audience, but not in the way you may think. Be sure to check out that blog to learn a different way to think about serving your audience. This week I am traveling and thought it would be great to share my wonderful Florida view along with my marketing tips on CHECKLISTS. You guessed it, our focus word is CHECKLISTS. You may watch the video and/or read the summary below to learn How creating checklists for your audience can help you serve in a BIG way!

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3 easy ways to serve your audience


Did you identify what you need to STOP doing in your business? Last week, our focus word was STOP! Learn what you should STOP doing in your business to grow your business. This week our focus word is SERVE, but not in the way you may think. You may watch the video and/or read the summary below to learn more about how to SERVE.

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How to use email marketing to engage your audience

Last week, we discussed Two Types of Content Marketing Strategies to engage your audience. This week our focus phrase is EMAIL MARKETING. You will learn exactly what email marketing consists of and what that means for your business. You may watch the video and/or read the summary below to learn more.

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Two tools to BUILD your database and GROW your business

We are in the final stretch of this month! Last week, our topic was about building an audience. I shared 5 Ways to Build Your Audience. This week, let’s talk about DATABASE. Watch the video or read the summary to learn about Two tools to Build your database and Grow your business!

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5 Ways to Build an Audience

So glad to have here! This month we have been focusing on building your business and various ways you can do that. Last week our focus area was networking; be sure to take a look at that blog post to learn Two Key Ways to Build Your Network! This week we are turning our focus to AUDIENCE. Watch the video or read the summary to learn 5 Ways to Build Your Audience!

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How scheduling your marketing gets you results!

Don’t forget to check out last week’s blog on how A SIMPLE Marketing Plan can help you GROW your Business. It was full of great marketing tips to create a simple marketing plan. This week we are focusing on the word SCHEDULING and how it relates to your marketing. Let’s jump in by watching the video or reading the summary below!

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A SIMPLE Marketing Plan can help you GROW your business

Before we jump into the next marketing tip, let me say HAPPY NEW YEAR!!! We ended last year talking about planning to prosper in 2019. I want to continue the conversation on the topic so our word for this week is PLAN. Take a look at the video below or read the summary to learn more. Then share your thoughts in the comments or send me an email.

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Posted by Nadine Mullings  |  Comments Off on A SIMPLE Marketing Plan can help you GROW your business  |  in Blog, Build, Business Development, Business Planning, Engaging, Marketing, Serve, Track