Nadine Mullings, Author at Nadine Mullings - Page 35 of 45Nadine Mullings

June

16 2016

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration. A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular. In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

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Posted by Nadine Mullings | Comments Off | in Email Marketing

June

09 2016

4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew

I officially started my business in January 2012, and my nephew was born a year later on January 31, 2013. As I watch my nephew grow up, I realized that the first few years of a child’s life is similar to the first few years of the growth of a business. In this blog post I will share the four stages of growing a business that I learned from my 3 yr old nephew.

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Posted by Nadine Mullings | Comments Off | in Business, Business Development, Small Business

May

31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants

May

12 2016

3 Types of Email Marketing Campaigns to Increase Your Business

As a coach or consultant, communication is a key part of what you do in your business and is also one of the best ways to grow your business. Whether it’s offline communication methods like networking and speaking or online communication methods like email, social media, and blogging, communication is a key way of spreading the word about your business and what you do.

One of the best ways to communicate with your clients and prospects online is via email. Although people’s inboxes have become inundated with email, it is still one of the best ways to effectively communicate online with your database of clients and prospects.

There are many types of email marketing campaigns that you can include in your marketing effort, but here are three campaigns that I feel are most effective in reaching your audience.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Marketing, Marketing for Coaches, Marketing for Consultants

April

28 2016

4 Powerful Habits That Can Help You Achieve More

Most of the time my blog posts are focused on Marketing strategies. Strategies you can use in your business to get more business, but today’s blog post is focused on one of the biggest assets in your business – YOU!

When running a business, it is important to take time out and take care of yourself on a daily basis, and a helpful way to make sure that this happens is to incorporate self-help habits in your daily routine.

For me, I have four powerful habits that I include in my daily routine every morning. Some habits I have been practicing for years, and others I have just added into my routine recently.

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Posted by Nadine Mullings | Comments Off | in Business

April

14 2016

Is Email Marketing Dead?

I remember it like it was yesterday, it was 1998 and businesses were just starting to use this new thing called web-based email. I was working for a financial institution and we were using an AOL email address for business until the IT Department declared that we must use the new corporate email addresses.

In the beginning email was very much considered just a way to communicate with staff and vendors via the Internet. It was mainly used to communicate with other employees internally and a handful of vendors or partners.

However, a couple of years later email started to be considered a viable marketing communication channel for businesses. A way for businesses to communicate with customers and prospects.

Now fast forward almost 20 years later, and email is still an integral part of business communication, but some have been questioning whether it is still a viable marketing channel. Hence the question, “Is Email Marketing Dead?”

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Posted by Nadine Mullings | Comments Off | in Business, Email Marketing

April

07 2016

Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging. One of the key pieces of your email marketing puzzle is your email list. If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan. Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants

March

16 2016

Get More Traffic to Your Blog By Using These Tools

When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog. In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic. If you missed that post, be sure to check it out.

In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:

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Posted by Nadine Mullings | Comments Off | in Blog, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants

March

08 2016

Need more readers for your blog? Get this easy and affordable Tool!

In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort. So how do you stay organized and consistent? The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time. The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

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