Uncategorized

March
15 2022

Overwhelm v. Overflow

When it comes to marketing your business in 2022 there are 1001+ ways to market and promote your business. For the average entrepreneur and/or business owner, it can be overwhelming with all the things you need to DO to market your business. But as believers, we know that we don’t do things in our own strength, but we are guided and led by God specifically about how to BE and what to DO in the marketplace.   

When we are Spirit-led in marketing our business, we move from overwhelm to overflow. What exactly does it look like to be Spirit-led when it comes to marketing your business?  

In this post, I will share how to simplify your marketing so you can step into overflow and avoid overwhelm.

The first step to simplify your marketing is to create a spirit-led marketing plan-  A plan that keeps you organized so you know what you need to be doing to market and promote your business on a daily, weekly, and monthly basis.  Here are 3 things to include in a spirit-led marketing plan:

1.  Your marketing foundation–  Your marketing foundation includes 5 key things


2.  Your top 3 purpose-driven goals-  Identifying the top 3 goals God has given you for the next 90 days

3.  Take massive Spirit-led action–  Once you have identified your God-given goals then the next step is to take massive Sprit-led action even if it is outside of your comfort zone!

These 3 steps will help you to simplify your marketing and move from overwhelm to overflow in your business.  Want to discover more about being spirit-led in your marketing and becoming a marketplace messenger in your industry?  

Be sure to join me for the upcoming Marketplace Messenger Masterclass on Wednesday, March 23 at 2:00 pm ET.  Click on the link below to register to attend:

Marketplace Messenger Masterclass

Posted by Nadine Mullings  |  Comments Off on Overwhelm v. Overflow  |  in Uncategorized
January
26 2021

Discover 2 Powerful Ways to Plan Your Marketing in 2021

When it comes to marketing your business this year, there are two powerful things that you must do in order to successfully market and promote your business.  In this post, I will be sharing these things and how your marketing can be used to attract the people you are called to serve in the marketplace. 

Continue reading
Posted by Nadine Mullings  |  Comments Off on Discover 2 Powerful Ways to Plan Your Marketing in 2021  |  in Uncategorized
April
29 2020

How to choose UNRIVALED over UNPRECEDENTED!

We talked about choosing to focus on Christ over Crisis. We referenced the scripture Matthew [8:23] and were reminded of the power of who we serve. God can rebuke and calm the storms of life. Be sure to review that blog post on how to focus on Christ over Crisis.

This week we will continue to discuss the power we have in choosing. We are hearing about people being fearful, people panicking, people worrying, and people in crisis. This we are taking a look at UNRIVALED OVER UNPRECEDENTED. Take a look at the video or read the summary below to learn more about how to choose UNRIVALED OVER UNPRECEDENTED.

Continue reading

Posted by Nadine Mullings  |  Comments Off on How to choose UNRIVALED over UNPRECEDENTED!  |  in Blog, Business, Marketing, Mission, Purpose, Serve, Uncategorized, Vision
January
06 2020

The ONE marketing tool you need to stay organized in 2020!

THE ONE MARKETING TOOL YOU NEED TO STAY ORGANIZED IN 2020!

As an entrepreneur or business owner, managing your marketing strategy can be overwhelming.  There are so many ways that you can market your business and managing all the details of each marketing project can become overwhelming.

So how can you manage everything in a way that keeps you organized and consistent, so you can get results from your marketing effort?  Well, having the right tools and the right team in place can help a lot!

When it comes to tools, there are a lot of tools out there, tools for project management, tools for automation, tools for social media scheduling, etc., but the ONE tool that keeps me organized when it comes to my marketing strategy is CoSchedule.

This tool helps to keep you organized when it comes to your overall marketing strategy, your content marketing and your business social media accounts.

In this post I will share how to use CoSchedule to stay organized and grow your business:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on The ONE marketing tool you need to stay organized in 2020!  |  in Marketing, Uncategorized
August
21 2018

3 Reasons to Attend LIVE Events to GROW your business

Attending LIVE educational events like conferences, workshops, seminars, and retreats can be one of the BEST ways to GROW your business. I usually attend an average of 4-8 educational events a year,  so far this year I have attended two conferences Spark and Hustle and Exposure and Profit. At each conference, I was able to gain insight, make connections, and find out about various opportunities to grow my business.

In this week’s blog post, I share 3 reasons why attending LIVE educational events can GROW your business:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 3 Reasons to Attend LIVE Events to GROW your business  |  in Blog, Business, Business Development, Educating, Engaging, Networking, Uncategorized
July
13 2016

5 Lessons I Learned While on Vacation in Greece

July- Blog Post 1

I believe in the importance of balancing your life.  I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.

I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.

Because of this belief, I routinely take vacations and time off from work (professional life).  I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off.  This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.

Continue Reading →

Posted by Nadine Mullings  |  2 Comments  |  in Uncategorized
February
16 2016

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

Feb- Blog Post 2
In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized
December
22 2015

The 3 C’s of Successful Text Message Marketing

The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

[Tweet “The 3 C’s of Successful Text Message Marketing. #TextMarketing #SMS #MMS #MarketingEssentials”]

  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized
November
03 2015

5 Types of Content that Creates Engagement on Social Media

social media marketing

Social Media has become a part of every day life for most people.  From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends,  social media and checking in to a social network has become a way of life.

Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks. 

However, getting results from your social media marketing can be difficult.  Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement. 

[Tweet “Five types of content you can post on social media that gets the most engagement. #MarketingEssentials #SocialMediaMarketing”]

  1. Inspirational Quotes
    There’s so much negativity in the traditional media channels that people are craving positivity and inspiration, so being the light of inspiration in someones day by posting an inspirational quote can really increase engagement.  Inspirational quotes are appreciated on almost every social network.  When you post an inspirational quote picture on Facebook  you can get engagement, when you post an inspirational quote on Twitter you can get engagement, when you post on inspiration quote graphic on Pinterest you can get engagement, etc., so no matter what type of business you have, or what social network you are on, posting inspirational quotes can help to increase your engagement.
  2. Ask Questions
    People like to be helpful and to express their opinions, so asking questions can be a really good way to increase engagement.  This can work for the social networks that are more conversational like Twitter and Facebook.  It’s not necessarily as effective on image or video sites like Pinterest, Instagram, or YouTube.  However, posting insightful questions can help to increase engagement, in fact social media is a great way to conduct market research.  If you are wondering how your target audience will feel about a particular topic, product, program, etc., ask them on social media and see what they say.
  3. Show Behind the Scenes
    Social media is supposed to be “social”, so having posts that show behind the scenes at the office or behind the scene of an event can really increase engagement.  This works really well when you are posting behind the scene pictures or videos on  social networks like Facebook, Pinterest, Instagram, and Twitter.  Think about what would be interesting to your audience.  Would they like to see pics of behind the scenes of a company event?  Would they like to see pics of what happens in the office on a busy day?  Think about interesting behind the scenes pictures or videos that you can post to your social networks.
  4. Post Pictures
    Whether your posting inspirational quote pictures, or behind the scenes pictures, pictures always increase engagement on most social media platforms.  #TBT on Facebook is a great way to use pictures.  Post pictures from around the office or staff that was from back in the days, because social media is “social”, you need to include some social elements in your social media marketing including the use of various types of pictures.  What types of pictures can you use for your social media marketing?
  5. Post Videos
    The saying goes that a picture is worth a thousand words, well a video is worth a thousand pictures, so including posting videos on your social networks is important.  There are many types of videos you can post on social media (i.e. spontaneous videos shot on your smart phone,  professional videos produced by a professional video company, etc.).  Whatever type of video you choose to post on your social networks, be sure that it is the type of video that reflects your brand.  If you choose to post a spontaneous video shot on your iPhone, be sure that the camera angle is right, the lighting is right, that it still looks somewhat professional, because the video is a reflection of your brand.  You can also use a professional to shoot the video for you.  I prefer the professional videos, I feel it’s a better look for your brand.  I have used Captured in Time Productions to produce some of my latest videos.

These are just five types of content you can post to get more engagement on social media.    What other types of content have you posted that creates engagement on social media? Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Content that Creates Engagement on Social Media  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Social Media, Uncategorized
October
13 2015

5 Types of Email Content that Get You Awesome Results

5 Types of Email Content that Get You Awesome Results

Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult. 

After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.

[Tweet “Five types of email content that get you the best results. #MarketingEssentials #EmailMarketing”]

  1. Video

    Video by far always gets the most engagement in email.  When sending emails to prospects or clients,  be sure to include a relevant video that will resonate with your audience.

    The key to a successful video is to Keep It Super Short (KISS).  The most effective videos are less than 5 minutes.  People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.

    When I placed this short (less than 2-minutes)  video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement.  Check it out:

  2. Blog Posts

    Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.

    Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.

    The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.

    Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.

    I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).

  3. Images

    Most people are very visual, so including relevant images in your emails can help to increase your engagement.

    Information Graphics (Infographics) are great images to create and include in your emails.

    Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.

    Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.

    Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.

  4. Audio

    In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.

    Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.

    This is why Podcasts are so popular and are a great medium for coaches and consultants.

  5. Special Offers

    Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.

    So be sure to send out emails that include relevant special offers or promotions.  If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.

Are you using any of these types of content in your email?  If so, what content works well with your audience.  Be sure to comment below.

Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Email Content that Get You Awesome Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized