Business Planning

How scheduling your marketing gets you results!

Don’t forget to check out last week’s blog on how A SIMPLE Marketing Plan can help you GROW your Business. It was full of great marketing tips to create a simple marketing plan. This week we are focusing on the word SCHEDULING and how it relates to your marketing. Let’s jump in by watching the video or reading the summary below!

Are you scheduling your marketing activities? How consistent are you with scheduling?

‘If it’s not scheduled, then it’s not real.’ That is a quote by Marie Forleo. How does it make you feel? If you have not scheduled your activity to happen then it does not exist, it is not real and not happening. The biggest issue most have with marketing is inconsistency. The biggest way to shift from occasional and random to strategic and consistent is to SCHEDULE.

3 TOOLS TO HELP WITH SCHEDULING YOUR MARKETING:

  1. The BEST Marketing Planner – you receive marketing strategies and a planner that allows you to schedule out your marketing. It is a 90-day planner that allows you to plan on a monthly, weekly, and daily basis.
  2. CoSchedule – this is an online tool that allows you to take what you have planned to share through automation. You can schedule your blog posts, social media, email, etc. Also, it serves as the one-stop calendar for all your marketing activity.
  3. Google Calendar – this is a tool that I use to capture my offline marketing activity such as meetings and phone calls. The great thing about this tool is that it syncs with other tools.

Give these tools a try and let me know your experience. You can order The BEST Marketing Planner at www.nadinemullings.com/marketingplanner.

Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Development, Business Planning, Marketing

A SIMPLE Marketing Plan can help you GROW your business

Before we jump into the next marketing tip, let me say HAPPY NEW YEAR!!! We ended last year talking about planning to prosper in 2019. I want to continue the conversation on the topic so our word for this week is PLAN. Take a look at the video below or read the summary to learn more. Then share your thoughts in the comments or send me an email.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Build, Business Development, Business Planning, Engaging, Marketing, Serve, Track

Why an ideal client profile is important for your business

Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile.  Watch the video below, or read the post to learn why an ideal client profile is important to your business.

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Posted by Nadine Mullings  |  Comments Off on Why an ideal client profile is important for your business  |  in Blog, Business, Business Development, Business Planning, Ideal Client, Marketing, Marketing for Coaches, Marketing for Consultants

3 key things you should build in your business

In my last post, our focus word was IDENTIFY. I talked about 4 key things to identify in order to successfully market your business.  In this post, our focus word is BUILD. I will share 3 key things you should build in your business.

Building upon a strong foundation is necessary to have a strong result. There are several ways to build your business, but most of the ways fall into 3 key categories. To learn more about the 3 key things you need to build watch the video or read below.

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Posted by Nadine Mullings  |  Comments Off on 3 key things you should build in your business  |  in Blog, Build, Business Development, Business Planning, Marketing

How to M.A.P.Quest Your Business Success in 2018!

How to M.A.P.Quest Your Business Success in 2018

As a coach, consultant or service-based business owner, one of your biggest quests is to grow a sustainable and profitable business.  And the BEST thing that you can do in order to succeed at this quest is to have a plan, but not just any plan, but a M.A.P., Marketing Action Plan.

If you’re familiar with the website and app MapQuest, it helps you to reach your destination by providing you with directions, helps you plan your route and lets you know about hotel deals for your destination.

Well, similar to the MapQuest website and app, having  a M.A.P.  (Marketing Action Plan) for your business can give you the direction that you need, help you plan out the activity you need to be doing for your business, and can help you figure out the right partnerships you need to be making for your business.

In this post I share how to create a M.A.P. to fulfill your business quest for success in 2018:

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Posted by Nadine Mullings  |  Comments Off on How to M.A.P.Quest Your Business Success in 2018!  |  in Business Planning

How to Plan One Year of Marketing Activity in One Day!

How to Plan One Year of Marketing Activity in One Day!

As I write this post, we are three weeks into the new year, and I can honestly say I feel organized and ready for an AWESOME year.  Why do I feel this way?  Because I have been able to plan out all of my marketing effort for the entire year in a relatively short amount of time.

In my last blog post, I shared with you the 3 Simple Tools You Can Use to Plan an Awesome NEW Year.  If you didn’t get a chance to read it, be sure to check it out.  In this post I will share with you how to create one year of marketing activity in one day.

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Posted by Nadine Mullings  |  Comments Off on How to Plan One Year of Marketing Activity in One Day!  |  in Business Development, Business Planning, Marketing for Coaches, Marketing for Consultants

4 Simple Tools You Can Use to Plan an Awesome 2019!

4 Simple Tools You Can Use to Plan an Awesome 2018!

Updated:  January 16, 2018

Planning is one of my favorite things to do.  I’ve always been more of a planner than a spontaneous doer, so I especially like this time of the year because it is perfect for planning out the new year.  Over the years my planning process has changed,but the overall idea of having a comprehensive plan to start the year has not changed.

In today’s blog post, I will be sharing 4 Simple Tools You Can Use to Plan an Awesome 2018!!

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Posted by Nadine Mullings  |  Comments Off on 4 Simple Tools You Can Use to Plan an Awesome 2019!  |  in Business Planning

How to Plan for Your Business Success

How to Plan for Your Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year.  Putting together a Simple Marketing Plan can ensure for a more successful year.  Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic.  In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™.  The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings  |  Comments Off on How to Plan for Your Business Success  |  in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants

5 Ways My Faith Plays a Role in Building My Business

5 Ways My Faith Plays a Role in Building My Business
In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name.  If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand.  An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business.  Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings  |  Comments Off on 5 Ways My Faith Plays a Role in Building My Business  |  in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

Do You Have a Business M.A.P.?

Do you have a business MAP?Do you have a business M.A.P.?  Wondering what a business M.A.P. is, and why you would need one?

It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.

When you need to go somewhere, and you are not sure how to get there, you need directions.  You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car.  Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B.  The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.

Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination.  In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“.  With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.

For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there.  Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:

Point A-  Sales are 50 units a month

Step 1-  Increase leads by doing the following actions:

a.  Attending more networking events

b.  Placing ads on Social Media

c.  Creating an email campaign

d.  Creating an AdWord campaign

Step 2-  Increase referrals by doing the following actions:

a.  Joining a referral networking group

b.  Looking for referral partners

c.  Creating a referral partner program

d.  Having a referral incentive

Step 3-  Increase sales conversations by doing the following actions:

a.  Having monthly webinars

b.  Having monthly teleseminars

c.  Having monthly in-person events

d.  Having more one-on-one meetings with prospects

Step 4-  Increase your conversion rate by doing the following actions:

a.  Creating sales pages with good  content and strong calls to actions

b.  Creating emails with good content and strong call to actions

c.  Creating  videos with good content and strong call to actions

d.  Adding testimonials to your website and sales pages

Point B-  Measure the increase in sales

So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business.  You can create a plan for each business goal that you have and make adjustments to the actions when necessary.

Have you created your business M.A.P.?  If so, what marketing activities do you include in order to reach your goals?

Posted by Nadine Mullings  |  Comments Off on Do You Have a Business M.A.P.?  |  in Business, Business Planning, Marketing, Small Business