Email Marketing can be a great marketing strategy to grow your business, and is one of the main online marketing strategies that I promote. In fact, in my last post I talked about the ONE thing you can do to get awesome email marketing results.
However, your email marketing will never work unless your email marketing efforts are consistent, and this is an area that a lot of independent business owners, coaches and consultants struggle with staying consistent with their email marketing.
In this post, I will be sharing two key ways you can stay consistent with your email marketing.
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- Create Autoresponders– An Autoresponder is a series of emails that are automatically sent over a period of time. Autoresponders are great because they help you to automate your email marketing. The hardest part is mapping out the flow of the email sequence, then creating the initial emails, but once they are created, they will pretty much run on autopilot, so this will help you to stay consistent with your email marketing. There are two types of Autoresponders- Time-based Autoresponders and Action-based Autoresponders:
- Time-based Autoresponders– Are a series of emails sent out over a period of time. A time-based autoresponder series could look like this, someone signs up for an ebook, webinar, checklist, email list, etc. The person receives an email immediately, then in 3 days, then 7 days, then 10 days, then 20 days etc. A series of relevant emails are sent over a period of time, hence the name “time-based autoresponders”.
- Action-based Autoresponders– Are a series of emails sent based on actions taken by the subscriber. An action-based autoresponder series could look like this, person subscribes, downloads, or requests an ebook, webinar, checklist, etc. Person opens email and clicks link. The action of clicking the link prompts the next email in the series, the person opens the next email, this prompts another email, etc. This autoresponder is based on the actions the individual is taking, hence the name “action-based autoresponder”
Whether you choose Time-based Autoresponders or Action-based Autoresponders, or a combination of the two, Autoresponders are a great way to stay consistent with your email marketing.
2. Publish a Company Enewsletter/Ezine– Autoresponders are great because they run in the background. However, most of the time the Autoresponder series ends, so you don’t want to rely just on the Autoresponders, you want to make sure that you are also sending out consistent and timely information to your lists, so having consistent frequent emails in the form of a newsletter is a great way to stay consistent with your email marketing.You will have to decide how often you would like to publish your newsletter (i.e. daily, weekly, bi-weekly, monthly, etc.). Once you decide how often you will be publishing a company newsletter it is important to stick to that schedule. Since the beginning of this year, I have decided to publish my company newsletter the 2nd Wednesday of every month, and I have consistently published it that day every month this year (no exception). Sticking to a schedule helps keep you accountable to when your information needs to go out, it shows your audience that you are professional, and it helps to keep your company top of mind.
These are just two main ways that you can be consistent with your email marketing. What other ways have you been consistent with your email marketing? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.