As an entrepreneur, business owner, coach, or consultant, if you are using social media as a part of your marketing strategy, you probably know how difficult it is to generate engagement from your social media posts.
However, high engagement is possible with the right content. In this blog post I share 5 Types of Content that Generate Engagement on Social Media.
If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.
Those four core strategies are blogging, email marketing, social media marketing, and text message marketing. All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.
One of the most overlooked of the four strategies is text message marketing. This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.
Whenever I post about text message marketing I get the most questions, responses, inquiries. So why are people so interested in text message marketing, and so few people are using it?
In this blog post I will look into whether text message marketing is right for your business. Here are 4 things to consider to figure out if text message marketing is right for your business.
No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!
November is a great time to get an early start on your Marketing Plan for the next year. Putting together a Simple Marketing Plan can ensure for a more successful year. Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.
I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic. In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™. The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:
Social media has become a major part of many people’s lives. In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large.
In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks. With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.
Social media is a great way to amplify your message and reach your target audience, but a lot of independent business owners, coaches, and consultants struggle to stay consistent with their social media marketing effort, so how can you stay consistent on social media?
This blog post outlines several ways to stay consistent with your social media marketing effort:
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The 1st step to being consistent with anything, is to be committed. You have to be committed to using social media marketing as a marketing activity for your business. If you’re not committed, you will never be consistent!
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A great way to stay consistent with your social media marketing is to have a social media marketing plan. Your social media plan helps you to decide what you will be posting on social media, when you will be posting, etc. Without a plan to follow, it will be easy to stop and not be consistent. Not sure what to include in your social media marketing plan? Check out this post that outlines what to include in your social media plan, The Secret to Successful Social Media Marketing
With so many different types of social media platforms out there, it can easily become overwhelming to keep up with staying consistent on tons of different platforms, so limiting your social media networks will enable you to stay consistent. Not sure what social network is right for you? Check out this post What’s The Best Social Media Platform For Your Business?
Although it is important to show up on social media “live”, scheduling some of your social media activity can help you to stay consistent with your social media marketing activity. There are tons of tools you can use to schedule your social media. To learn how to pick the right social media management tool for you, check out How to Pick a Social Media Management Tool
When you make it a habit to check the results of your social media marketing, this will help you to make adjustment to your social media and will help you to stay consistent with your effort, so no matter what social media platform you may be using, if they offer some insights on your results, be sure to check your analytics.
These are just 5 ways to stay consistent with your social media marketing effort. What other ways have you used to stay consistent on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
When it comes to social media, many independent business owners, coaches, and consultants jump in head first without putting together a solid social media marketing plan.
A social media marketing plan can help you stay organized on social media and get you results. However, some people confuse success on social media with a large following, but it’s not a large following that determines your success on social media, it’s how engaged your followers are to your brand, your message, your products and services.
This blog post discusses 6 Surefire Ways to Succeed on Social Media Without a Large Following.
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These are just 6 ways to succeed on social media without a large audience. What other ways have you used to succeed on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
Social Media has become a part of every day life for most people. From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends, social media and checking in to a social network has become a way of life.
Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks.
However, getting results from your social media marketing can be difficult. Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement.
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These are just five types of content you can post to get more engagement on social media. What other types of content have you posted that creates engagement on social media? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .
As an independent business owner, coach or consultant, you know the importance of using social media in your business, but do you know what type of content to post to encourage engagement with your fans and followers?
In this blog post, I am going to review five steps to posting engaging content for your fans and followers that will also help to grow your business:
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Are you using social media marketing in your marketing mix? Are you posting engaging content for your fans and followers? Be sure to download the 21 Top Social Media Marketing Tips and start using social media effectively today!
Most business owners, coaches and consultants know that social media marketing has become an important part of a company’s marketing mix. However, it can be difficult to successfully market your business on social media with all the noise and clutter on the various social media networks, so how can you successfully market your business on social media?
In this blog post, I will reveal the secret to successful social media marketing for business owners, coaches and consultants.
The secret to successfully marketing your business on social media is…….. to know your audience and to have a social media marketing plan.
You have to think of social media as a tool that you can use to help serve your target audience by publishing amazing content that resonates with your audience, and less about promoting your business on the platform.
The first step to any successful social media marketing effort is to create a social media marketing plan. Your plan should include the following key elements:
Once you have created your social media marketing plan, then the secret is to consistently publish content that resonates with your target audience. The rule of thumb is to make sure that your content is 80% Entertaining/Conversational/Educational, and only 20% Promotional.
Entertaining post can be humorous posts that your audience can relate to. A great website for humorous posts is somecards.com. On this website you can find humorous cards that may resonate with your target audience and post it on social media. For example, now that spring has officially started, a humorous post would be something like the one listed below:
Humorous posts like this can spark engagement from your audience.
Conversational posts are a really great way to connect with your audience. Asking questions that your audience would be interested in answering can spark conversation and engagement for your post.
Filling in the blank statements are also a great was to initiate conversation with your audience. If the filling in the blank is interesting enough for your audience, they would be interested in filling in the sentence.
As a business owner, coach of consultant, you are very knowledgeable about your field so having Educational posts not only helps to educate your audience on your topic, but also helps to showcase your expertise. Publishing posts of your blog, and relevant articles, tips, tools and techniques on social media works really well. Statistics and Infographics that provide good useful information to your audience also work really well.
However, one of the reasons for being on social media is to get business, so you don’t want to neglect posting some promotional items on social media.
These items can include special deals and promotions you may have going on, but one of the best things you can do on social media is to promote joining your email list.
Although social media is a great tool to build relationships and make connections, it is important to have your social media work hand in hand with your email marketing so encouraging your social media followers to join your email list should be an important part of your social media marketing strategy.
Have you found success on social media? If so, what do you feel has been the secret to your success on social media?
Need help with your social media marketing? Be sure to get your copy of the Top 21 Social Media Marketing Tips
When it comes to Social Media Marketing, as a small business owner, coach or consultant, it can be confusing as to what social media platform you should be on. In this post, I will cover the two main things you need to consider when deciding on a social media platform for your business.
The first and one of the most important things you need to consider is your target market. In order to decide the appropriate social media platform that you should be on, you need to decide what social media platform your target market is on in large quantities.
Each platform attracts a different type of demographic and can also attract a different pyscographic, so it is important for you to truly know your target market including their demographics and pyschographics before selecting the right platform for your business.
A great resource to use to find out the demographics of the most popular social media platforms is the Demographics of Key Social Networking Platforms by Pew Research Center. This article explains in detail the demographics and usage of key social networking platforms.
The following chart from the article shows the percentage of online adults who use Facebook, LinkedIn, Pinterest, Instagram, and Twitter, from 2012-2014.
Although Facebook has the highest percentage of use by online adults, it may not be the best social network to be on to reach your specific target market.
For example, if you are targeting women between the ages of 40-50 who make over $50,000. Your chances of connecting to that target market is stronger on Pinterest than Facebook, so you may want to consider Pinterest as a part of your overall Social Media Marketing Plan.
However, there is something else that you must consider when deciding on the right social media platform for your business.
Some platforms showcase certain types of businesses better than others. For example, Pinterest and Instagram are visual platforms, therefore they lend themselves well to companies that have very visual products.
Companies in the home decor, wedding, fashion, beauty, or food industries can do well on Pinterest because than can visually inspire their followers with the pins they create for their products.
On the other hand, companies who are more service oriented and their products are less visual have to be more creative on Pinterest to attract their target audience because their products are less visual, so creating visuals such as picture quotes or infographics would be an option for service-based businesses on Pinterest.
If your business is very content and news driven, then a great platform would be Twitter. As a micro-blogging site, Twitter is really great for companies that have a lot of content, articles, blog posts, etc. It can help drive traffic back to that content on your website or blog.
Of course Twitter is also great for starting conversations with people in your industry or your clients and customers, so if content and conversations are good for your business, Twitter is a platform you should consider in your Social Media Marketing plan.
So when deciding the best social media platform for your business, be sure to pick a social media platform that your target audience is on in large quantities, and one that will help you to do a good job of showcasing your business.
What social media platforms are you? How did you decide what social media platforms are right for your business? Be sure to leave a comment below and let us know.
Also, be sure to download our checklist 21 Things You MUST Do in Order to Get Amazing Results from Your Social Media Marketing!