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3 Modern Messaging Channels to Easily Reach Clients & Prospects

3 Modern Messaging Channels

When it comes to marketing your business, three key things to consider that will help to make your marketing campaign successful is your reach, your message and using the right channel.  Selecting the right channel to reach your audience and sending the right message can make a big difference in the success of your marketing campaign.

In this post I will share 3 Modern Messaging Channels to Easily Reach Your Clients and Prospects

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Posted by Nadine Mullings  |  Comments Off on 3 Modern Messaging Channels to Easily Reach Clients & Prospects  |  in Text Marketing

How to Plan for Your Business Success

How to Plan for Your Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year.  Putting together a Simple Marketing Plan can ensure for a more successful year.  Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic.  In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™.  The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings  |  Comments Off on How to Plan for Your Business Success  |  in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants

The 3 C’s of Successful Text Message Marketing

 The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

[Tweet “The 3 C’s of Successful Text Message Marketing. #TextMarketing #SMS #MMS #MarketingEssentials”]

  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized

The Secret to Successful Text Message Marketing

The Secret to Successful Text Message Marketing
As a business owner, coach, or consultant, you may not be taking advantage of one of the best marketing platforms out there, Text Message Marketing.  Many people avoid text message marketing because they are unsure how to use it, how to not be intrusive, and how to get results.  However, it’s not as complicated as people make it out to be.

The secret to successful text message marketing is really four-fold:

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  1. Build an engaged audience of people who are interested in hearing from you via text message.  This is the first step and the most important step.  You have to build a permission-based list of individuals who have agreed to receive text messages from you.  Without a permission-based list you will not be able to succeed with Text Message Marketing.  Similar to email marketing, your list is going to be the core of your success.  For tips on how to build your Text Message Marketing list, be sure to check out the post How to Build a Powerful Text Message Marketing List
  2. Once you build an awesome permission-based Text Message Marketing list, the next step is to provide valuable content.  Discounts and promotions work really well with text message marketing. Offering some type of coupon or discount code for your product or service via text message has a high response rate because the majority of people will see your message, and those are interested in your promotion will usually take action.  However, text message marketing is not limited to just coupons and promotions, they are also good for announcements, notifications, and reminders.  For more ideas on how you can use text message marketing in your business, be sure to check out the post How to Use Text Message Marketing in Your Business
  3. Be sure to consistently reach out to your audience via text message.  You have to be very careful to make sure that you respect your access to someone’s text messages, and you don’t want to be an annoyance, so it is important to gauge how often you will be sending out text messages to your list.  It even helps to establish frequency up front so people will be more comfortable opting in to receive information from you via text.  Saying something like “We respect you and will only send you text messages two times a month”.  Establishing it upfront and sticking with what you promised will help establish trust.
  4. Lastly, it is important to always offer a way to opt out of receiving text messages from you.  This is a requirement, and if you are using a text message marketing provider this option can automatically be added to your text messages.  You want people to be able to easily opt out if they are no longer interested.

If you follow all four steps, then you will have the secret to successfully using text message marketing in your business.  Are you using text message marketing in your business?  If so, what have you found makes your text message marketing successful?  Be sure to leave a comment below.

Posted by Nadine Mullings  |  Comments Off on The Secret to Successful Text Message Marketing  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing

How to Use Text Message Marketing in Your Business

How to Use Text Message Marketing in Your Business

I recently posted 5 Reasons You Should be Using Text Message Marketing, and got several inquiries and questions regarding text message marketing and how to use it in business, so today’s post is all about How to Use Text Message Marketing in Your Business.

The first thing I want to clear up is that I am talking about using text message marketing to market to individuals who have opted in to your text message marketing campaign.  I do not support and I totally disagree with randomly texting individuals marketing messages who have not given you permission to contact them via text.

Once you have built up a text message marketing list, then you can use text message marketing in several different ways.  Here are 7 ways to use text message marketing in your marketing mix:

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  1. Special Offers–  An easy text message marketing campaign is to text your list a special offer.  Special offers could cover several things (coupons, discounts, bonuses, etc.)  The key to a successful special offer is that it needs to resonate with your audience.  Make sure it is an offer they will appreciate and take advantage of.
  2. Promote Events–  Text message marketing is a great way to spread the word about upcoming events that you may be hosting (workshops, seminars, open house, etc.).  Your text message can even include a link to the address where the event is taking place, making it easy for people to find the location.
  3. Appointment Reminders–  Send your clients a friendly reminder of upcoming appointments.  This helps to keep everyone on the same page as to when their next consultation or visit is scheduled to take place.  You can send out reminders one week out, one day out, and even one hour before.  This also helps to eliminate missed appointments
  4. Tips–  Send out relevant tips to your clients via text message.  Sometimes just sending helpful and timely tips can be awesome for your clients.  The key is to make sure your tips are relevant and will resonate with your audience. 
  5. Flash Sales–  Text messaging is great to get the word out about a sale that is happening in a very short amount of time.  This type of sale usually occurs within hours (i.e. 9:00 am-1:00 pm, 1:00 pm-9:00pm, etc.).  Because of the need to purchase quickly, text messages are a great way to get the word out about flash sales.  
  6. Surveys/Polls–  Need feedback on a product, service, etc.  Text messaging can be a great way to send a quick poll or survey to get feedback from your audience. 
  7. Welcome Notification–  Welcome new customers, clients, members by sending them a welcome text message.  This is a great way to stand out and show appreciate to your new customer, client, or member. 

Are you using text message marketing in your business?  If so, how are you using text message marketing in your business.  Be sure to comment below and let us know.

Looking for a easy text message marketing platform to use?  Check out EZtexting, an online browser-based mass text messaging software that is affordable and easy to use.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Message Marketing in Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing