So glad to have here! This month we have been focusing on building your business and various ways you can do that. Last week our focus area was networking; be sure to take a look at that blog post to learn Two Key Ways to Build Your Network! This week we are turning our focus to AUDIENCE. Watch the video or read the summary to learn 5 Ways to Build Your Audience!
I’m always talking about how you can use blogging as a marketing strategy for your business to become known as an authority and expert in your field, and in my recent post Start Making Money With Your Business Website, I shared how to use blogging to increase the opportunities available for your business.
In this post I am sharing the Top 10 Business Opportunities you could receive when you blog for business. Check it out in this Facebook LIVE video with me and Carol J Dulop, the Online WOW! Strategist:
Your website is your home base online for your business. Are you using your home base to make money online? Gone are the days where your website is an online brochure for your business, you now have the ability to make your website work for you by collecting leads and sales 24/7, but if you’re not using the right strategies on your website, you are leaving money on the table!
In this blog post discover how to stop leaving money on the table when it comes to your website, and how to use blogging to increase the opportunities available for your business.
Many entrepreneurs who are coaches and consultants, spend a lot of time creating an awesome website, but do not make a plan on how to generate traffic to their awesome website. Gone are the days where you create a website, publish it online, and the ideal client that you are hoping to attract can easily find your website, you have to create a traffic strategy to get more eyes on your website.
A great traffic strategy to get more traffic to your website is by keeping your website current by consistently blogging. In my last post I talked about the importance of having an awesome blog headline to attract readers to your blog and shared 3 Free Tools You can Use to Create Awesome Blog Headlines. In this post I will be sharing The Top 3 Types of Headline that Generates Traffic to Your Blog.
No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!
November is a great time to get an early start on your Marketing Plan for the next year. Putting together a Simple Marketing Plan can ensure for a more successful year. Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.
I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic. In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™. The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:
As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field. One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.
Did you know blogging can play a major role in building your authority and expert status online? A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.
If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.
One of the questions I get when its comes to blogging for business is how often should I post on my business blog?
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Some people would say it’s important to blog every day, or it’s important to blog at least three times a week. This may be a good strategy for a professional blogger, but your business is not blogging, you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.
I feel the answer to that question differs for each business. If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.
Depending on the decision that you come up with for your business, this will determine how often you should blog. However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.
New content on your blog is important for various reasons:
However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.
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For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc.
So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.
Do you have a business blog? If so, how often do you post on your business blog?
There are many advantages to starting a business blog. In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business, but what most people don’t necessarily talk about is the “truth” about blogging. So in this blog post I will uncover some of the truths about blogging for your business:
So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.
Do you have a business blog? Are you thinking about starting a business blog this year?