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September
09 2026

Using Your Business to Glorify God: The Story Behind the Women Faith + Business Podcast

Are you using your business platform to glorify God? Are you using your business to make a difference in the world?

Those two questions are at the heart of everything I do with the Women Faith + Business podcast, and this week I wanted to pull back the curtain and share the story of how the podcast actually came to be — because I think the journey itself is a testimony to what it looks like to be led by God in business.

The Mission Behind the Microphone

The Women Faith + Business podcast exists to showcase the stories of women of faith in business — women who aren’t just using their businesses to make a difference in the world, but who are using their business platforms specifically to glorify God. That distinction matters. Plenty of businesses do good in the world. Fewer are intentional about pointing that good back to the One who gave them the vision for it in the first place.

Where It Started: 2020

The podcast was born out of God’s providence and perfect timing — and it was given to me as a vision, as an extension of the Women Faith + Business community, in 2020. If you were running a business in 2020, you know exactly what kind of year that was — powerful and pivotal, for reasons that had nothing to do with convenience. It was a season that shook a lot of things loose, mine included. But it was also the exact season God chose to give me the vision for this podcast, which taught me something I still carry: God’s timing rarely waits for the “easy” season. Sometimes the pivotal, disruptive years are precisely when He plants the clearest vision.

Why Sharing Your God-Given Message Matters

Part of what I talk about in the episode is the importance of sharing your God-given message — and specifically, the power of doing that through a podcast format. There’s something about audio, about voice, about a sustained conversation rather than a single post, that lets a message unfold in a way other formats don’t always allow.

If you have a message you’ve sensed is God-given, know that the format you share it in matters less than the obedience of actually sharing it. For me, that format turned out to be a podcast. For you, it might be something else entirely.

Getting Help to Launch

One thing I want to be honest about: I didn’t launch this podcast alone. Partnering with someone to help launch the podcast was a key part of actually getting it off the ground. If you’re sitting on a God-given idea and stalling because you don’t know the technical or logistical side of executing it, that’s often exactly where a partnership or collaborator is meant to come in. God rarely asks us to carry every piece of a vision by ourselves.

Doing the Podcast in Seasons

One of the more unexpected parts of this journey has been what I’d call a spiritual download around doing the podcast in seasons — rather than as one continuous, unchanging show.

God gave me the format, the frequency, and even the guests for each season of the podcast. That’s not something I fully planned out in advance with a content calendar; it unfolded season by season, often just ahead of when I needed it. It’s taught me to hold the podcast loosely — to expect it to shift and evolve rather than staying fixed forever in its original form.

The Importance of Pausing to Ask

Maybe the most important lesson from this whole journey: the importance of stopping and pausing to ask God whether you should continue a project — a podcast, a business, anything you’ve built. Not out of doubt, but out of genuine surrender. Continuing something just because you started it isn’t the same as continuing something because you’re still called to it.

That posture is exactly what opened the door for God to shake up the podcast with new ideas, themes, and concepts along the way — changes I don’t think I would have received if I hadn’t been willing to pause and ask in the first place.

Watch the Full Story

I share the full journey — including the specific moments God’s timing and provision showed up — in this episode. You can watch it in the video above or on YouTube [Women Faith + Business Podcast: My Podcast Journey]

**If this stirred something in you about your own God-given message or platform,** I’d love to hear about it — and if you want support building the marketing behind that message, download my Aligned Marketing Plan guide

Posted by Nadine Mullings  |  0 Comment  |  in Uncategorized
September
02 2026

The B.E.S.T. Faith-Based Principles That Actually Grow Your Business

There are countless marketing strategies and tactics out there promising to grow your business — funnels, hooks, algorithms, hacks. Most of them work, at least for a season. But very few of them are actually rooted in something faith-based, something built to hold up regardless of what the algorithm or the market does next.

This week I want to share the handful of marketing principles I consider non-negotiable because they’re faith-based — the B.E.S.T. faith-based marketing principles to grow your business.

B — Belief

Every strategy eventually runs into the same wall: your belief system. If you don’t believe — in God’s calling on your business, in yourself, in your business, and in your product or service — no tactic will carry you past that ceiling for long.

Belief isn’t a soft, optional add-on to your marketing. It’s the filter everything else passes through. The words you write, the offers you make, the confidence with which you show up — all of it is downstream of what you actually believe. Get the belief right, and the strategy gets easier. Skip it, and no strategy will fully compensate.

E — Energy

This might be the principle people expect least on a list of “marketing principles,” but how you manage your energy is absolutely a faith-based principle — and one of the most overlooked.

Marketing from a place of depletion, anxiety, or striving produces different content — and different results — than marketing from a place of peace, alignment, and rest. Your energy shows up in your content whether you intend it to or not. Managing your energy well isn’t separate from your marketing strategy; it’s part of it. Protecting your peace, honoring rest, and staying attuned to when you’re operating from striving versus abiding all directly affect how your marketing lands.

S — Spirit-Led Action

Marketing requires action — but not just any action. Spirit-led action means taking the specific steps you feel led to take, even when they don’t match the conventional playbook, and even before all the uncertainty resolves.

This is the difference between marketing because “everyone says you should post three times a week” and marketing because you’ve actually been led toward a specific message, a specific offer, or a specific person to reach out to. Spirit-led action doesn’t mean inaction while you wait for perfect clarity — it means moving in obedience to what you already sense, one step at a time.

T — Trust

The final principle is trust — specifically, trusting the plan, the process, and the path for your business.

This is often the hardest one to practice, because trust requires releasing control over timelines and outcomes you can’t see yet. Trusting the plan means believing God’s plan for your business is good, even when your own plan would have looked different. Trusting the process means allowing preparation, waiting, and even setbacks to do their work instead of rushing past them. Trusting the path means being willing to walk a route that doesn’t always look like the straight line you expected. And trusting God’s perfect timing which often looks different than ours.

Why These Four Matter More Than Any Tactic

Belief, Energy, Spirit-Led Action, and Trust — none of these are tactics you can implement overnight, and none of them will show up as a line item in a typical marketing course. But I’d argue they matter more than any individual tactic, because they’re the foundation tactics get built on top of. A great strategy without belief, energy, Spirit-led action, and trust behind it will always feel like more effort than it should. The same strategy, built on these four principles, tends to feel like ease and flow instead.

I go much deeper into each of these four principles — with real examples from my own business — on the Women Faith + Business Podcast. You can listen to the full episode here: [The B.E.S.T. Faith-Based Marketing Principles to Help You Grow Your Business]

Want help building a marketing plan that’s rooted in these principles? Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow. 

Posted by Nadine Mullings  |  0 Comment  |  in Uncategorized
August
26 2026

The B.E.S.T. Content Marketing Strategy for Your Business

Last week I shared a post all about The B.E.S.T. Marketing Plan for your business. The E in B.E.S.T. stands for ENGAGE — and I mentioned that content marketing is where that engagement actually happens. 

This week I want to go one layer deeper into that single letter, because “engage through content” is easy to say, but much harder to execute without a real strategy behind it.

That’s where the B.E.S.T. Content Marketing Strategy comes in — four channels, one framework: Blogging, Email Marketing, Social Media Marketing, and Text Message Marketing.

First, What Is Content Marketing?

Before breaking down the four channels, it’s worth defining the term itself. Content marketing is the practice of creating and sharing valuable material — words, video, audio, images — with the purpose of building trust, engaging your audience, and ultimately guiding them toward your product or service. It’s not advertising in the traditional sense. It’s showing up consistently with value, so that when someone is ready to buy, you’re already the trusted name in their mind.

With that foundation, here’s how each of the four B.E.S.T. content channels fits in.

B — Blogging

Blogging is often the first thing people think of with content marketing, but it’s broader than most people realize. Blogging can take several forms:

  • Written — traditional long-form articles (like this one)
  • Video — vlogs or video essays covering the same topics
  • Audio — podcast episodes, which is exactly how this post came to be
  • Picture — visual or infographic-style content that communicates an idea primarily through imagery

The format matters less than the consistency. Choose the form that matches how you naturally communicate — writer, talker, visual thinker — and build your rhythm around that.

E — Email Marketing

Email remains one of the most underrated and overlooked channels available to a business owner, but it’s one of the most effective and for good reason: it’s the one platform where you own the relationship outright. You’re not at the mercy of an algorithm deciding whether your content reaches your audience — if someone’s on your list, your message lands directly in front of them.

Email marketing gives you a direct, consistent line to your community. It’s where relationship-building happens in a more personal, less public way than social media, which makes it a natural home for deeper storytelling, offers, and nurture sequences.

S — Social Media Marketing

Social media remains one of the most effective ways to reach people online, simply because of where your audience already spends their time. It’s where discovery happens — where someone who has never heard of your business encounters you for the first time.

The channel that works best depends on where your specific audience actually lives (not where you personally enjoy spending time), but the underlying purpose is consistent: use social platforms to build visibility, spark engagement, and create the on-ramp that eventually leads people toward your blog, your email list, or your offers.

T — Text Message Marketing

The most overlooked piece of the B.E.S.T. framework is text message marketing — and that’s exactly why it deserves attention. Text messaging can be a genuinely powerful part of your content marketing strategy because of one simple fact: open rates on texts are dramatically higher than almost any other channel.

Used well, text marketing isn’t about bombarding people — it’s a direct, immediate, high-visibility way to reach your community for timely announcements, reminders, or offers that need to be seen right away.

Bringing It All Together

Blogging, Email, Social Media, Text Message — the B.E.S.T. Content Marketing Strategy isn’t about doing all four perfectly from day one. It’s about understanding what role each one plays, so you can build a content ecosystem where each channel is doing the job it’s actually best suited for, instead of trying to make one channel do all the work alone.

I go much deeper into each of these four channels — with practical next steps — on the podcast. You can listen to the full episode here: [The B.E.S.T. Content Marketing Strategy for Your Business]

Want help building your content strategy into a full marketing plan? Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow: [nadinemullings.com/power]

Posted by Nadine Mullings  |  0 Comment  |  in Uncategorized
August
20 2026

The B.E.S.T. Marketing Plan for Your Business

Do you have a written marketing plan for your business? Not a vague sense of what you should probably be doing more of — an actual, written-down plan you review and adjust on a regular basis?

If you’re being honest, the answer is probably no. And you’re not alone. A large percentage of business owners will tell you they want to market and promote their business more consistently. But when you ask how many of them actually have a written marketing plan guiding that effort, the number drops fast. Most entrepreneurs are marketing reactively — posting when they think of it, promoting when a launch is coming, going quiet when things get busy — instead of marketing from a plan.

That gap between wanting to market and having a plan to market is exactly what I wanted to close with the B.E.S.T. Marketing Plan.

What Makes This the B.E.S.T. Marketing Plan

Here’s what might surprise you: the B.E.S.T. Marketing Plan isn’t built around clever funnels or trending tactics. It’s built around four things — and the framework spells out exactly what they are.

B — Build

The first question every marketing plan needs to answer is: how are you going to build your business?

There are three primary ways to build a business, and most business owners lean heavily on one while neglecting the other two:

  1. Attracting new clients— bringing fresh people into your world who’ve never worked with you before
  2. Retaining existing clients— deepening relationships with people already in your ecosystem so they stay
  3. Expanding through referrals and repeat business— turning happy clients into your best (and cheapest) marketing channel

A written marketing plan should intentionally address all three, not just the one that feels most natural to you.

E — Engage

The second piece is engagement — specifically, how you engage with your community.

This is where content marketing becomes essential. Content is the vehicle that lets you show up consistently for the people in your audience, build familiarity and trust over time, and stay visible between the moments when someone’s actually ready to buy. Engagement isn’t a single post or a single campaign — it’s the ongoing rhythm of showing up for your community in a way that actually serves them.

S — Serve

The third piece asks a deceptively simple question: what is the solution that you serve in the marketplace?

Your marketing plan has to be crystal clear on this. Not just what you sell, but the actual problem it solves and for whom. If you can’t articulate your solution clearly, your marketing will stay vague — and vague marketing rarely converts. This is the piece that connects everything else in the plan back to the actual value you provide.

T — Track

The fourth and final piece is tracking — and it’s the one most business owners skip entirely.

A marketing plan without tracking is just a set of intentions. Tracking is what tells you whether the plan is actually working: which content is resonating, which channels are attracting clients, where retention is strong or weak, and where you need to adjust. Without it, you’re marketing blind — repeating what feels productive instead of what’s actually effective.

Why God's Way Is the B.E.S.T. Way

Here’s the piece that ties the whole framework together: God’s way is the BEST way to market your business.

Build, Engage, Serve, Track — these four pillars work because they’re rooted in something more sustainable than the latest trend or tactic. They keep your marketing anchored to actual relationship-building (Build and Engage), actual value (Solution), and actual wisdom and discernment (Track) — rather than chasing whatever’s working for someone else this month.

Put It Into Practice

If you don’t currently have a written marketing plan, this is your sign to create one. Start simply: write down how you’re building (all three ways), how you’re engaging your community, what solution you provide, and how you’ll track whether it’s working.

I go much deeper into each of these four pillars — with real examples — on the podcast. You can listen to the full episode here: [S6, E7 — The B.E.S.T. Marketing Plan for Your Business] 

**Want a head start on building your own plan?** Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow: [nadinemullings.com/power]

Posted by Nadine Mullings  |  Comments Off on The B.E.S.T. Marketing Plan for Your Business  |  in Uncategorized
August
17 2026

Is Your Marketing Built on Rock or Sand?

Matthew 7: 24-27 tells the story of two builders. One built his house on rock; the other built his house on sand. When the storms came — and they always come — only the house built on rock stood.

It’s a simple parable, but it’s one I think about constantly as a marketing strategist. Because I see it play out in business all the time: people build fast, build pretty, build loud — but they build on sand. And the first real storm (a slow launch, an algorithm change, a season of low cash flow) reveals it.

If you want a business that can weather the storms, it has to be built on solid rock. Here are the four key things I believe belong in that foundation.  

1. Start With Your WHY — and Go Five Levels Deep

Most business owners can answer “why did you start this business?” with a one-sentence answer. But a one-sentence why rarely has the depth to hold a business together during a hard season.

The exercise I recommend: take your first answer, then ask “why does that matter?” Take that answer, and ask again. Do this five times. By the third or fourth level, you’ll usually hit something much closer to the real, deep-rooted reason you’re doing this — something that has staying power well beyond “I wanted to be my own boss” or “I saw a gap in the market.”

Your foundation needs a why that can hold weight. Five levels deep is where you usually find it.

2. Have a God-Given VISION for Your Business

Your why explains your motivation. Your vision describes the destination.

A God-given vision isn’t something you brainstormed in a notebook — it’s something you received. And because it’s given to you, it carries a kind of authority and durability that a self-generated goal doesn’t. When the business gets hard (and it will), a self-made goal is easy to abandon. A God-given vision is much harder to walk away from, because you know it was never fully yours to begin with — you’re stewarding it.

3. Get Clear on Your Marketplace MISSION

If vision is the destination, mission is the how — specifically, how your business operates and shows up in the marketplace day to day.

Your mission is what turns a vision into action. It’s the bridge between “here’s where God is taking this” and “here’s what I actually do on a Tuesday to move toward that.” Without a clear mission, a vision stays inspirational but never becomes operational.

4. Identify WHO You Are Called to Serve

This is where a lot of marketing foundations quietly crack. People try to serve everyone, market to everyone, and speak to everyone — and end up truly resonating with no one. Getting specific about who you’re called to serve isn’t a limitation; it’s clarity. And there’s usually a reason you’re drawn to that specific group — a piece of your own story, your own experience, your own testimony that uniquely positions you to serve them. Understanding why you’re called to that group is often what makes your marketing message land differently than anyone else’s in your space.

The Bonus Key: Know Your CORE VALUES

Beyond the four foundational pieces, there’s a bonus key that ties it all together: your core values.

Your core values are what guide your decisions when the vision feels far off and the mission gets complicated. They’re the non-negotiables — the things that stay constant even as strategies, offers, and seasons change. A business with clear core values doesn’t have to relitigate its integrity every time a hard decision comes up. The values already decided.

Building on Rock, Not Sand

WHY, VISION, MISSION, WHO — with CORE VALUES holding it all together. That’s the foundation I come back to again and again with my clients, because it’s the difference between a business that looks solid on the surface and one that’s actually built to last through the storms.

If you want to go deeper on any of these four pieces, I unpacked the full conversation on the Women Faith + Business Podcast — you can listen to the full episode on the Women Faith + Business Podcast: Season 6, Episode 6 — Your Business and Marketing Foundation

Want help building your own aligned marketing foundation? Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow: nadinemullings.com/power and schedule a 90-Minute Marketing Aliginment Session to get help building a rock solid marketing plan!

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August
07 2026

Massive Spirit-Led Action: The Missing Ingredient in Your Business Growth

One of the most reliable ways to get results in life and in business is to take action — but not just any action. It’s action that’s aligned with your goals and your vision that actually moves the needle.

What Tony Robbins Gets Right

Personal development expert Tony Robbins teaches that success requires massive, determined action, built on three core steps:

  1. Absolute clarity on your goal
  2. A deep emotional purpose
  3. A non-stop execution plan

It’s a solid framework, and one that’s helped a lot of people build real momentum. But as a believer in business, I’ve come to see each of these three steps a little differently.

The Kingdom Version of Massive Action

Here’s how I’d reframe it:

  1. It’s not just clarity on your goals — it’s clarity on your vision. Specifically, your God-given vision for your business. Goals can be adjusted, chased, and revised. A vision from God is something you’re stewarding, not something you invented — and that distinction changes how you pursue it.
  2. It’s not just a deep emotional purpose — it’s alignment with your God-given mission. Emotional purpose can motivate you for a season. Alignment with a God-given mission sustains you well past the point where emotion alone would’ve run out.
  3. It’s not just non-stop execution — it’s massive Spirit-led action. Execution without direction is just movement. Spirit-led execution is momentum with purpose behind it.
As believers in business, we’ve been given something Robbins’ framework doesn’t account for: the Holy Spirit. That means we don’t have to be expert-led, coach-led, or guru-led as the ultimate authority on our next move. We have access to something more — the gift and blessing of being Spirit-led in business.

Where Spirit-Led Action Shows Up

There are a few key areas where I’ve seen this play out most clearly:

  • Opportunities. What opportunities have come your way that you’ve delayed — but that you still feel led to pursue? Sometimes Spirit-led action is nothing more dramatic than taking the next step on something already in front of you. It’s moving past doubt and fear to take a step of faith on an opportunity you’ve already been given.
  • Ideas. What ideas have you been sitting on because they felt too big, or because you didn’t feel qualified, or because you genuinely didn’t know how you’d pull it off? Spirit-led action often means moving forward on a God-given idea despite the uncertainty of how it will work out — not after the uncertainty resolves.
  • Collaborations. Who have you been meaning to reach out to? Spirit-led action frequently requires connecting with someone else to make something happen. God rarely wants us to do it alone — He lays specific people on our hearts to partner with. Sometimes the action isn’t a big strategic move at all. It’s simply reaching out to the person He’s already put on your heart.

Why Being Spirit-Led Actually Matters

  • Alignment. When you’re led by the Holy Spirit, you’re aligned with the will of God — and that alignment brings ease and flow into your business. It lets you choose activities that fit the way God designed you and designed your business, which is what allows you to actually stand out in the marketplace. In partnership with God, things that would otherwise be hard get done with ease and grace.
  • Attraction. Spirit-led action creates attraction toward the specific people you’re called to serve. It draws in your aligned, ideal clients — and it naturally repels the ones you weren’t meant to serve. That’s not a coincidence; it’s what happens when your actions are actually in step with your assignment.

The Bottom Line

If you want results that are aligned with your God-given vision and mission, take action. But don’t settle for just any action — take massive Spirit-led action.

Want help creating a marketing plan that incorporates Spirit-led action? Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow: nadinemullings.com/power

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July
29 2026

You Are What You Believe

“You’re in the business of selling belief in outcomes.”

That’s what a colleague said to me during a conversation about my business, and it hit me like a ton of bricks. I am in the business of belief? I sat with that for a while, because it named something I’d been teaching my clients for years without ever naming it as the core of what I do.

Belief Was the Foundation All Along

What she didn’t know is that my foundational program already teaches belief as part of its framework — the B.E.S.T. Spiritual Way to Grow Your Business. The B in B.E.S.T. stands for Belief, and it’s not a soft, feel-good add-on. It’s the load-bearing wall of the whole framework.

In order to actually grow a business, I’ve found there are four distinct beliefs you need to hold — and if any one of them is missing, growth stalls.

The Four Beliefs You Need to Grow Your Business:

1. Belief that you are co-creating with God

The business is God’s idea. You are a steward of that idea, offering a solution He designed for the marketplace — not the sole owner of a thing you built from scratch. That’s a real mindset shift: from owning your business to stewarding it, and understanding that God is the true owner. 

Believing you’re partnering with God in business is the starting point everything else builds on.

2. Belief in yourself.

If you’re anything like me, you may wrestle with questions about your own capability. But growing a business requires believing that God gave you the vision for a reason. God gives each of us T.A.G.S: Talents, Abilities, Gifts, and Skills. 

Those are what allow you to accomplish your assignment on earth, and specifically, your assignment in the marketplace. Belief in yourself isn’t optional — it’s key to your success.

3. Belief in your business

You have to believe your business is viable, sustainable, and was created to help people who genuinely need what you offer. Without that belief, growth and scale become an uphill battle. 

This belief should include confidence in the unique way your business solves the problem — the specific angle, approach, or delivery that’s yours. 

That belief is what pushes the business forward, especially in the moments when growth feels slow.

4. Belief in your product or service.

Last, but just as essential: you have to believe wholeheartedly that what you’re selling is the best solution for the problem you’re solving in the marketplace. 

If you’re not fully convicted that you have the right product or service, it will be almost impossible to convince a consumer that you do. 

Conviction is contagious — and so is doubt.

So, Are You in the Business of Belief?

After sitting with what I actually teach my clients at the foundation of marketing and business growth, I’ve come to agree with her: I am in the business of belief. You could argue we’re all selling belief in an outcome — but that outcome-selling only works when it’s built on belief in God, belief in yourself, and belief in your business first.

So I’ll ask you the same question that started this whole reflection: Are you in the business of belief?

If this resonated and you want to go deeper into the full B.E.S.T. framework, check out the B.E.S.T. Spiritual Way to Grow in Life and in Business Workshop. Use code BLOG for free access (a $47 value)

Posted by Nadine Mullings  |  Comments Off on You Are What You Believe  |  in Uncategorized
July
22 2026

Perfectly Planned v. Purposefully Prepared

Jeremiah [29:11] is one of the most quoted verses in scripture, and for good reason: “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you,
plans to give you hope and a future.”

It’s a beautiful promise. His plan includes prospering you, giving you hope, giving you a future. God’s plan is the only truly perfect plan.

But here’s the tension I’ve had to sit with as a business owner: God’s perfect plan doesn’t always look like the perfect plan we’ve built for ourselves — or for our businesses.

Why Our Plans and God's Plan Don't Always Match

Isaiah 55:8 explains why: God’s thoughts are not our thoughts, and His ways are not our ways. Which means the plan we conceive in our minds — the launch calendar, the quarterly goals, the five-year vision — may not be the same plan God has already written for us.

That gap requires something specific from us: surrender. We have to be willing to lay down our own perfect plans so that God’s perfect plan can actually reach fruition. In practice, in a business, that can look like abandoning what you thought you should do in order to be obedient to what God is actually calling you to do in this season.

When You're a Planner, This Is Hard

I’ll be honest about who I am: I’m a type-A personality and a planner, through and through. I have a plan for the quarter. I have a plan for the month. I have a plan for the day.

So the practice of sitting with the Lord daily — and letting that conversation adjust my plans — doesn’t come naturally. It’s a discipline. But it’s one that’s changed how I run my business, because it means my daily, monthly, and quarterly plans stay open-handed instead of fixed.

I’ve shared before about laying down my plans in a very concrete way: taking an entire quarter off to rest and abide in the Lord. That pause wasn’t something I planned for the year. It wasn’t on the calendar. But it was necessary — because God wasn’t just interested in what I’d do next. He was purposefully preparing me for it first.

Preparation Is Often About Being, Not Doing

Here’s the shift that reframed the whole season for me: sometimes God’s preparation involves less doing and more being — becoming the person He’s calling you to be, so that later you’re actually equipped to do the things He’s calling you to do.

That kind of preparation can look like:

  • Learning patience in the process
  • Expanding your capacity to receive
  • Increasing your ability to handle and manage what’s ahead
  • Building your confidence
  • Developing your courage

None of those are line items on a business plan. But all of them are the actual groundwork for whatever comes next.

Trading the Perfect Plan for the Prepared Path

What God needs to prepare in you is going to look different depending on who He designed you to be and what He’s assigned you to do. There’s no universal template for it.

So I’ve stopped trying to build the perfect plan. Instead, I’m learning to trust God in the process — trusting that He is purposefully preparing me for exactly what He desires for me to do next, even when the timeline doesn’t match what I would have chosen.

If you’re a planner like me, that’s not permission to stop planning. It’s an invitation to plan with open hands.

Want help creating a marketing plan that leaves room to hear from God and be guided in your planning? Download the Aligned Marketing Plan guide — it walks through two powerful ways to plan your marketing with ease and flow: nadinemullings.com/power

Posted by Nadine Mullings  |  1 Comment  |  in Uncategorized
July
16 2026

Strive v. Abide: Why I Paused My Business for an Entire Quarter

To strive is to exert strenuous effort — to try exceptionally hard, to vigorously contend against difficulties in pursuit of a goal. It’s the word most of us would use to describe what it takes to build a business. Hustle harder. Push through. Grind it out.

But that’s the world’s way of building a business. God’s way is very different — and it includes rest.

The Word That Changed My Quarter

To abide is to remain, to continue, to dwell in a certain state, place, or condition. God asks something of us while we build: that we remain in Him, even as we’re building the thing He called us to build. Matthew [11:28] puts it plainly: “Come unto me, all ye that labour and are heavy laden, and I will give you rest.” It’s an instruction, not a suggestion — and for entrepreneurs especially, it’s the antidote to the overwhelm and burnout that come from trying to build a business entirely on our own strength.

What Abiding Actually Looked Like For Me

For me, abiding wasn’t a mindset shift I made while still running at full speed. It was a decision. I took the entire second quarter off and paused the daily activity of my business so I could actually hear from God about the next right step. That decision didn’t come out of nowhere. Going into the first quarter, I had a plan. I believed I knew exactly what God was calling me to do this season: launch a collaborative book and host a local retreat. I moved forward in faith, doing the work. But somewhere along the way, the effort started to feel like striving rather than abiding. I was working at something instead of walking with Him through it. And the results reflected that shift — despite genuinely feeling called to both projects, the fruit wasn’t there. That disconnect between calling and outcome was the signal I needed: it was time to stop and ask what God was really calling me to do in this season.

The Pause Wasn't a Quick Fix

I wish I could tell you that after three months of stepping back, I emerged with total clarity — a five-point plan and a launch date. That’s not what happened. I came out of the pause still unclear. The rest didn’t hand me a roadmap; it just made space. Clarity came later, and it came through community — I was invited to a quarterly planning workshop and strategy session, and it was in that room, surrounded by other people doing the work of discernment, that the plan and the next steps finally became clear. That’s a lesson in itself: sometimes abiding doesn’t produce answers in isolation. Sometimes it prepares you to recognize the answer when it shows up somewhere you didn’t expect — in this case, in a room built for exactly that kind of clarity.

What's Next

I’m genuinely excited about what’s ahead. The focus God gave me coming out of this season is working with women of faith in business — helping them build in a way that holds both excellence and rest, both strategy and surrender.

I’ll be sharing more about what this looks like in the coming weeks. If you want to be the first to hear the announcements — and get a free download as my thank-you for joining — sign up for my weekly newsletter at nadinemullings.com/power.

If any part of this resonated — if you’ve felt the difference between striving and abiding in your own business — I’d love to hear about it. Sometimes the pause is the most productive thing you’ll do all year.

Posted by Nadine Mullings  |  Comments Off on Strive v. Abide: Why I Paused My Business for an Entire Quarter  |  in Uncategorized