In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy. If you missed the post, be sure to go check it out.
In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.
As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field. One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.
Did you know blogging can play a major role in building your authority and expert status online? A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.
If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.
At the start of every new year there is a feeling of change in the air, many people decide they want to do better, or be better in the new year, so they make new year’s resolutions or set new goals.
In a way, it’s almost like a new beginning, or a new chapter, for some reason, the change from one year to the next allows us to feel ready to do something different.
You may have taken time out at the end of last year or the beginning of this year to look back and reflect on the prior year, and also look forward and envision what you would like to happen in your business for the new year.
I took the time at the end of last year to reflect on my brand, NadineMullings.com, and to envision how I wanted to grow my business in 2016, and I decided that I wanted to do a brand refresh this year.
The brand refresh includes four changes. The first two changes are visual brand changes, while the last two are more vision changes.
All brands need to refresh their logo ever so often, so with that said, I have updated the look and feel of my logo to reflect more of my current style.
It’s also important to update your images. I realized that many of the pics on my website were taken over 3 years ago, so it’s time to update the look and feel of my website by also updating the images. Hope you like the new pics!
The goal of “Marketing Essentials by Nadine Mullings” has been to provide independent business owners with Marketing tips, tools and techniques, specifically using four core areas of marketing: blogging, email marketing, social media and text message marketing.The goal has not changed, but my focus is now specifically on women who are coaches or consultants: health coaches, business coaches, life coaches, executive coaches, business consultants, beauty consultants, etc. who are looking to not only transform their clients, but to make a larger impact, influence, and income.
As a personal brand, it’s important to reflect yourself in your business, and I feel I haven’t been doing such a good job with making my personal brand “personal”, so I have updated the name from “Marketing Essentials by Nadine Mullings” to simply “Nadine Mullings“. With this name change comes my willingness to show more sides of me as a woman of faith, business owner, and entrepreneur.
I hope you will enjoy the brand new NadineMullings.com and will join me on the journey to help coaches and consultants make a bigger impact, income, and influence in the world!
In what ways have you made updates to your brand? Or are you planning to make any brand changes this year? Be sure to share your comments below:
Also, be sure to sign-up for free updates via email which gives you more insight and inspiration to stay motivated, move your business forward, and make the difference you were born to make. Receive updates right in your inbox!
Text Marketing can be a powerful marketing tool when done correctly. The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.
In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:
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Are you using text marketing in your marketing mix? If so, what do you think makes your text message marketing successful? Be sure to comment below.
Are you considering using text message marketing in your marketing mix? If so, check out the top three text marketing tools that I recently researched.
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All three options do not require contracts or set-up fees, the systems are super easy to use and they offer the following standard features:
Now here is how they differ:
SlickText offers the following additional features:
SimpleTexting offers the following additional features:
EzTexting offers the following additional features:
Are you using a Text Marketing Service? If so, which Text Marketing Service do you prefer and why? Be sure to post your comment below:
As a business owner, coach, or consultant, you may not be taking advantage of one of the best marketing platforms out there, Text Message Marketing. Many people avoid text message marketing because they are unsure how to use it, how to not be intrusive, and how to get results. However, it’s not as complicated as people make it out to be.
The secret to successful text message marketing is really four-fold:
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If you follow all four steps, then you will have the secret to successfully using text message marketing in your business. Are you using text message marketing in your business? If so, what have you found makes your text message marketing successful? Be sure to leave a comment below.
Social media is a great way to amplify your message and reach your target audience, but a lot of independent business owners, coaches, and consultants struggle to stay consistent with their social media marketing effort, so how can you stay consistent on social media?
This blog post outlines several ways to stay consistent with your social media marketing effort:
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The 1st step to being consistent with anything, is to be committed. You have to be committed to using social media marketing as a marketing activity for your business. If you’re not committed, you will never be consistent!
[Tweet ” If you’re not committed, you will never be consistent!”]
A great way to stay consistent with your social media marketing is to have a social media marketing plan. Your social media plan helps you to decide what you will be posting on social media, when you will be posting, etc. Without a plan to follow, it will be easy to stop and not be consistent. Not sure what to include in your social media marketing plan? Check out this post that outlines what to include in your social media plan, The Secret to Successful Social Media Marketing
With so many different types of social media platforms out there, it can easily become overwhelming to keep up with staying consistent on tons of different platforms, so limiting your social media networks will enable you to stay consistent. Not sure what social network is right for you? Check out this post What’s The Best Social Media Platform For Your Business?
Although it is important to show up on social media “live”, scheduling some of your social media activity can help you to stay consistent with your social media marketing activity. There are tons of tools you can use to schedule your social media. To learn how to pick the right social media management tool for you, check out How to Pick a Social Media Management Tool
When you make it a habit to check the results of your social media marketing, this will help you to make adjustment to your social media and will help you to stay consistent with your effort, so no matter what social media platform you may be using, if they offer some insights on your results, be sure to check your analytics.
These are just 5 ways to stay consistent with your social media marketing effort. What other ways have you used to stay consistent on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
When it comes to social media, many independent business owners, coaches, and consultants jump in head first without putting together a solid social media marketing plan.
A social media marketing plan can help you stay organized on social media and get you results. However, some people confuse success on social media with a large following, but it’s not a large following that determines your success on social media, it’s how engaged your followers are to your brand, your message, your products and services.
This blog post discusses 6 Surefire Ways to Succeed on Social Media Without a Large Following.
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These are just 6 ways to succeed on social media without a large audience. What other ways have you used to succeed on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
Social Media has become a part of every day life for most people. From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends, social media and checking in to a social network has become a way of life.
Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks.
However, getting results from your social media marketing can be difficult. Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement.
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These are just five types of content you can post to get more engagement on social media. What other types of content have you posted that creates engagement on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
Email Marketing can be a great marketing strategy to grow your business, and is one of the main online marketing strategies that I promote. In fact, in my last post I talked about the ONE thing you can do to get awesome email marketing results.
However, your email marketing will never work unless your email marketing efforts are consistent, and this is an area that a lot of independent business owners, coaches and consultants struggle with staying consistent with their email marketing.
In this post, I will be sharing two key ways you can stay consistent with your email marketing.
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Whether you choose Time-based Autoresponders or Action-based Autoresponders, or a combination of the two, Autoresponders are a great way to stay consistent with your email marketing.
2. Publish a Company Enewsletter/Ezine– Autoresponders are great because they run in the background. However, most of the time the Autoresponder series ends, so you don’t want to rely just on the Autoresponders, you want to make sure that you are also sending out consistent and timely information to your lists, so having consistent frequent emails in the form of a newsletter is a great way to stay consistent with your email marketing.You will have to decide how often you would like to publish your newsletter (i.e. daily, weekly, bi-weekly, monthly, etc.). Once you decide how often you will be publishing a company newsletter it is important to stick to that schedule. Since the beginning of this year, I have decided to publish my company newsletter the 2nd Wednesday of every month, and I have consistently published it that day every month this year (no exception). Sticking to a schedule helps keep you accountable to when your information needs to go out, it shows your audience that you are professional, and it helps to keep your company top of mind.
These are just two main ways that you can be consistent with your email marketing. What other ways have you been consistent with your email marketing? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.