At the start of every new year there is a feeling of change in the air, many people decide they want to do better, or be better in the new year, so they make new year’s resolutions or set new goals.
In a way, it’s almost like a new beginning, or a new chapter, for some reason, the change from one year to the next allows us to feel ready to do something different.
You may have taken time out at the end of last year or the beginning of this year to look back and reflect on the prior year, and also look forward and envision what you would like to happen in your business for the new year.
I took the time at the end of last year to reflect on my brand, NadineMullings.com, and to envision how I wanted to grow my business in 2016, and I decided that I wanted to do a brand refresh this year.
The brand refresh includes four changes. The first two changes are visual brand changes, while the last two are more vision changes.
All brands need to refresh their logo ever so often, so with that said, I have updated the look and feel of my logo to reflect more of my current style.
It’s also important to update your images. I realized that many of the pics on my website were taken over 3 years ago, so it’s time to update the look and feel of my website by also updating the images. Hope you like the new pics!
The goal of “Marketing Essentials by Nadine Mullings” has been to provide independent business owners with Marketing tips, tools and techniques, specifically using four core areas of marketing: blogging, email marketing, social media and text message marketing.The goal has not changed, but my focus is now specifically on women who are coaches or consultants: health coaches, business coaches, life coaches, executive coaches, business consultants, beauty consultants, etc. who are looking to not only transform their clients, but to make a larger impact, influence, and income.
As a personal brand, it’s important to reflect yourself in your business, and I feel I haven’t been doing such a good job with making my personal brand “personal”, so I have updated the name from “Marketing Essentials by Nadine Mullings” to simply “Nadine Mullings“. With this name change comes my willingness to show more sides of me as a woman of faith, business owner, and entrepreneur.
I hope you will enjoy the brand new NadineMullings.com and will join me on the journey to help coaches and consultants make a bigger impact, income, and influence in the world!
In what ways have you made updates to your brand? Or are you planning to make any brand changes this year? Be sure to share your comments below:
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