email marketing

June
23 2016

3 Reasons You Should Use The World’s Easiest Email Marketing System

3-Reasons-You-Should-Use

Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants
June
16 2016

Email Marketing v. Marketing Automation, Which One Should You Be Using?

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration.  A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular.  In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

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Posted by Nadine Mullings  |  Comments Off on Email Marketing v. Marketing Automation, Which One Should You Be Using?  |  in Email Marketing
May
31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers.  Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently?  In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings  |  Comments Off on 7 Key Email Marketing Metrics You Should Measure and Understand  |  in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants
May
05 2016

How to Spring Clean Your Email List To Improve Your Email Marketing Results

How to Spring Clean Your Email List To Improve Your Email Marketing Results

We hear a lot of talk in the online world about the importance of growing your email list.  Your email list tends to be the core of your business online.  Although this is true, I recently wrote a blog post about Why You Shouldn’t Build an Email List.  If you missed that post, be sure to check it out.

The main point of the post was to suggest that BEFORE you build your list, you should have an Email Marketing Plan because it’s important to know how you want to support the people on your list, and how you plan to monetize your list.  Without knowing these two key points ahead of time, then building a massive list is pointless!

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Posted by Nadine Mullings  |  Comments Off on How to Spring Clean Your Email List To Improve Your Email Marketing Results  |  in Email Marketing, Marketing
April
14 2016

Is Email Marketing Dead?

Is Email Marketing Dead?

I remember it like it was yesterday, it was 1998 and businesses were just starting to use this new thing called web-based email.  I was working for a financial institution and we were using an AOL email address for business until the IT Department declared that we must use the new corporate email addresses.

In the beginning email was very much considered just a way to communicate with staff and vendors via the Internet.  It was mainly used to communicate with other employees internally and a handful of vendors or partners.

However, a couple of years later email started to be considered a viable marketing communication channel for businesses.  A way for businesses to communicate with customers and prospects.

Now fast forward almost 20 years later, and email is still an integral part of business communication, but some have been questioning whether it is still a viable marketing channel.  Hence the question, “Is Email Marketing Dead?”

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Posted by Nadine Mullings  |  Comments Off on Is Email Marketing Dead?  |  in Business, Email Marketing
April
07 2016

Why You Shouldn’t Build Your Email List

Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging.  One of the key pieces of your email marketing puzzle is your email list.  If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan.  Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings  |  Comments Off on Why You Shouldn’t Build Your Email List  |  in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants
October
27 2015

How to be Consistent with Your Email Marketing

How to be Consistent with Your Email Marketing

Email Marketing can be a great marketing strategy to grow your business, and is one of the main online marketing strategies that I promote.  In fact, in my last post I talked about the ONE thing you can do to get awesome email marketing results.

However, your email marketing will never work unless your email marketing efforts are consistent, and this is an area that a lot of independent business owners, coaches and consultants struggle with staying consistent with their email marketing.

In this post, I will be sharing two key ways you can stay consistent with your email marketing.

[Tweet “Two key ways you can stay consistent with your email marketing. #MarketingEssentials #EmailMarketing”]

  1. Create Autoresponders–  An Autoresponder is a series of emails that are automatically sent over a period of time.  Autoresponders are great because they  help you to automate your email marketing.  The hardest part is mapping out the flow of the email sequence, then creating the initial emails, but once they are created, they will pretty much run on autopilot, so this will help you to stay consistent with your email marketing.  There are two types of Autoresponders-  Time-based Autoresponders and Action-based Autoresponders:
    1. Time-based Autoresponders–  Are a series of emails sent out over a period of time.  A time-based autoresponder series could look like this, someone signs up for an ebook, webinar, checklist, email list, etc.  The person receives an email immediately, then in 3 days, then 7 days, then 10 days, then 20 days etc.  A series of relevant emails are sent over a period of time, hence the name “time-based autoresponders”.
    2. Action-based Autoresponders–  Are a series of emails sent based on actions taken by the subscriber.  An action-based autoresponder series could look like this, person subscribes, downloads, or requests an ebook, webinar, checklist, etc.  Person opens email and clicks link.  The action of clicking the link prompts the next email in the series, the person opens the next email, this prompts another email, etc.  This autoresponder is based on the actions the individual is taking, hence the name “action-based autoresponder”

Whether you choose Time-based Autoresponders or Action-based Autoresponders, or a combination of the two, Autoresponders are a great way to stay consistent with your email marketing.

2. Publish a Company Enewsletter/Ezine–  Autoresponders are great because they run in the background.  However, most of the time the Autoresponder series ends, so you don’t want to rely just on the Autoresponders, you want to make sure that you are also sending out consistent and timely information to your lists, so having consistent frequent emails in the form of a newsletter is a great way to stay consistent with your email marketing.You will have to decide how often you would like to publish your newsletter (i.e. daily, weekly, bi-weekly, monthly, etc.).  Once you decide how often you will be publishing a company newsletter it is important to stick to that schedule. Since the beginning of this year, I have decided to publish my company newsletter the 2nd Wednesday of every month, and I have consistently published it that day every month this year (no exception).  Sticking to a schedule helps keep you accountable to when your information needs to go out, it shows your audience that you are professional, and it helps to keep your company top of mind.

These are just two main ways that you can be consistent with your email marketing.  What other ways have you been consistent with your email marketing?   Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

Posted by Nadine Mullings  |  Comments Off on How to be Consistent with Your Email Marketing  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants
October
20 2015

This ONE Thing Can Get You AWESOME Email Marketing Results

This One Thing Can Get You AWESOME Email Marketing Results
Email Marketing can be a great strategy for your business if done correctly!  In fact, in my last post I talked about 5 Types of Email Content that Get You Awesome Results.

However, the problem is that many business owners, coaches, and consultants are missing a key element in their email marketing strategy, and this one thing is almost guaranteed to get you better results from your email marketing.

So in this post, I will be sharing the ONE thing you can do to get AWESOME Email Marketing Results.

[Tweet “The ONE thing you can do to get AWESOME Email Marketing Results. #MarketingEssentials #EmailMarketing”]

The one thing that is proven to get you better results on your email marketing effort is segmentation.  If you are not practicing segmenting your list, you are missing out on a huge potential to get better results.

So why is segmentation important?  When your lists are segmented into key groups then you can create targeted messages designed specifically for that key group of individuals, and you get better results from targeted messages rather than general and generic messages.

So here are some steps to segmenting your email lists:

  1. Create Main Lists (i.e. Customers, Clients, Prospects, Email Subscribers, etc.)
  2. Within your main list, segment the list into smaller groups (i.e. One-Time Customers, Repeat Customers, Loyal Clients, Prospects for Product A, Prospects for Product B, Subscribers from Website, Subscribers from Blog Post, etc.)
  3. You can segment it even smaller if you have other types of information available (i.e. Age, Gender, Location, etc.)
  4. Once you have created a segment, your goal is to create a campaign specifically for that particular segment (i.e. special offer for repeat customers who live in a particular area, invitation to prospects who expressed an interest in service A to trial service A, etc.)
  5. Your results will be much better because the message is tailored and directed to a very specific group, so the message will be more targeted and more than likely will resonate more with that particular audience.

So here is an example of an effective segmentation:

  1. Main List-  Prospects
  2. Segmentation-  Realtors
  3. Additional Segmentation-  Women Realtors
  4. Offer-  Invitation for women Realtors to attend a women’s luncheon in which real estate tips will be shared.

Because the list and the offer are so targeted, you will more likely get better results from this email marketing campaign compared to:

  1. Main List-  Prospects
  2. No segmentation-  sent to the entire prospect list
  3. Offer-  Invitation to a business networking luncheon

You may get a response from this type of email, but you will get a much better response from the first example that is more targeted with a segmented list and a targeted offer specifically for that segment.

So if you’re looking to get better results from your email marketing, try segmenting your list and offering specific promotions for each segment.

Are you segmenting your email list?  If so, do you find that you get better results from a segmented list and a targeted email campaign?  Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

 

Posted by Nadine Mullings  |  Comments Off on This ONE Thing Can Get You AWESOME Email Marketing Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants
October
13 2015

5 Types of Email Content that Get You Awesome Results

5 Types of Email Content that Get You Awesome Results

Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult. 

After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.

[Tweet “Five types of email content that get you the best results. #MarketingEssentials #EmailMarketing”]

  1. Video

    Video by far always gets the most engagement in email.  When sending emails to prospects or clients,  be sure to include a relevant video that will resonate with your audience.

    The key to a successful video is to Keep It Super Short (KISS).  The most effective videos are less than 5 minutes.  People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.

    When I placed this short (less than 2-minutes)  video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement.  Check it out:

  2. Blog Posts

    Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.

    Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.

    The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.

    Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.

    I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).

  3. Images

    Most people are very visual, so including relevant images in your emails can help to increase your engagement.

    Information Graphics (Infographics) are great images to create and include in your emails.

    Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.

    Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.

    Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.

  4. Audio

    In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.

    Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.

    This is why Podcasts are so popular and are a great medium for coaches and consultants.

  5. Special Offers

    Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.

    So be sure to send out emails that include relevant special offers or promotions.  If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.

Are you using any of these types of content in your email?  If so, what content works well with your audience.  Be sure to comment below.

Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Email Content that Get You Awesome Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized