Marketing Archives - Page 10 of 17 - Nadine MullingsNadine Mullings

May

31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants

May

12 2016

3 Types of Email Marketing Campaigns to Increase Your Business

As a coach or consultant, communication is a key part of what you do in your business and is also one of the best ways to grow your business. Whether it’s offline communication methods like networking and speaking or online communication methods like email, social media, and blogging, communication is a key way of spreading the word about your business and what you do.

One of the best ways to communicate with your clients and prospects online is via email. Although people’s inboxes have become inundated with email, it is still one of the best ways to effectively communicate online with your database of clients and prospects.

There are many types of email marketing campaigns that you can include in your marketing effort, but here are three campaigns that I feel are most effective in reaching your audience.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Marketing, Marketing for Coaches, Marketing for Consultants

April

07 2016

Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging. One of the key pieces of your email marketing puzzle is your email list. If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan. Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants

March

16 2016

Get More Traffic to Your Blog By Using These Tools

When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog. In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic. If you missed that post, be sure to check it out.

In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:

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Posted by Nadine Mullings | Comments Off | in Blog, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

March

08 2016

Need more readers for your blog? Get this easy and affordable Tool!

In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort. So how do you stay organized and consistent? The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time. The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

March

01 2016

5 Ways My Faith Plays a Role in Building My Business

In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name. If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand. An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business. Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business

February

23 2016

How often should you blog to get more business? (Part 4)

Blogging for business can be an effective long-term marketing strategy. When used correctly, it can bring consistent leads, prospects, and clients to your business. Over the last couple of blog posts, I explored the why, what, and how of blogging for business.

First we looked at why you should blog for business with the blog post ,5 Awesome Reasons Why Coaches Should Have a Blog (Part 1), then we looked at what exactly a blog is and what type of content you can place on your blog with the post, 4 Types of Awesome Blog Content That Can Grow Your Business (Part 2), then we looked at how to use your blog to grow your business with the blog post, 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3), in the last post in this series, we will look at when you should blog, specifically how often should you blog for business?

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

February

16 2016

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

February

09 2016

4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)

In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy. If you missed the post, be sure to go check it out.

In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants