As a coach, consultant or business owner, social media can be a great tool to use to grow your business, but with so many social media platforms out there, it can be hard to decide which platform is right for your business.
If you are building a professional brand and your target audience is professionals, business owners, management level executives, then you don’t want to ignore LinkedIn.
LinkedIn is the world’s largest professional network and currently has over 400 million members, and it can be a powerful social media platform to grow your business if you know how to use it correctly. The platform allows you to:
- Build your professional identity online
- Discover professional opportunities, business deals, and new ventures.
- Get the latest news, inspiration, and insights
The three main areas LinkedIn can assist is hiring, marketing, and sales. However, a recent addition to the LinkedIn platform that is not well known and can really help to grow your business as a coach or consultant is LinkedIn ProFinder.
LinkedIn ProFinder is a new professional services marketplace that LinkedIn is piloting across the U.S. that helps you find the best freelance or independent professionals in your local area.
If you’re a service provider, your first 5 proposal responses through ProFinder are free to submit so you can get a sense for how the platform and the process works. After 5 proposals, a LinkedIn Premium Business Plus subscription is necessary for unlimited responses to project requests. The LinkedIn Premium Business Plus subscription starts at $47.99/ month.
I received an invitation to become a part of LinkedIn Profinder several months ago and have been receiving proposal requests ever since. The great thing about LinkedIn ProFinder is it combines the power of a social media network with the power of an online directory to create a win-win situation for individuals looking for help and coaches or consultants looking for clients. It’s a simple process for both parties. If you’re looking for help you:
- Tell LinkedIn Profinder what you need
- Get free proposals from vetted and qualified professionals on LinkedIn
- Hire with confidence
If you apply and are approved to be an expert on LinkedIn Profinder, you will:
- Get leads in your Inbox
- Respond on your terms.
- Get hired
Although there are many ways to use LinkedIn to grow your business, I find the new LinkedIn Profinder to be a great way to get incoming qualified leads that can help you grow your business. Check it out for yourself, and see if LinkedIn Profinder works for your business.
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