Social media is an awesome FREE tool you can use to GROW your business, and many small business owners, coaches, and consultants have decided to use social media to increase their brand awareness, amplify their messages and reach a new audience.
Although the various social media platforms are free, it does take time, effort, and energy to get RESULTS from organic (not paid) social media marketing . In fact, many have questioned whether the time, effort and energy are worth the results you get from organic social media.
In my last post, I answered the question, “Is Organic Social Media Marketing a Waste of Time?, be sure to check out the post to learn my answer to this question.
In this post I explore why most businesses FAIL at social media.
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When businesses approach social media as an advertising platform they have a wrong approach to social media. Social media is supposed to be social that is why it is called “social” media. In order to be successful on social media, businesses need to have a social approach to social media. In what ways can your business be social? An easy way to approach your efforts on social media is to think about the 3 C’s of Social Media. Check out this post The 3 C’s of Amazing Social Media Marketing Success to learn what they are, and how you can use it in your social media marketing effort.
I always talk about the importance of having a plan. Many people get intimidated by the word “plan”, but it doesn’t have to be complicated you can create a simple plan. The important thing is to have a social media marketing plan! For help on how to create a simple social media marketing plan, check out the post, The Secret to Successful Social Media Marketing
Social media is not a priority for most small businesses, coaches, and consultants, so anything that is not a priority in life usually takes a back seat to all the other priorities in running a business. Because social media is not a priority, a lot of times it doesn’t get done, or when it does get done, it is not done consistently. However, in order to get results from social media you have to be consistent. This lack of consistency is one of the main reasons why most businesses fail at social media marketing. For help on how to be consistent on social media, be sure to check out the post, How to be Consistent with Your Social Media Marketing.
So once you have the right approach you have a plan, and you are consistent, you should see results from your organic social media marketing effort.
Be sure to download 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! which gives you more insight and inspiration on how to use Social Media Marketing in your business. Plus, enjoy additional marketing tools, tips and tools right in your inbox!