When it comes to marketing your business this year, there are two powerful things that you must do in order to successfully market and promote your business. In this post, I will be sharing these things and how your marketing can be used to attract the people you are called to serve in the marketplace.
We talked about choosing to focus on Christ over Crisis. We referenced the scripture Matthew [8:23] and were reminded of the power of who we serve. God can rebuke and calm the storms of life. Be sure to review that blog post on how to focus on Christ over Crisis.
This week we will continue to discuss the power we have in choosing. We are hearing about people being fearful, people panicking, people worrying, and people in crisis. This we are taking a look at UNRIVALED OVER UNPRECEDENTED. Take a look at the video or read the summary below to learn more about how to choose UNRIVALED OVER UNPRECEDENTED.
As an entrepreneur or business owner, managing your marketing strategy can be overwhelming. There are so many ways that you can market your business and managing all the details of each marketing project can become overwhelming.
So how can you manage everything in a way that keeps you organized and consistent, so you can get results from your marketing effort? Well, having the right tools and the right team in place can help a lot!
When it comes to tools, there are a lot of tools out there, tools for project management, tools for automation, tools for social media scheduling, etc., but the ONE tool that keeps me organized when it comes to my marketing strategy is CoSchedule.
This tool helps to keep you organized when it comes to your overall marketing strategy, your content marketing and your business social media accounts.
In this post I will share how to use CoSchedule to stay organized and grow your business:
Attending LIVE educational events like conferences, workshops, seminars, and retreats can be one of the BEST ways to GROW your business. I usually attend an average of 4-8 educational events a year, so far this year I have attended two conferences Spark and Hustle and Exposure and Profit. At each conference, I was able to gain insight, make connections, and find out about various opportunities to grow my business.
In this week’s blog post, I share 3 reasons why attending LIVE educational events can GROW your business:
I believe in the importance of balancing your life. I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.
I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.
Because of this belief, I routinely take vacations and time off from work (professional life). I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off. This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.
In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.
Text Marketing can be a powerful marketing tool when done correctly. The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.
In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:
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Are you using text marketing in your marketing mix? If so, what do you think makes your text message marketing successful? Be sure to comment below.
Social Media has become a part of every day life for most people. From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends, social media and checking in to a social network has become a way of life.
Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks.
However, getting results from your social media marketing can be difficult. Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement.
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These are just five types of content you can post to get more engagement on social media. What other types of content have you posted that creates engagement on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult.
After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.
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Video by far always gets the most engagement in email. When sending emails to prospects or clients, be sure to include a relevant video that will resonate with your audience.
The key to a successful video is to Keep It Super Short (KISS). The most effective videos are less than 5 minutes. People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.
When I placed this short (less than 2-minutes) video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement. Check it out:
Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.
Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.
The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.
Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.
I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).
Most people are very visual, so including relevant images in your emails can help to increase your engagement.
Information Graphics (Infographics) are great images to create and include in your emails.
Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.
Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.
Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.
In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.
Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.
This is why Podcasts are so popular and are a great medium for coaches and consultants.
Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.
So be sure to send out emails that include relevant special offers or promotions. If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.
Are you using any of these types of content in your email? If so, what content works well with your audience. Be sure to comment below.
Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.
One of the questions I get when its comes to blogging for business is how often should I post on my business blog?
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Some people would say it’s important to blog every day, or it’s important to blog at least three times a week. This may be a good strategy for a professional blogger, but your business is not blogging, you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.
I feel the answer to that question differs for each business. If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.
Depending on the decision that you come up with for your business, this will determine how often you should blog. However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.
New content on your blog is important for various reasons:
However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.
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For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc.
So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.
Do you have a business blog? If so, how often do you post on your business blog?