Author Archives Nadine Mullings

September
20 2016

How LinkedIn ProFinder Can Help You Grow Your Business

How LinkedIn Profinder can Help You Grow Your Business

As a coach, consultant or business owner, social media can be a great tool to use to grow your business, but with so many social media platforms out there, it can be hard to decide which platform is right for your business.

If you are building a professional brand and your target audience is professionals, business owners, management level executives, then you don’t want to ignore LinkedIn.

LinkedIn is the world’s largest professional network and currently has over 400 million members, and it can be a powerful social media platform to grow your business if you know how to use it correctly.  The platform allows you to:

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Posted by Nadine Mullings  |  Comments Off on How LinkedIn ProFinder Can Help You Grow Your Business  |  in Social Media
September
13 2016

How Marketing Automation Can Hurt Your Business

How Marketing Automation Can Hurt Your BusinessMarketing Automation when done correctly can be AWESOME for your business.  However, when done incorrectly, it can HURT your business.   So what is marketing automation and how can it HURT or HELP your business?

[Tweet “Marketing Automation when done correctly can be AWESOME for your business. #MarketingAutomation”]

Well, let’s start of by defining Marketing Automation (in my own way).  According to dictionary.com, Marketing is “the total of activities involved in the transfer of goods from the seller to the buyer, including advertising, shipping, storing, and selling” and Automation is defined as “the technique of controlling a process by highly automatic means, and reducing human intervention to a minimum.”

So my definition of Marketing Automation is “the technology used to control the activities involved in the sale of products or services to a consumer by automatic means, with minimum human intervention”

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Posted by Nadine Mullings  |  Comments Off on How Marketing Automation Can Hurt Your Business  |  in Marketing
September
06 2016

The Top 3 Powerful Online Appointment Scheduling Tools

The Top 3 Powerful Online Appointment Scheduling Tools

The right tools can be very helpful in making your business more efficient and effective.  In my series Essential Marketing Tools, I discussed an easy and affordable tool to get more traffic to your blog and the world’s easiest email marketing system. 

A new tool that I have started using this year that has helped me to be more productive and has saved me time is an online scheduling tool that syncs to my calendar.  An online scheduling tool saves you the hassle of the back and forth when it comes to scheduling appointments, meetings, conference calls, demos, etc.

However, before I decided on the tool I am using now, I did a lot of research and noticed that 3 online scheduling tools kept coming up, Acuity, ScheduleOnce and Calendly,  so in this post, I compare the three most popular online scheduling tools, and share with you the reason why I selected ScheduleOnce.

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Posted by Nadine Mullings  |  2 Comments  |  in Business
August
15 2016

This ONE Marketing Strategy can GROW your business by leaps and bounds

This ONE Marketing Strategy can GROW your business by leaps and bounds

As a business owner, coach or consultant, you probably know the importance of MARKETING your business in order to GROW your business.  However, there are 1,001 ways to market your business, so how do you know what will work BEST for your business without wasting a lot of time and money? 

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Posted by Nadine Mullings  |  Comments Off on This ONE Marketing Strategy can GROW your business by leaps and bounds  |  in Business, Business Events
July
27 2016

The 3 C’s of Amazing Social Media Marketing Success

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Social media has become a major part of many people’s lives.  In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large. 

In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks.  With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.

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Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Amazing Social Media Marketing Success  |  in Social Media
July
20 2016

The Two Keys to Social Media Marketing Success

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Before you start any venture, it is important to put a plan in place in order to outline where you are, where you would like to go, and what activities will be necessary in order for you to achieve your goals. 

However, when it comes to social media, many business owners, coaches, and consultants jump in head first, and neglect to put a social media marketing plan together, and then they get overwhelmed and lost in the noisy social media world.  Having a plan helps you to stay focused and consistent with your social media marketing effort so you can eventually see results from your effort.

In this blog post, I reveal the two keys to Social Media Marketing Success, and you can also download the checklist 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! Be sure to download the list so you can start to put these things into action. 

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Posted by Nadine Mullings  |  Comments Off on The Two Keys to Social Media Marketing Success  |  in Social Media
July
13 2016

5 Lessons I Learned While on Vacation in Greece

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I believe in the importance of balancing your life.  I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.

I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.

Because of this belief, I routinely take vacations and time off from work (professional life).  I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off.  This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.

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Posted by Nadine Mullings  |  2 Comments  |  in Uncategorized
June
23 2016

3 Reasons You Should Use The World’s Easiest Email Marketing System

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Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants