Last week, our focus word was ENGAGE and we learned about 3 Key Ways to Engage Your Audience. Usually, I choose a single word as a focus; however, this week I chose a focus phrase…CONTENT MARKETING. This week I want to discuss Two Types of Content Marketing Strategies to engage your audience. You may watch the video and/or read the summary below to learn more.
Before we go any further, I think we should define Content Marketing. As defined by Wikipedia, Content Marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is used in business to attract attention, generate leads, expand customer base, generate online and offline sales, increase brand awareness and credibility, and engage with online communities.
Two Types of Content Marketing:
- Created Content – this can include written content via a blog for example. Creating content allows you to show up in your industry as an authority and an expert. Another example is to share your content through audio content such as on a podcast. Videos are another way to create your own content; this can be a Facebook LIVE or videos you record and later upload.
- Curated Content – this is where you share the content of others. If you find information (videos, blogs, articles, etc) that you find valuable and useful for your target audience. You share this information via your social media platforms.
The key to seeing results of content marketing is consistency and sharing relevant information with your audience. Be sure the information is valuable and relevant to your specific audience so they will engage. The B.E.S.T. Marketing Planner is a great tool to help you remain consistent as you plan to share your content.
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