There are many advantages to starting a business blog. In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business, but what most people don’t necessarily talk about is the “truth” about blogging. So in this blog post I will uncover some of the truths about blogging for your business:
- Blogging for business has become very popular in the last five years or so, which has created a crowded blogging world and with so many things grabbing people’s attention, it takes time to get results from your business blog (it can even take years), so if you think blogging for your business will bring you a ton of clients quickly, think again.
- Creating content for your blog takes time. You have to think about the content you want to post, then you have to create the content, and then you have to promote the content, this can take a lot of your time and effort. For example, on average it can take up to two hours to create the blog post, it may take an additional 10-20 minutes to promote the posts on your various social networks, so one blog post can take almost three hours, so depending on how many blog posts you produce per month, this can be very time consuming
- A large percentage of business owners, coaches and consultants manage all aspects of their blog themselves. According to coSchedule, 58% of business bloggers are solo bloggers. That means they are the content manager, the copywriter, the graphic designer, the promoter, and everything else for the blog, which can become overwhelming because of the different elements of running a business blog as well as keeping up with running a business!
- Many blog posts go largely unnoticed. You put all the time and effort into creating content for your blog, and then nobody reads it. That is why promoting your blog post is an important part of blogging for your business. You can promote your blog posts to your email list, on social media, etc.
- A large percentage of business blogs die after a few months because many business owners, coaches and consultants can’t find the time to keep up with the blog. In fact, according to a recent survey by coschedule, 22% of respondents said their biggest challenge when it comes to blogging is finding time, which makes it easy to see why so many business blogs end up in the blog grave yard.
- Most people will not comment on your blog. One of the great things about blogs is the ability to create conversations, because people are able to comment on your blog posts, but the statistics show that the majority of people who may read your blog, will not comment on your blog post, which can make it hard to gauge if you are engaging your audience.
So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.
Do you have a business blog? Are you thinking about starting a business blog this year?