Marketing can be defined as the “activities” your business does to create “awareness”, “attract” new clients, and inspire “action” and because marketing is mainly about the activities you do, most marketing information will focus on all the things you need to “do” to market your business.
However, in this blog post, I want to focus on 3 inner strategies to successfully market and promote your business so you can attract new clients
This week I share a throwback Marketing Monday FB Live video from 2020 where I share all about PLANNING your marketing and the two things to consider when planning your marketing. Watch the video or read the summary to learn more.
Do you have a Marketing PLAN for your business?
Two Things To Consider When Planning Your Marketing:
Pray about what your strategy needs to be and write it down!
Want to learn how to be more Spirit-led when it comes to marketing your business? Join me Thursday, April 21st at 2:00 pm ET for the Spirit-led Marketing Workshop!
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When I work with my clients on business goal setting and marketing activity planning, the thought of planning out activity for 12 months can be overwhelming and intimidating for many. So, I shifted from 12-month increments to 6-month increments. Then, I’ve found in working with many entrepreneurs and business owners is that there is POWER in focusing on 90-Day increments.
When we focus on 3 months/90 Days, it’s less intimidating and easy to manage, so for a while now I’ve really focused on 90-Day business goals and marketing planning with my clients. In fact, I created a planner that’s focused on planning your marketing for 90-Days (shameless plug for my planner, the B.E.S.T. Marketing Planner, a 90 Day Guide to Help You Master Your Marketing and Grow Your Business).
Here a some reasons why setting goals for 90 days and planning for 90 days at a time is SUPER powerful:
One of the key ways to reach more people in the Marketplace so that they can learn more about you and the services that you offer is to amplify your message. When I looked up
the definition of “Amplify” on dictionary.com, it is defined as to make larger,
greater or stronger; enlarge; extend.
When I saw the word “enlarge” in the definition, it reminded me of the popular prayer of Jabez in I Chronicles [4:10]:
Jabez called on the God of Israel saying, ‘Oh that You would bless me indeed, and enlarge my territory, that Your hand would be with me, and You would keep me from evil, that I might not cause pain! ‘ So God granted him what he requested.
Jabez requested several things:
· Bless me
· Enlarge my territory
· Be with me
· Keep me from evil
And guess what, God answered his prayer! So I want to encourage you today, to pray a
similar prayer, don’t feel shy to ask God to:
· Bless your business
· Enlarge your business
· Partner with you in business
· Keep bad things from happening to your business
Prayer is powerful and is an advantage that we have as believers in business, so consistently pray for your business.
Partnering with God is one of the best ways to grow your business. God is a God of order, a God of detail, and as your partner in business He will give you specific instructions. He will instruct you on what you need to be doing in the marketplace to make an impact, create an
influence, and have an income from the work that you do.
One of the things that God instructs us to do is to write things down, “write the vision make it plain.” Writing down God’s instructions for marketing your business can be one of the BEST things you can do for your business.
In fact, in the upcoming Marketplace Messenger Masterclass you will discover the two things you can create in order to write down and move forward with marketing and promoting your business, so be sure to join me on Wednesday, March 23rd
at 2:00 pm ET in the Marketplace Messenger Masterclass to learn more!
March is Women’s History Month which gives us the opportunity to remind ourselves of the many accomplishments of women throughout history including our contribution to culture, society, science, politics and my favorite…business!
Did you know that originally Women’s History was marked by one day but has since evolved to a full month?
Here’s 5 fun facts about Women’s History Month.
This challenge is really about getting clear, consistent, and confident with your marketing so you can easily attract the clients you are called to serve and I’m excited to bring it all together on Day 5.
The first step to a successful result is commitment. Your commitment begins with you, but ultimately it’s a commitment to those you are called to serve. This marketing challenge is different than most because we are not talking about the strategies we are talking more about your marketing foundation.
What is the message that God is giving you to share with the marketplace and how are you showing up when sharing that message? Proverbs [18:21] talks about the tongue having the power of life and death. And those who love it will eat its fruit.
This is basically telling us the power of our message, the power of our voice. It’s so powerful and important in the marketplace because we have the ability to create life and death based on the words that come out of our mouths. Our marketplace message is powerful and how it impacts our clients and the marketplace is just as powerful. We experience the fruit from it when we are clear on what our marketplace message needs to be.
If you’re a woman of faith in business who is a coach, consultant, and/or author and you want to reach more people, share your message, and/or get more clients…then you are invited to schedule a Marketplace Messenger Intensive.
During this time you will:
It is time to dive deeper, join me for a Marketplace Messenger Intensive.
Last week, our focus was Mission and the impact of a mission statement on your business. This week we shall place our focus on how to determine your IDEAL CLIENT AKA who you’re called to serve in the marketplace. Watch the video below, or read the post to learn why an ideal client profile is important to your business.
I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.
Key Points to Consider when Determining your Ideal Client:
If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service. Ultimately, you will see an increase in your clients and revenue.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022
We have talked about vision and purpose in our previous videos, and today’s focus is
Mission Statement – what your company will do on a daily basis to make your vision a reality. It should include who you serve, what you serve and how you do it. Vision is your long-term goal. Your mission is your daily activity, your grind or hustle to improve the world, your industry or marketplace.
My mission is to stop RAM. RAM is Random Acts of Marketing. We need to have strategic marketing plans so we can achieve more clients and money in our business.
The importance of mission statements in business is that people like to get behind missions. If your business mission statement is articulated clearly you will attract your ideal client.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022
I love the quote by Helen Keller that says, “The only thing worse than being blind is having sight but no VISION”. Vision is so important in life and especially in business. As believers we should be partnering with God to receive a God-given vision for our businesses. His word says in Proverbs [29:18]- Where there is no VISION, the people perish; but he that keepeth the law, happy is he.
So let’s focus on what is means to have a God-given vision for our business with the word of the day from this Marketing Monday video from 2020: To help us focus to begin the process of focusing on VISION take a look at the video or read the summary to learn more.
What’s the vision you have for your business?
I give a few examples of business vision statements for popular companies in my marketing planner, THE BEST MARKETING PLANNER. For instance, Google’s vision is to provide access to the world’s information in one click. Nike’s vision statement is to bring inspiration and innovation to every athlete in the world. Zappos’ vision statement is all about happiness; they want to deliver happiness to customers, employers, and vendors. American Express wants respect because their vision is to work hard every day to make American Express the world’s most respected service brand.
We learn from those vision statement examples that vision statements are more about what they want their product or service to accomplish in the world versus being specific about the service or product itself.
In the Bible, God gave Abraham a vision that he will be the father of many nations. At the time Abraham and his wife were very old and had no kids, so the God-given vision seemed impossible in the natural, but we serve a God who is super natural. The vision that He gives us supersedes the natural world.
My company’s vision is to become a trusted resource and support for faith-based women entrepreneurs and business owners who want to increase their impact, influence, and income. I believe in the ripple effect…..if a woman is able to accomplish her vision then you will see it in every part of her life including her family, community, country, and worldwide.
What do you want your product or service to accomplish to make the world a better place? (Drop your vision statement and/or your comments and thoughts in the comment section)
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.
Your business purpose is the specific business intent for which your company has been founded. Your business purpose statement states your business purpose in one or two sentences.
Clarity offers what you do in your business and why your company does what it does. Focus helps to guide your decisions in business as to what falls under your business purpose. Your business purpose gives your business and actions meaning.
Here is a quick exercise to help you form your business purpose statement:
My business was founded to ___________________________________.
Complete that statement in one or two sentences and you will be on your way to establishing your business purpose.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.