Blog Archives - Page 14 of 16 - Nadine MullingsNadine Mullings

March

16 2016

Get More Traffic to Your Blog By Using These Tools

When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog. In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic. If you missed that post, be sure to check it out.

In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:

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Posted by Nadine Mullings | Comments Off | in Blog, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

March

08 2016

Need more readers for your blog? Get this easy and affordable Tool!

In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort. So how do you stay organized and consistent? The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time. The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

March

01 2016

5 Ways My Faith Plays a Role in Building My Business

In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name. If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand. An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business. Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

February

23 2016

How often should you blog to get more business? (Part 4)

Blogging for business can be an effective long-term marketing strategy. When used correctly, it can bring consistent leads, prospects, and clients to your business. Over the last couple of blog posts, I explored the why, what, and how of blogging for business.

First we looked at why you should blog for business with the blog post ,5 Awesome Reasons Why Coaches Should Have a Blog (Part 1), then we looked at what exactly a blog is and what type of content you can place on your blog with the post, 4 Types of Awesome Blog Content That Can Grow Your Business (Part 2), then we looked at how to use your blog to grow your business with the blog post, 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3), in the last post in this series, we will look at when you should blog, specifically how often should you blog for business?

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

February

16 2016

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

February

09 2016

4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)

In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy. If you missed the post, be sure to go check it out.

In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

January

26 2016

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)

As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field. One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.

Did you know blogging can play a major role in building your authority and expert status online? A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.

If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing for Coaches, Marketing for Consultants

September

22 2015

How Often Should You Post on Your Business Blog

One of the questions I get when its comes to blogging for business is how often should I post on my business blog?

[Tweet “How often should I post on my business blog? #MarketingEssentials #Blogging”]

Some people would say it’s important to blog every day, or it’s important to blog at least three times a week. This may be a good strategy for a professional blogger, but your business is not blogging, you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.

I feel the answer to that question differs for each business. If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.

Depending on the decision that you come up with for your business, this will determine how often you should blog. However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.

New content on your blog is important for various reasons:

It keeps your blog from getting stale– Nobody wants to visit a blog and the last post was from 3 months ago, so to make sure that your content stays fresh it would be important to post at least every two weeks.
You rank higher in the search engines when you have newer content. Search engines like to provide browsers with more recent information, so the more updated your blog is, and the newer the content on your blog, the more likely you are to rank higher in the search engines.
Promoting your new content helps to bring consistent traffic to your website. Having a business blog and promoting your blog posts is a great way to get traffic to your website. The more you post the more traffic you will get.
When done correctly, your new content can also help to create new leads for your company, so the more content you put out, the more leads you can expect to get for your company.

However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.

[Tweet “In addition to creating new content for your blog, you should also plan to promote the older content on your blog. #MarketingEssentials #Blogging”]

For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc.

So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.

Do you have a business blog? If so, how often do you post on your business blog?

Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

September

15 2015

How to Stay Consistent With Your Business Blog

One of the hardest things about blogging is staying consistent. Many coaches, consultants, and independent business owners, start blogs but don’t stay consistent with their blogging effort. A great way to stay on task and remain consistent with blogging is by creating an editorial calendar. When you plan out what you will be blogging about in advance, and when you schedule your blogging activity, it becomes part of your routine.

In this post we will explore some editorial calendar options for your blog:

A wall calendar. Although it may seem old-fashioned, a paper calendar is a good way to stay organized and on task without having to use any technology and it works as well as technology. You can use a 12-month calendar to map out your entire year of blogging activity. For each month select the topic you will focus on for the month, then schedule out when you want to publish your posts. This advance planning will really help you to stay on task with your blog. I use an At A Glance Wall Calendar to keep me organized, and since it is posted on the wall, I am always aware of when my blog posts are due, and what I need to be working on.
Your device calendar– Almost all the devices (iPad, Smart Phone, etc.) have a calendar option within the device that you can use as an editorial calendar. The great thing about the calendar on your device is that your device is typically always with you, so even if you’re not in the office and don’t have access to your wall calendar, you can always know what you’re working on and what needs to be done by checking the calendar on your device. I use my iPad calendar to stay on track with when items need to be produced and published on my blog.
An online calendar– Another great option for an editorial calendar is an online calendar. The great thing about an online calendar is if you have a team or someone who helps you with your blog, having an online calendar makes it easier for everyone to stay on the same page and know what needs to be worked on. Many people like to use a Google Calendar for their online calendar and if you use Gmail you can check your calendar and your email right in one place, making it very convenient to stay on task. The Google Calendar allows you to color code different types of activity, so you can color code the dates a draft is due, then put a different color for the day that a blog post is published, etc.
An online editorial calendar– An editorial calendar is designed specifically for the task at hand, keeping your blog organized. There are tons of online editorial calendar software, but I choose to use Coschedule. If you use WordPress for your blog, Coschedule integrates directly with WordPress, so you can plan and post right in one place. You can also directly post to social media from Coschedule, so you can plan, post, and promote your blog from one tool.

These are just a few options of how to stay consistent with your blog by creating an editorial calendar. Are you using an editorial calendar for your blog? If so, what calendar tool do you find the most useful?

Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

September

08 2015

7 Essential Elements for a Highly Successful Business Blog

There are 1001 ways that you can market your business, but if you are a coach or consultant, blogging should be an essential part of your marketing mix. However, it’s not that easy to run a successful business blog. The blogsphere is very crowded with lots of blogs covering the same topic that you will be covering, so how do you stand out and create a successful business blog?

Here are 7 Essential Elements for a Highly Successful Business Blog:

[Tweet “7 Essential Elements for a Highly Successful Business Blog. #MarketingEssentials #Blogging”]

Show your personality– A blog, even a business blog, should have a personality that reflects the style and tone of the business. If you have a fun business, that should be reflected on your blog. If you have a serious business, then that should be reflected on your blog. What makes a blog stand out is how the personality of the business shines on the blog, so make sure that your blog is reflecting the true personality of your business.
Know your target audience– The most successful business blogs resonate with their target audience because they know their audiences needs, wants, struggles, and creates blog posts around those issues. In order for your business blog to be successful be sure that you are addressing the needs, wants, and struggles of your specific target audience.
Create amazing content– With so much information available on the Internet, it is important that the content you create and share with your audience resonates with them. It is important to create content that will inspire, motivate, inform, and/or educate. People love to learn, and when they know that your content can teach them what they need to know, you will create a successful business blog.
Have a strong call to action– Providing amazing content that resonates with your target audience is important, but in order for you to get business, you also have to have a strong call to action. You want to not only inform your audience, but encourage them to take the next step with you. The next step could be joining your email list. Having a strong lead magnet to encourage individuals to join your email list at the end of your blog post would be important, or if you are selling a program, product, or event, having a link to the sales page to encourage sales would be important. Whatever your call to action, it is important that you have one at the end of each blog post.
Promote your blog– In order to get traffic to your blog, you have to promote it! It’s not one of those things where once you write it they will come. Nope! Just like anything else you have to promote, promote, promote. That should include promoting the post to your email list and on social media. You have to get the word out about your blog post in order for people to read it and engage with it.
Be consistent- In order to have a successful business blog, you have to blog consistently. Whatever that looks like for your business. Whether it is monthly, bi-weekly, weekly, be consistent in how often you blog. Being consistent shows that your company is professional and reliable.
Remarket your blog– Promoting your blog should not be limited to when you first publish a new blog post, but you should remarket your blog posts. Select some of your most popular blog posts and promote it again on email and social media. This one exercise of remarketing your blog post can increase your traffic by leaps and bounds.

Are you blogging for business? If so, what essential elements do you feel makes a business blog successful, leave your comments below.

Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing for Coaches, Marketing for Consultants, Small Business