Social Media

5 Types of Content that Generates Engagement on Social Media

As an entrepreneur, business owner, coach, or consultant, if you are using social media as a part of your marketing strategy, you probably know how difficult it is to generate engagement from your social media posts.

However, high engagement is possible with the right content.  In this blog post I share 5 Types of Content that Generate Engagement on Social Media.

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Posted by Nadine Mullings  |  Comments Off on 5 Types of Content that Generates Engagement on Social Media  |  in Social Media

How to use social media to get more traffic to your website

How to use social media to get more traffic to your website

As a business owner, entrepreneur, coach or consultant, it’s important to have an online presence in the form of a website, but just having a website is not enough, you need to generate traffic to your website.

One of the best ways to generate traffic to your website is using social media to promote the content on your blog.  Blog posts are educational and people always want to learn more, so promoting your blog posts on social media can be a great way to get traffic to your website.

In fact, websites with a blog that consistently add content to their blog see 55% more traffic to their website and small businesses that blog get 126% more lead growth than small businesses that do not blog (for more statistics on how blogging increases your website traffic, check out this blog post from impact on blogging statistics)

Here are five ways you can promote your blog post on social media to get more traffic to your website:

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How LinkedIn ProFinder Can Help You Grow Your Business

How LinkedIn Profinder can Help You Grow Your Business

As a coach, consultant or business owner, social media can be a great tool to use to grow your business, but with so many social media platforms out there, it can be hard to decide which platform is right for your business.

If you are building a professional brand and your target audience is professionals, business owners, management level executives, then you don’t want to ignore LinkedIn.

LinkedIn is the world’s largest professional network and currently has over 400 million members, and it can be a powerful social media platform to grow your business if you know how to use it correctly.  The platform allows you to:

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Posted by Nadine Mullings  |  Comments Off on How LinkedIn ProFinder Can Help You Grow Your Business  |  in Social Media

The 3 C’s of Amazing Social Media Marketing Success

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Social media has become a major part of many people’s lives.  In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large. 

In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks.  With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.

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Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Amazing Social Media Marketing Success  |  in Social Media

The Two Keys to Social Media Marketing Success

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Before you start any venture, it is important to put a plan in place in order to outline where you are, where you would like to go, and what activities will be necessary in order for you to achieve your goals. 

However, when it comes to social media, many business owners, coaches, and consultants jump in head first, and neglect to put a social media marketing plan together, and then they get overwhelmed and lost in the noisy social media world.  Having a plan helps you to stay focused and consistent with your social media marketing effort so you can eventually see results from your effort.

In this blog post, I reveal the two keys to Social Media Marketing Success, and you can also download the checklist 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! Be sure to download the list so you can start to put these things into action

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Posted by Nadine Mullings  |  Comments Off on The Two Keys to Social Media Marketing Success  |  in Social Media

How to be Consistent with Your Social Media Marketing

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Social media is a great way to amplify your message and reach your target audience, but a lot of independent business owners, coaches, and consultants struggle to stay consistent with their social media marketing effort, so how can you stay consistent on social media?

This blog post outlines several ways to stay consistent with your social media marketing effort:

  1. Be Committed

    The 1st step to being consistent with anything, is to be committed.  You have to be committed to using social media marketing as a marketing activity for your business.  If you’re not committed, you will never be consistent!

  2. Create a Plan

    A great way to stay consistent with your social media marketing is to have a social media marketing plan.  Your social media plan helps you to decide what you will be posting on social media, when you will be posting, etc.  Without a plan to follow, it will be easy to stop and not be consistent.  Not sure what to include in your social media marketing plan?  Check out this post that outlines what to include in your social media plan, The Secret to Successful Social Media Marketing

  3. Limit Your Social Media Platforms

    With so many different types of social media platforms out there, it can easily become overwhelming to keep up with staying consistent on tons of different platforms, so limiting your social media networks will enable you to stay consistent.  Not sure what social network is right for you?  Check out this post What’s The Best Social Media Platform For Your Business?

  4. Schedule Your Activity

    Although it is important to show up on social media “live”, scheduling some of your social media activity can help you to stay consistent with your social media marketing activity.  There are tons of tools you can use to schedule your social media.  To learn how to pick the right social media management tool for you, check out How to Pick a Social Media Management Tool

  5. Check Your Analytics

    When you make it a habit to check the results of your social media marketing, this will help you to make adjustment to your social media and will help you to stay consistent with your effort, so no matter what social media platform you may be using, if they offer some insights on your results, be sure to check your analytics.

These are just 5 ways to stay consistent with your social media marketing effort.  What other ways have you used to stay consistent on social media?  Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

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Posted by Nadine Mullings  |  Comments Off on How to be Consistent with Your Social Media Marketing  |  in Social Media

6 Surefire Ways to Succeed on Social Media Without a Large Following

6 Surefire Ways to Succeed on Social Media Without a Large FollowingWhen it comes to social media, many independent business owners, coaches, and consultants jump in head first without putting together a solid social media marketing plan.

A social media marketing plan can help you stay organized on social media and get you results.  However, some people confuse success on social media with a large following, but  it’s not a large following that determines your success on social media, it’s how engaged your followers are to your brand, your message, your products and services

This blog post discusses 6 Surefire Ways to Succeed on Social Media Without a Large Following.

  1. Know Your Target Audience when you are very specific about your target market, you will be able to know the best social networks to be on to reach your target market, and you will be able to know exactly what to say to your target market to keep them engaged.   Who is your target audience?
  2. Create Engaging Content–  when it comes to the content that you share on social networks, be sure to keep your content 80% entertaining/educating and only 20% promotional. After all it is “social” networks not “business” networks, so you want to make sure that the majority of the content that you post is “social” in nature.  However, you are on social networks to gain exposure for your business too, so be sure to post some promotional or “business” focused content.  It’s important that you know what type of content you want to share with your target audience, will your content be humorous, educational, inspirational, motivational, etc.? It is good to have a good mix of various forms of content.  Including content that naturally creates more engagement like pictures, videos, questions, fill in the blank statements, polls/opinions, and inspirational quotes. If you have good content that is appropriate and interesting for your target audience, this will naturally encourage engagement.
  3. Create a content calendar and automate some of your posts–  Be sure to create a content calendar. In your content calendar you can plan what topic you want to concentrate your conversations around each month, and make it relevant to your target audience and your business. Your content calendar could be for the next 90 days, 6 months, or 12 months.  Once you decide on the content you will be posting, there are some great tools available to help you to automate the publishing of your content on your social networks. Some popular tools are HootSuite, Sprout Social, Social Oomph, Post Planner, Meet Edgar etc. Planning out your content and then automating the publishing of it saves you a lot of time!
  4. Grow your social networks organically (offline)–  Organic growth is the most affordable because you don’t have to pay money for it, and if you consistently post good content you will be able to grow your network organically easily. Here are a few ways you can grow your social networks offline:
    1. Encourage people to connect with you online by placing your social network information on your business card.
    2. If you do public speaking engagements for your business, be sure to promote connecting with you on your social networks by placing your social network information at the beginning and/or at the end of your presentation
    3.  If you have a retail space or an office that is open to the public, place signs around your establishment encouraging your customers to connect with you on social networks.
  5. Grow your social networks organically (online)
    1. Promote connecting with you on social networks by adding links to your social networks on your e-mail signature line.
    2. Email your current customers inviting them to join you on a social network. It helps to offer some type of incentive for joining like a discount, coupon, e-Book, report, checklist, etc.
    3. Encourage your current fans and followers on your social networks to promote your page to their network.
    4. Post good content and encourage your network to share your information with their network, by liking, sharing, retweeting, repining, etc.
  6. Grow your social networks using paid advertising  Each social network is different in the types of paid advertising that they offer, but it helps to look into the following options of advertising for the particular social network you may be on.
    1. An Ad– consider paying to place an ad that is targeted to reach your particular target market as a way to grow your network. The ad must have a good image, good copy, and be relevant to your target audience in order to be successful.
    2. Promoted Content– this is a great way to use existing content that has gotten a good response from your followers and fans, and pay to promote that content to a larger audience. This can include a promoted post on Facebook, a promoted tweet on Twitter, a promoted pin on Pinterest etc.
    3. Affiliate marketing– connect with someone with a large audience that fits your target market, and ask him to promote your business, you can offer some type of incentive for promoting you or you can offer to promote that person to your network.  Even though your network is smaller, it could still be potential exposure to new people for the person with the larger audience.
    4. A contest or sweepstakes where someone will win something for connecting with you on social media. Depending on the prize, the cost of this method could be minimal or expensive, but it’s a great way to increase you fans and followers.  Just make sure that the prize is something that is of interest to your specific target audience.

These are just 6 ways to succeed on social media without a large audience.  What other ways have you used to succeed on social media?  Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

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Posted by Nadine Mullings  |  Comments Off on 6 Surefire Ways to Succeed on Social Media Without a Large Following  |  in Social Media

5 Types of Content that Creates Engagement on Social Media

social media marketing

Social Media has become a part of every day life for most people.  From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends,  social media and checking in to a social network has become a way of life.

Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks. 

However, getting results from your social media marketing can be difficult.  Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement. 

  1. Inspirational Quotes
    There’s so much negativity in the traditional media channels that people are craving positivity and inspiration, so being the light of inspiration in someones day by posting an inspirational quote can really increase engagement.  Inspirational quotes are appreciated on almost every social network.  When you post an inspirational quote picture on Facebook  you can get engagement, when you post an inspirational quote on Twitter you can get engagement, when you post on inspiration quote graphic on Pinterest you can get engagement, etc., so no matter what type of business you have, or what social network you are on, posting inspirational quotes can help to increase your engagement.
  2. Ask Questions
    People like to be helpful and to express their opinions, so asking questions can be a really good way to increase engagement.  This can work for the social networks that are more conversational like Twitter and Facebook.  It’s not necessarily as effective on image or video sites like Pinterest, Instagram, or YouTube.  However, posting insightful questions can help to increase engagement, in fact social media is a great way to conduct market research.  If you are wondering how your target audience will feel about a particular topic, product, program, etc., ask them on social media and see what they say.
  3. Show Behind the Scenes
    Social media is supposed to be “social”, so having posts that show behind the scenes at the office or behind the scene of an event can really increase engagement.  This works really well when you are posting behind the scene pictures or videos on  social networks like Facebook, Pinterest, Instagram, and Twitter.  Think about what would be interesting to your audience.  Would they like to see pics of behind the scenes of a company event?  Would they like to see pics of what happens in the office on a busy day?  Think about interesting behind the scenes pictures or videos that you can post to your social networks.
  4. Post Pictures
    Whether your posting inspirational quote pictures, or behind the scenes pictures, pictures always increase engagement on most social media platforms.  #TBT on Facebook is a great way to use pictures.  Post pictures from around the office or staff that was from back in the days, because social media is “social”, you need to include some social elements in your social media marketing including the use of various types of pictures.  What types of pictures can you use for your social media marketing?
  5. Post Videos
    The saying goes that a picture is worth a thousand words, well a video is worth a thousand pictures, so including posting videos on your social networks is important.  There are many types of videos you can post on social media (i.e. spontaneous videos shot on your smart phone,  professional videos produced by a professional video company, etc.).  Whatever type of video you choose to post on your social networks, be sure that it is the type of video that reflects your brand.  If you choose to post a spontaneous video shot on your iPhone, be sure that the camera angle is right, the lighting is right, that it still looks somewhat professional, because the video is a reflection of your brand.  You can also use a professional to shoot the video for you.  I prefer the professional videos, I feel it’s a better look for your brand.  I have used Captured in Time Productions to produce some of my latest videos.

These are just five types of content you can post to get more engagement on social media.    What other types of content have you posted that creates engagement on social media? Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Content that Creates Engagement on Social Media  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Social Media, Uncategorized