Nadine Mullings, Author at Nadine Mullings - Page 36 of 45Nadine Mullings

March

01 2016

5 Ways My Faith Plays a Role in Building My Business

In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name. If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand. An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business. Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

Continue Reading →

Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

February

23 2016

How often should you blog to get more business? (Part 4)

Blogging for business can be an effective long-term marketing strategy. When used correctly, it can bring consistent leads, prospects, and clients to your business. Over the last couple of blog posts, I explored the why, what, and how of blogging for business.

First we looked at why you should blog for business with the blog post ,5 Awesome Reasons Why Coaches Should Have a Blog (Part 1), then we looked at what exactly a blog is and what type of content you can place on your blog with the post, 4 Types of Awesome Blog Content That Can Grow Your Business (Part 2), then we looked at how to use your blog to grow your business with the blog post, 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3), in the last post in this series, we will look at when you should blog, specifically how often should you blog for business?

Continue Reading →

Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

February

16 2016

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

Continue Reading →

Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

February

09 2016

4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)

In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy. If you missed the post, be sure to go check it out.

In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.

Continue Reading →

Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

January

26 2016

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)

As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field. One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.

Did you know blogging can play a major role in building your authority and expert status online? A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.

If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.

Continue Reading →

Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing for Coaches, Marketing for Consultants

January

19 2016

“Brand” New Year!

At the start of every new year there is a feeling of change in the air, many people decide they want to do better, or be better in the new year, so they make new year’s resolutions or set new goals.

In a way, it’s almost like a new beginning, or a new chapter, for some reason, the change from one year to the next allows us to feel ready to do something different.

You may have taken time out at the end of last year or the beginning of this year to look back and reflect on the prior year, and also look forward and envision what you would like to happen in your business for the new year.

I took the time at the end of last year to reflect on my brand, NadineMullings.com, and to envision how I wanted to grow my business in 2016, and I decided that I wanted to do a brand refresh this year.

The brand refresh includes four changes. The first two changes are visual brand changes, while the last two are more vision changes.

New Logo

All brands need to refresh their logo ever so often, so with that said, I have updated the look and feel of my logo to reflect more of my current style.
New Images

It’s also important to update your images. I realized that many of the pics on my website were taken over 3 years ago, so it’s time to update the look and feel of my website by also updating the images. Hope you like the new pics!
New Vision

The goal of “Marketing Essentials by Nadine Mullings” has been to provide independent business owners with Marketing tips, tools and techniques, specifically using four core areas of marketing: blogging, email marketing, social media and text message marketing.The goal has not changed, but my focus is now specifically on women who are coaches or consultants: health coaches, business coaches, life coaches, executive coaches, business consultants, beauty consultants, etc. who are looking to not only transform their clients, but to make a larger impact, influence, and income.
New Name

As a personal brand, it’s important to reflect yourself in your business, and I feel I haven’t been doing such a good job with making my personal brand “personal”, so I have updated the name from “Marketing Essentials by Nadine Mullings” to simply “Nadine Mullings“. With this name change comes my willingness to show more sides of me as a woman of faith, business owner, and entrepreneur.

I hope you will enjoy the brand new NadineMullings.com and will join me on the journey to help coaches and consultants make a bigger impact, income, and influence in the world!

In what ways have you made updates to your brand? Or are you planning to make any brand changes this year? Be sure to share your comments below:

Also, be sure to sign-up for free updates via email which gives you more insight and inspiration to stay motivated, move your business forward, and make the difference you were born to make. Receive updates right in your inbox!

Posted by Nadine Mullings | Comments Off | in Marketing, Marketing for Coaches, Marketing for Consultants

December

22 2015

The 3 C’s of Successful Text Message Marketing

Text Marketing can be a powerful marketing tool when done correctly. The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

[Tweet “The 3 C’s of Successful Text Message Marketing. #TextMarketing #SMS #MMS #MarketingEssentials”]

Convenience
One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone. Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
Communication
Communicating via text message can be an easy way to quickly reach your audience. Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects.
Content
Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc. As long as you content is valuable, your audience will want to receive text messages from you.
Bonus C- Cost
Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix? If so, what do you think makes your text message marketing successful? Be sure to comment below.

Posted by Nadine Mullings | Comments Off | in Business, Business Development, Marketing, Text Marketing, Uncategorized

December

16 2015

Top 3 Super Simple and Easy Text Marketing Services

Are you considering using text message marketing in your marketing mix? If so, check out the top three text marketing tools that I recently researched.

[Tweet “top three text marketing tools that are super simple and easy! #Marketing Essentials #TextMarketing”]

All three options do not require contracts or set-up fees, the systems are super easy to use and they offer the following standard features:

Group Texting– Allows you to send a text to a large list of individuals at one time
Keyword and Shortcode– Each company offers you a Keyword- a word people can use to text your company ( i.e. “Text”), and a shortcode- a 5-6 digit number that your customers or prospects can text your keyword to (i.e. 515155)
Scheduling Ability– Ability to schedule a specific day and time for your text message to be sent
Auto Replies– Automatic messages that can be setup to respond to incoming text requests
Multimedia Message Service (MMS)– The ability to send pics, video, or audio via text
Inbox/One-on-One Conversations– An inbox that also allows you to respond to individual text received by clients or customers
Drip Campaigns/Autoresponders– the ability to schedule a series of text messages in advance and automatically send to your customers and clients over a period of time.
Upload a Permission-based list- the ability to upload into the system a list of mobile phone numbers of individuals who have opted in to receive text messages.
Text-to-Join/Text-to-Win– the ability for people to join your mobile list by texting your keyword to a shortcode.
Reports- The ability to track and see the analytics of your text messages
Social Media Integration– Ability to send text messages and post messages to Facebook.
Website Sign-up Widget– Allowing your prospects to sign-up for your mobile list via your website
Link shortening– allows you the ability to shorten any of your links within your text message.

Now here is how they differ:

SlickText

SlickText offers the following additional features:

Email address collection– If you want to also build your email list and collect email addresses, SlickText offers an email capture feature.
Double opt-in– If you want a double opt-in requiring individuals to confirm that they are opting in to your mobile list, SlickText offers a double opt-in feature.
Unique Coupon Codes– If you offer coupons, and you want the ability to track each coupon individually, SlickText offers unique coupon codes.
Dynamic Expiration Date on Coupons– If you would like to automatically add an expiration date to your text coupon, SlickText allows you to dynamically add expiration dates to your coupons.
Send your texts directly from your phone, no need to send from your desktop
Create flyers to promote your text message campaign
Create QR Codes to help promote joining your mobile list
Link Tracking– the ability to track the links people click on in your text message
Free Rollover Text for paid accounts
List Segmentation- segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
Email Marketing Integration with MailChimp and Constant Contact

SlickText Price- A forever FREE option is available, then prices start as low as $29/month

SimpleTexting

SimpleTexting offers the following additional features:

Schedule automatic appointment reminders
Text-to-vote– Poll your audience with the text to vote ability
Schedule messages on Twitter
Link Tracking– the ability to track the links people click on in your text message

SimpleTexting PRICE– FREE 14-Day Trial, then prices start as low as $45/month

EzTexting

EzTexting offers the following additional features:

List Segmentation- segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
Recurring Messages- allow you to compose a text message that will be sent out on a regular basis – daily, weekly or monthly, with all sorts of scheduling options.
Personalization- First and last name fields can be automatically merged into your mass text messages for a personal touch.
Message Templates- Allows you to save your favorite text messages for future use.
Voice Broadcast- you can send out thousands of calls within minutes.
Text-to-vote– Poll your audience with the text to vote ability
Schedule messages on Twitter
Email Marketing Integration with MailChimp, Constant Contact, and AWeber
Send your texts directly from your phone, no need to send from your desktop
Create QR Codes to help promote joining your mobile list

PRICE- FREE Option available, then prices start as low as $49/month

Are you using a Text Marketing Service? If so, which Text Marketing Service do you prefer and why? Be sure to post your comment below:

Posted by Nadine Mullings | Comments Off | in Business, Marketing, Text Marketing

December

08 2015

The Secret to Successful Text Message Marketing

As a business owner, coach, or consultant, you may not be taking advantage of one of the best marketing platforms out there, Text Message Marketing. Many people avoid text message marketing because they are unsure how to use it, how to not be intrusive, and how to get results. However, it’s not as complicated as people make it out to be.

The secret to successful text message marketing is really four-fold:

[Tweet “The secret to successful text message marketing is… #MarketingEssentials #TextMessageMarketing”]

Build an engaged audience of people who are interested in hearing from you via text message. This is the first step and the most important step. You have to build a permission-based list of individuals who have agreed to receive text messages from you. Without a permission-based list you will not be able to succeed with Text Message Marketing. Similar to email marketing, your list is going to be the core of your success. For tips on how to build your Text Message Marketing list, be sure to check out the post How to Build a Powerful Text Message Marketing List
Once you build an awesome permission-based Text Message Marketing list, the next step is to provide valuable content. Discounts and promotions work really well with text message marketing. Offering some type of coupon or discount code for your product or service via text message has a high response rate because the majority of people will see your message, and those are interested in your promotion will usually take action. However, text message marketing is not limited to just coupons and promotions, they are also good for announcements, notifications, and reminders. For more ideas on how you can use text message marketing in your business, be sure to check out the post How to Use Text Message Marketing in Your Business
Be sure to consistently reach out to your audience via text message. You have to be very careful to make sure that you respect your access to someone’s text messages, and you don’t want to be an annoyance, so it is important to gauge how often you will be sending out text messages to your list. It even helps to establish frequency up front so people will be more comfortable opting in to receive information from you via text. Saying something like “We respect you and will only send you text messages two times a month”. Establishing it upfront and sticking with what you promised will help establish trust.
Lastly, it is important to always offer a way to opt out of receiving text messages from you. This is a requirement, and if you are using a text message marketing provider this option can automatically be added to your text messages. You want people to be able to easily opt out if they are no longer interested.

If you follow all four steps, then you will have the secret to successfully using text message marketing in your business. Are you using text message marketing in your business? If so, what have you found makes your text message marketing successful? Be sure to leave a comment below.

Posted by Nadine Mullings | Comments Off | in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing

November

17 2015

How to be Consistent with Your Social Media Marketing

Social media is a great way to amplify your message and reach your target audience, but a lot of independent business owners, coaches, and consultants struggle to stay consistent with their social media marketing effort, so how can you stay consistent on social media?

This blog post outlines several ways to stay consistent with your social media marketing effort:

[Tweet “5 ways to stay consistent with your social media marketing effort. #MarketingEssentials #SocialMedia”]

Be Committed

The 1st step to being consistent with anything, is to be committed. You have to be committed to using social media marketing as a marketing activity for your business. If you’re not committed, you will never be consistent!
[Tweet ” If you’re not committed, you will never be consistent!”]
Create a Plan

A great way to stay consistent with your social media marketing is to have a social media marketing plan. Your social media plan helps you to decide what you will be posting on social media, when you will be posting, etc. Without a plan to follow, it will be easy to stop and not be consistent. Not sure what to include in your social media marketing plan? Check out this post that outlines what to include in your social media plan, The Secret to Successful Social Media Marketing
Limit Your Social Media Platforms

With so many different types of social media platforms out there, it can easily become overwhelming to keep up with staying consistent on tons of different platforms, so limiting your social media networks will enable you to stay consistent. Not sure what social network is right for you? Check out this post What’s The Best Social Media Platform For Your Business?
Schedule Your Activity

Although it is important to show up on social media “live”, scheduling some of your social media activity can help you to stay consistent with your social media marketing activity. There are tons of tools you can use to schedule your social media. To learn how to pick the right social media management tool for you, check out How to Pick a Social Media Management Tool
Check Your Analytics

When you make it a habit to check the results of your social media marketing, this will help you to make adjustment to your social media and will help you to stay consistent with your effort, so no matter what social media platform you may be using, if they offer some insights on your results, be sure to check your analytics.

These are just 5 ways to stay consistent with your social media marketing effort. What other ways have you used to stay consistent on social media? Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

Save

Posted by Nadine Mullings | Comments Off | in Social Media

Author Archives Nadine Mullings

New Logo

New Images

New Vision

New Name

SlickText Price- A forever FREE option is available, then prices start as low as $29/month

SimpleTexting PRICE– FREE 14-Day Trial, then prices start as low as $45/month

PRICE- FREE Option available, then prices start as low as $49/month

Be Committed

Create a Plan

Limit Your Social Media Platforms

Schedule Your Activity

Check Your Analytics