This week I am still in sunny Florida working. Last week, we talked about the benefits of checklists. You can catch up now on how creating checklists can serve your audience in a big way! This week I want to move our attention to CHALLENGES. You may watch the video and/or read the summary below to learn How running challenges SERVES your audience and GROWS your business.
You can market your business using CHALLENGES in your business to serve your audience. There are different types of challenges available to create and/or market your business to bring awareness and exposure to your audience which will benefit your business.
Sometimes a challenge is not called a challenge; it may be an experience such as the 21-day Meditation experience by Oprah and Deepak Chopra and then making an offer at the completion of the event.
Another example is that of 40 Days of Prayer for My Business Challenge by Becky A. Davis. It simply offers emails and information for 40 days on how to include prayer in your business.
Both of these examples brought exposure to their respective businesses and products. In one of the challenges, there is an upsell at the end and in the other challenge, there is a book required to purchase to complete the challenge.
I challenge you to determine a challenge or experience that will serve your audience while bringing awareness and exposure to your business.
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