This month our focus is TRACKING and last week we learned 3 Key areas that you should be tracking for your marketing; however, this week let’s talk about tracking as it relates to EMAIL MARKETING. You may watch the video and/or read the summary below to learn 3 Key things you should be tracking with your email marketing.
Last month we talked about how to serve your audience through your marketing and specifically via creating checklists, challenges, and courses. Be sure to check out each of those blogs to learn more. This month our focus is TRACKING; however, this week we will iterate what you should be tracking in your marketing; therefore, our focus word this week is TRACK. You may watch the video and/or read the summary below to learn 3 Key areas that you should be tracking for your marketing.
Last week, we discussed Two Types of Content Marketing Strategies to engage your audience. This week our focus phrase is EMAIL MARKETING. You will learn exactly what email marketing consists of and what that means for your business. You may watch the video and/or read the summary below to learn more.
Last week, we discussed building your database and I shared Two tools to build your database and grow your business. This week I want our focus word to be ENGAGE. Watch the video or read the summary to learn about 3 Key Ways to Engage Your Audience.
In the last blog post, I shared the 3 key things you should build in your business, which included building your audience, network, and database. This week the focus is on how to engage your audience, network, and database. Watch the video below, or read the post to learn 3 key ways to engage your audience.
As a business owner or entrepreneur, you probably know the importance of having key systems in your business. Systems that help to make your business more effective and efficient.
Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.
They are different tools that accomplish different tasks. One system helps with your marketing effort and the other helps with your sales effort. However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.
In this post I will be sharing the third and final powerful type of email marketing you can use to grow your business. If you missed the other posts in this series, be sure to check out: Part 1- Announcement Emails , Part 2- Autoresponder Emails and today’s post is all about Part 3- Automation Emails.
Automation is an advanced email marketing strategy that not a lot of companies are using or using it effectively because it can be difficult to set-up, but once it’s set-up correctly, it can do wonders for your business.
As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.
There are actually 3 types of email marketing activities that you should consider for your business. In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.
If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.
Those four core strategies are blogging, email marketing, social media marketing, and text message marketing. All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.
One of the most overlooked of the four strategies is text message marketing. This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.
Whenever I post about text message marketing I get the most questions, responses, inquiries. So why are people so interested in text message marketing, and so few people are using it?
In this blog post I will look into whether text message marketing is right for your business. Here are 4 things to consider to figure out if text message marketing is right for your business.
No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!
November is a great time to get an early start on your Marketing Plan for the next year. Putting together a Simple Marketing Plan can ensure for a more successful year. Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.
I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic. In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™. The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant: