Author Archives Nadine Mullings

March
16 2016

Get More Traffic to Your Blog By Using These Tools

Get More Traffic to Your Blog By Using These Tools

When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog.  In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic.  If you missed that post, be sure to check it out.

In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:

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Posted by Nadine Mullings  |  Comments Off on Get More Traffic to Your Blog By Using These Tools  |  in Blog, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants
March
08 2016

Need more readers for your blog? Get this easy and affordable Tool!

Need more readers for your blog? Get this easy and affordable Tool!
In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort.  So how do you stay organized and consistent?  The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time.  The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings  |  Comments Off on Need more readers for your blog? Get this easy and affordable Tool!  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants
March
01 2016

5 Ways My Faith Plays a Role in Building My Business

5 Ways My Faith Plays a Role in Building My Business
In the beginning of this year, I announced that I had refreshed my brand, which included a new logo, pictures, vision, and name.  If you missed that blog post, be sure to check it out.

Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand.  An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.

We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business.  Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.

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Posted by Nadine Mullings  |  Comments Off on 5 Ways My Faith Plays a Role in Building My Business  |  in Blog, Business, Business Development, Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business
February
23 2016

How often should you blog to get more business? (Part 4)

How often should you blog to get more business?

Blogging for business can be an effective long-term marketing strategy.  When used  correctly, it can bring consistent leads, prospects, and clients to your business.  Over the last couple of blog posts, I explored the why, what, and how of blogging for business.

First we looked at why you should blog for business with the blog post ,5 Awesome Reasons Why Coaches Should Have a Blog (Part 1), then we looked at what exactly a blog is and what type of content you can place on your blog with the post,  4 Types of Awesome Blog Content That Can Grow Your Business (Part 2), then we looked at how to use your blog to grow your business with the blog post,  4 Smart Ways to Use Your Blog to Grow Your Business (Part 3), in the last post in this series, we will look at when you should blog, specifically how often should you blog for business?

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Posted by Nadine Mullings  |  Comments Off on How often should you blog to get more business? (Part 4)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants
February
16 2016

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

Feb- Blog Post 2
In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

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Posted by Nadine Mullings  |  Comments Off on 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized
February
09 2016

4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)

4 Types of Awesome Blog Content That Can Grow Your Business

In my last post, 5 Awesome Reasons Why Coaches Should Have a Blog, I talked about why you should use blogging as a core marketing strategy.  If you missed the post, be sure to go check it out.

In this blog post, the second post of the series of the what, how, why, and when of using blogging as a marketing strategy to grow your coaching business, we take a look at what blogging is exactly.

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Posted by Nadine Mullings  |  Comments Off on 4 Types of Awesome Blog Content That Can Grow Your Business (Part 2)  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants
January
26 2016

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)

5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field.  One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.

Did you know blogging can play a major role in building your authority and expert status online?  A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.

If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.

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Posted by Nadine Mullings  |  Comments Off on 5 Awesome Reasons Why Coaches Should Have a Blog (Part 1)  |  in Blog, Business, Marketing for Coaches, Marketing for Consultants
January
19 2016

“Brand” New Year!

New Year. New BrandAt the start of every new year there is a feeling of change in the air, many people decide they want to do better, or be better in the new year, so they make new year’s resolutions or set new goals.

In a way, it’s almost like a new beginning, or a new chapter, for some reason, the change from one year to the next allows us to feel ready to do something different.

You may have taken time out at the end of last year or the beginning of this year to look back and reflect on the prior year, and also look forward and envision what you would like to happen in your business for the new year.

I took the time at the end of last year to reflect on my brand, NadineMullings.com, and to envision how I wanted to grow my business in 2016, and I decided that I wanted to do a brand refresh this year. 

The brand refresh includes four changes.  The first two changes are visual brand changes, while the last two are more vision changes. 

  1. New Logo

    All brands need to refresh their logo ever so often, so with that said, I have updated the look and feel of my logo to reflect more of my current style.NM Logo

  2. New Images

    It’s also important to update your images.  I realized that many of the pics on my website were taken over 3 years ago, so it’s time to update the look and feel of my website by also updating the images.  Hope you like the new pics!New Pic Collage

  3. New Vision

    The goal of “Marketing Essentials by Nadine Mullings” has been to provide independent business owners with Marketing tips, tools and techniques, specifically using four core areas of marketing: blogging, email marketing, social media and text message marketing.The goal has not changed, but my focus is now specifically on women who are coaches or consultants:  health coaches, business coaches, life coaches, executive coaches, business consultants, beauty consultants, etc. who are looking to not only transform their clients, but to make a larger impact, influence, and income.

     

  4. New Name

    As a personal brand, it’s important to reflect yourself in your business, and I feel I haven’t been doing such a good job with making my personal brand “personal”, so I have updated the name from “Marketing Essentials by Nadine Mullings” to simply “Nadine Mullings“.  With this name change comes my willingness to show more sides of me as a woman of faith, business owner, and entrepreneur.

I hope you will enjoy the brand new NadineMullings.com and will join me on the journey to help coaches and consultants make a bigger impact, income, and influence in the world!

In what ways have you made updates to your brand?  Or are you planning to make any brand changes this year?  Be sure to share your comments below:

Also, be sure to sign-up for free updates via email which gives you more insight and inspiration to stay motivated, move your business forward, and make the difference you were born to make.  Receive updates right in your inbox!

 

Posted by Nadine Mullings  |  Comments Off on “Brand” New Year!  |  in Marketing, Marketing for Coaches, Marketing for Consultants
December
22 2015

The 3 C’s of Successful Text Message Marketing

The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

[Tweet “The 3 C’s of Successful Text Message Marketing. #TextMarketing #SMS #MMS #MarketingEssentials”]

  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized
December
16 2015

Top 3 Super Simple and Easy Text Marketing Services

Top 3 Super Simple and Easy Text Marketing Services
Are you considering using text message marketing in your marketing mix?  If so, check out the top three text marketing tools that I recently researched.

[Tweet “top three text marketing tools that are super simple and easy! #Marketing Essentials #TextMarketing”]

All three options do not require contracts or set-up fees, the systems are super easy to use and they offer the following standard features:

  • Group Texting–  Allows you to send a text to a large list of individuals at one time
  • Keyword and Shortcode–  Each company offers you a Keyword-  a word people can use to text your company ( i.e. “Text”), and a shortcode-  a 5-6 digit number that your customers or prospects can text your keyword to (i.e. 515155)
  • Scheduling Ability–  Ability to schedule a specific day and time for your text message to be sent
  • Auto Replies–  Automatic messages that can be setup to respond to incoming text requests
  • Multimedia Message Service (MMS)–  The ability to send pics, video, or audio via text
  • Inbox/One-on-One Conversations–  An inbox that also allows you to respond to individual text received by clients or customers
  • Drip Campaigns/Autoresponders–  the ability to schedule a series of text messages in advance and automatically send to your customers and clients over a period of time.
  • Upload a Permission-based list-  the ability to upload into the system a list of mobile phone numbers of individuals who have opted in to receive text messages.
  • Text-to-Join/Text-to-Win–  the ability for people to join your mobile list by texting your keyword to a shortcode.
  • Reports- The ability to track and see the analytics of your text messages
  • Social Media Integration–  Ability to send text messages and post messages to Facebook.
  • Website Sign-up Widget–  Allowing your prospects to sign-up for your mobile list via your website
  • Link shortening–  allows you the ability to shorten any of your links within your text message.

Now here is how they differ:

SlickText

SlickText offers the following additional features:

  • Email address collection–  If you want to also build your email list and collect email addresses, SlickText offers an email capture feature. 
  • Double opt-in–  If you want a double opt-in requiring individuals to confirm that they are opting in to your mobile list, SlickText offers a double opt-in feature.
  • Unique Coupon Codes–  If you offer coupons, and you want the ability to track each coupon individually, SlickText offers unique coupon codes.
  • Dynamic Expiration Date on Coupons–  If you would like to automatically add an expiration date to your text coupon, SlickText allows you to dynamically add expiration dates to your coupons.
  • Send your texts directly from your phone, no need to send from your desktop
  • Create flyers to promote your text message campaign
  • Create QR Codes to help promote joining your mobile list
  • Link Tracking–  the ability to track the links people click on in your text message
  • Free Rollover Text for paid accounts
  • List Segmentation-  segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups. 
  • Email Marketing Integration with MailChimp and Constant Contact

SlickText Price-  A forever FREE option is available, then prices start as low as $29/month

SimpleTexting

SimpleTexting offers the following additional features:

  • Schedule automatic appointment reminders
  • Text-to-vote–  Poll your audience with the text to vote ability
  • Schedule messages on Twitter
  • Link Tracking–  the ability to track the links people click on in your text message

SimpleTexting PRICE–  FREE 14-Day Trial, then prices start as low as $45/month

EzTexting

EzTexting offers the following additional features:

  • List Segmentation-  segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
  • Recurring Messages-  allow you to compose a text message that will be sent out on a regular basis – daily, weekly or monthly, with all sorts of scheduling options. 
  • Personalization-  First and last name fields can be automatically merged into your mass text messages for a personal touch.
  • Message Templates-  Allows you to save your favorite text messages for future use.
  • Voice Broadcast-  you can send out thousands of calls within minutes. 
  • Text-to-vote–  Poll your audience with the text to vote ability
  • Schedule messages on Twitter
  • Email Marketing Integration with MailChimp, Constant Contact, and AWeber
  • Send your texts directly from your phone, no need to send from your desktop
  • Create QR Codes to help promote joining your mobile list

PRICE-  FREE Option available, then prices start as low as $49/month

Are you using a Text Marketing Service?  If so, which Text Marketing Service do you prefer and why?  Be sure to post your comment below:

Posted by Nadine Mullings  |  Comments Off on Top 3 Super Simple and Easy Text Marketing Services  |  in Business, Marketing, Text Marketing