As an entrepreneur or business owner, managing your marketing strategy can be overwhelming. There are so many ways that you can market your business and managing all the details of each marketing project can become overwhelming.
So how can you manage everything in a way that keeps you organized and consistent, so you can get results from your marketing effort? Well, having the right tools and the right team in place can help a lot!
When it comes to tools, there are a lot of tools out there, tools for project management, tools for automation, tools for social media scheduling, etc., but the ONE tool that keeps me organized when it comes to my marketing strategy is CoSchedule.
This tool helps to keep you organized when it comes to your overall marketing strategy, your content marketing and your business social media accounts.
In this post I will share how to use CoSchedule to stay organized and grow your business:
-
Marketing Calendar–
Having all your marketing activities in one place on one calendar will help you to see what is going on with your marketing and when things will be happening. These activities can include your articles, blog posts, webinars, email campaigns, social media campaigns, e-books, e-course, newsletter, podcast, videos, events, and more. It’s an easy visual of your marketing activities to keep you organized and consistent:
-
Content Marketing Planner and Scheduler-
Plan out your content marketing for the week, the month, the year, and schedule it in your CoSchedule calendar, this will help you to stay organized with your content marketing strategy and to see all of your blog posts, videos, webinars, etc. all in one place. Plus, CoSchedule is integrated with WordPress, so if you have a WordPress website, you will be able to access your calendar in WordPress and when you schedule your blog posts in CoSchedule it is automatically added as a post in WordPress (super cool and efficient)! You can even create a workflow for each content so you don’t miss any of the steps that it takes to create your content and assign certain tasks to different members of your team (ie. copywriter, graphic designer, publisher, etc.), even if you are the one doing all the tasks for each blog posts, the workflow helps to make sure you don’t forget a step!
-
Social Media Campaign Planner and Scheduler–
Plan out your social media posts and campaigns right in CoSchedule. Whether you are curating content from around the web, or you are creating your own content that needs to be promoted on social media, you can use CoSchedule to do it all. When you’ve planned and scheduled your blog posts, then use the social media campaign feature to promote the blog posts to your social networks. Schedule your posts to go out the day your blog post is published, the day after, a week after and even customize future dates to promote the blog post.
CoSchedule makes it super easy to continuously promote your blog post over time, and you don’t have to figure out the best time to post on social media, because the Best Time Scheduling feature intelligently shares your messages at the highest traffic times for each network with minimal effort.
-
Marketing Project Management Tool–
Having a team to help you with your marketing effort can save you a ton of time, and the workflows in CoSchedule allow you to easily collaborate on campaigns, assign tasks, add comments, and meet your project deadlines. The custom workflows you can add to CoSchedule allows your team to stay accountable to get stuff done!
-
Social media analytics–
With CoSchedule you can easily track how well your content is doing on social media because it provides analytics such as top content, highest shares and engagement right in the tool itself, no need to check individual platforms to see how your posts are performing, see everything right in CoSchedule
This is just 5 ways that CoSchedule can help you stay organized in 2020 so you can get the best results from your marketing effort, but the tool has a lot more features that you can take advantage of, and for all the stuff that it helps you to do, it’s so affordable, so check out CoSchedule and see if it is the right tool for you.
* Note: I’m such a fan of CoShedule that I am a referral partner, so any links in this post are connected to my referral partnership and any purchases made through my referral link gives me the opportunity to get a discounted rate on my CoSchedule plan, but even if I wasn’t a referral partner I would recommend CoSchedule, because it is the BEST tool to manage your marketing!