Marketing for Consultants

Why You Shouldn’t Build Your Email List

 Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging.  One of the key pieces of your email marketing puzzle is your email list.  If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan.  Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings  |  Comments Off on Why You Shouldn’t Build Your Email List  |  in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants

Get More Traffic to Your Blog By Using These Tools

Get More Traffic to Your Blog By Using These Tools

When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog.  In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic.  If you missed that post, be sure to check it out.

In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:

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Posted by Nadine Mullings  |  Comments Off on Get More Traffic to Your Blog By Using These Tools  |  in Blog, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

Need more readers for your blog? Get this easy and affordable Tool!

Need more readers for your blog? Get this easy and affordable Tool!
In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort.  So how do you stay organized and consistent?  The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time.  The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings  |  Comments Off on Need more readers for your blog? Get this easy and affordable Tool!  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

5 Ways My Faith Plays a Role in Building My Business

5 Ways My Faith Plays a Role in Building My Business
In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name.  If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand.  An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business.  Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings  |  Comments Off on 5 Ways My Faith Plays a Role in Building My Business  |  in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

How often should you blog to get more business? (Part 4)

 How often should you blog to get more business?

Blogging for business can be an effective long-term marketing strategy.  When used  correctly, it can bring consistent leads, prospects, and clients to your business.  Over the last couple of blog posts, I explored the why, what, and how of blogging for business.

First we looked at why you should blog for business with the blog post ,5 Awesome Reasons Why Coaches Should Have a Blog (Part 1), then we looked at what exactly a blog is and what type of content you can place on your blog with the post,  4 Types of Awesome Blog Content That Can Grow Your Business (Part 2), then we looked at how to use your blog to grow your business with the blog post,  4 Smart Ways to Use Your Blog to Grow Your Business (Part 3), in the last post in this series, we will look at when you should blog, specifically how often should you blog for business?

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Posted by Nadine Mullings  |  Comments Off on How often should you blog to get more business? (Part 4)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

Feb- Blog Post 2
In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

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Posted by Nadine Mullings  |  Comments Off on 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)

4 Types of Awesome Blog Content That Can Grow Your Business

In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy.  If you missed the post, be sure to go check it out.

In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.

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Posted by Nadine Mullings  |  Comments Off on 4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field.  One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.

Did you know blogging can play a major role in building your authority and expert status online?  A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.

If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.

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Posted by Nadine Mullings  |  Comments Off on 5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)  |  in Blog, Business, Marketing for Coaches, Marketing for Consultants

“Brand” New Year!

New Year. New BrandAt the start of every new year there is a feeling of change in the air, many people decide they want to do better, or be better in the new year, so they make new year’s resolutions or set new goals.

In a way, it’s almost like a new beginning, or a new chapter, for some reason, the change from one year to the next allows us to feel ready to do something different.

You may have taken time out at the end of last year or the beginning of this year to look back and reflect on the prior year, and also look forward and envision what you would like to happen in your business for the new year.

I took the time at the end of last year to reflect on my brand, NadineMullings.com, and to envision how I wanted to grow my business in 2016, and I decided that I wanted to do a brand refresh this year. 

The brand refresh includes four changes.  The first two changes are visual brand changes, while the last two are more vision changes. 

  1. New Logo

    All brands need to refresh their logo ever so often, so with that said, I have updated the look and feel of my logo to reflect more of my current style.NM Logo

  2. New Images

    It’s also important to update your images.  I realized that many of the pics on my website were taken over 3 years ago, so it’s time to update the look and feel of my website by also updating the images.  Hope you like the new pics!New Pic Collage

  3. New Vision

    The goal of “Marketing Essentials by Nadine Mullings” has been to provide independent business owners with Marketing tips, tools and techniques, specifically using four core areas of marketing: blogging, email marketing, social media and text message marketing.The goal has not changed, but my focus is now specifically on women who are coaches or consultants:  health coaches, business coaches, life coaches, executive coaches, business consultants, beauty consultants, etc. who are looking to not only transform their clients, but to make a larger impact, influence, and income.

     

  4. New Name

    As a personal brand, it’s important to reflect yourself in your business, and I feel I haven’t been doing such a good job with making my personal brand “personal”, so I have updated the name from “Marketing Essentials by Nadine Mullings” to simply “Nadine Mullings“.  With this name change comes my willingness to show more sides of me as a woman of faith, business owner, and entrepreneur.

I hope you will enjoy the brand new NadineMullings.com and will join me on the journey to help coaches and consultants make a bigger impact, income, and influence in the world!

In what ways have you made updates to your brand?  Or are you planning to make any brand changes this year?  Be sure to share your comments below:

Also, be sure to sign-up for free updates via email which gives you more insight and inspiration to stay motivated, move your business forward, and make the difference you were born to make.  Receive updates right in your inbox!

 

Posted by Nadine Mullings  |  Comments Off on “Brand” New Year!  |  in Marketing, Marketing for Coaches, Marketing for Consultants