Small Business

5 Reasons You Should Be Using Text Message Marketing

 5 Reasons You Should Be Using Text Message MarketingAlthough text messaging has been around for a while now, using text messaging as a part of a company’s marketing mix is a fairly new concept for most business owners, coaches, and consultants, but the potential of text message marketing is huge.

So why should you be using text message marketing in your marketing mix?  Let’s examine some of the benefits of text message marketing:

  1. A large percentage of consumers use cell phones on a daily basis, and many people send and receive text messages on their cell phones.  In fact, text messaging has become an easy and efficient way to communicate, so sending text messages to your own opt-in list would be an easy and efficient way for you to communicate with your clients or prospects.  Did you know that:

86% of consumers send or receive a text message every week”  source-  EzTexing-SMS Marketing Statistics

2. If you would like your marketing messages to be read, then text message marketing is one of the best channels to use to ensure your message will be received and read by your audience, check out these statistics:

95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.”  source-  Forbes-  Pulling Back The Curtain On Text Message Mobile Marketing

3.  Text Message Marketing is one of the most affordable marketing channels.  Text Message Marketing services range from free, to a couple of cents per text, to a low monthly fee depending on what Text Message Marketing Service you choose to use, making it one of the most affordable marketing channels you can use.

4.  People often take immediate action with a text message.  Unlike other marketing channels, text message marketing tends to be immediate and people tend to take immediate action regarding a text message (i.e. respond, download, click, etc.), so if you are looking for immediate results, you may want to consider text message marketing.

“30% of consumers interact with a brand via text message.” source-  EzTexing-SMS Marketing Statistics

5.  Text Message Marketing is easy to use.  Once you sign-up with a Text Message Marketing service, and you have built an opt-in text message list, sending text messages to your audience is super simple.  Just log on to the platform, compose your message, click send, and your message will be received by the individuals on your opt-in list within minutes.

Are you using text message marketing in your marketing mix?  If so, what other benefits do you find from using text message marketing? 

Interested in using text message marketing, check out the EZTexting Platform.  And see how you can start using Text Message Marketing in your marketing mix. 

 

Posted by Nadine Mullings  |  Comments Off on 5 Reasons You Should Be Using Text Message Marketing  |  in Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing, Uncategorized

5 Top Social Media Management Tools That Save You a Ton of Time

5 Top Social Media Management Tools That Save You a Ton of Time

Social media can play an important role in your marketing mix, but as a busy business owner, coach, or consultant, it can be impossible to find the time to manage your social media.  That’s why using the right social media management tools can save you a ton of time.  

Here is a list of  5 Top Social Media Management Tools you can use in your business to save you time.

  1. Hootsuite
    This list would not be complete without Hootsuite.  More than 10 million users use the Hootsuite social media management platform.  This platform allows you to manage your social networks, schedule your messages, engage your audiences, and measure your ROI right from one easy to use dashboard.  Hootsuite has a FREE plan that offers basic benefits for personal use, and has business plans starting as low as $9.99/month
    Learn more…..
  2. Buffer
    Buffer is an app that is used by more the 2 million people.  Buffer helps you drive traffic, increase fan engagement, and save time on social media.  Buffer makes it easy to consistently schedule content on social media, increasing your reach and fan engagement.  This powerful publishing tool make it easy to share content across multiple social networks with one click.  Buffer business plans start at $50/month.
    Learn more….
  3. Sprout Social
    Sprout Social is a powerful social media software.  A management and engagement platform for social businesses. Sprout helps entire organizations extract real business value out of social media through effective engagement, publishing and analytics.  Sprout Social offers a Free 30-day trial and plans start at $59 per user/per month
    Learn more….
  4. SocialOomph.com
    SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users.  Originally created specifically for Twitter, many of the features are specific to Twitter, but it also offers scheduling for Facebook and LinkedIn as well as scheduling your blog posts.  SocialOomph offers a FREE account with basic features, and offers paid accounts starting at $17.97/bi-weekly.
    Learn more….
  5. Meet Edgar
    Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once, Edgar carefully catalogues them in a limitless library that you build over time.  All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it.  Edgar is by invitation only and is priced at $49/month
    Learn more….

Are you using a social media management tool?  If so, what social media management tool do you use?

Be sure to download our 21 Top Social Media Marketing Tips to help you with your social media marketing!

Posted by Nadine Mullings  |  Comments Off on 5 Top Social Media Management Tools That Save You a Ton of Time  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media

How to Create a Simple and Effective Email Marketing Plan

How to Create a Simple and Effective Email Marketing Plan

If you plan to grow or promote your business online, then email marketing should be an essential part of your marketing activity.

One of the best ways to be successful with your email marketing effort is to create an effective email marketing plan.

Your email marketing plan doesn’t have to be complicated to be effective, in fact, in this post I will walk you through the outline for a simple and effective email marketing plan.

Step 1-  Define the purpose of your email marketing campaigns

In this part of your plan, you should:

  • Identify who you are trying to reach (customers, prospects, partners, etc.)
  • Define why you are trying to reach them (to stay top of mind, to provide education, to create brand awareness, to get sales, etc.)
  • What are you trying to achieve from reaching this group of people via email?

Step 2-  Define your email marketing goals

This part of your plan should cover your email marketing goals:

  • Start by listing your overall goals:  more sales, relationship building, stay top of mind, communicate special promotions, get referrals, etc.
  • Then list the more specific goals you would you like to achieve through email marketing (i.e. get two new clients per month, get three referrals per month, etc.)

Step 3–  Select Your Email Marketing Strategy

When it comes to email marketing you have several options on types of email marketing campaigns you can create.  Pick the strategies that make sense for your business.

Your strategy could include the following types of email campaigns:

  1. E-Newsletters- An informative e-mail that goes out to your contacts periodically. This could be monthly, bi-weekly, weekly, etc.
  2. Autoresponders A series of e-mails that automatically go out over a period of time based on someone joining your e-mail list or being added to your email list.
  3. Drip Campaigns– A series of e-mails that automatically go out over a period of time for a specific promotion, or a specific event, etc.

The difference between an autoresponder and a drip campaign is that an autoresponder is a response from an action someone has taken (downloading an eBook, White Paper, Checklist, etc.).  While a drip campaign is a series of promotional campaign emails sent to your list not based on an action they have taken, but solely based on a specific promotional campaign.

The most successful email marketing plans have a combination of types of email marketing strategies.  The e-newsletters work well to stay top of mind because they are consistently going out over a period of time, but the auto responders and drip campaigns work well too because they are usually tied to a specific product, promotion, or services that you would like to generate some business for, so decide what types of campaigns will work well for you business.

Step 4: Create an Email Marketing Calendar

The next step in your email marketing plan is to create a calendar that maps out all of your emails over an extended period of time.  The time period could be the next 60 days, 90 days, 6 months or even a year.  Your calendar should include the following:

  1. Month/Send Date–  What month and date will this specific email be published to your list?
  2. Email Topic–  What is this specific email about
  3. Type of Email–  Is it a newsletter, or part of a series of emails for an autoresponder or drip campaign.
  4. Email List–  Who will this email be sent to (prospect list, customer list, partner list, combination of lists, etc.)

Taking the time to strategically think through your email marketing effort will help you to create successful email marketing campaigns. 

Are you currently using email marketing in your business?  Do you have an email marketing plan?  If you need assistance creating an successful email marketing plan, contact us to schedule your FREE Email Marketing Success Strategy Session.

Posted by Nadine Mullings  |  Comments Off on How to Create a Simple and Effective Email Marketing Plan  |  in Business, Business Development, Email Marketing, Marketing, Small Business, Uncategorized

How to Use Text Marketing to Grow Your Business

How to Use Text Marketing to Grow Your Business

Texting has grown to become a part of everyday life for most people, and when most people are using a tool consistently to communicate, businesses will always look for ways to use that tool as a way to market their businesses.

The first time I was exposed to using text to communicate with a company was in 2005 after Hurricane Katrina in New Orleans.  After seeing a telethon and the requests for donations to help the victims, I felt moved to make a donation, so I pulled out my cell phone and texted whatever word we were supposed to, responded with my donation amount, and confirmed my donation amount, all in a matters of minutes (maybe even seconds), I had made my donation to the American Red Cross.

Since that time, companies are starting to realize how powerful text marketing can be, and we are seeing more and more companies jump on board with text marketing.  The great thing about text marketing is that it is affordable for the small business owner and 95% of text messages are opened and read within minutes of receipt, so as an independent business owner, coach or consultant, it can be a great way for you to reach out to your customers or prospects.

So with that said, how does text marketing work for independent business owners, coaches and consultants?  The first step is to select a mobile marketing service provider.  Once you have signed up with a mobile marketing service provider, you will need to:

  1. Build your opt-in mobile phone list–  this is important because the goal of  any successful marketing is to have your customer or prospect opt-in to receive your information, so it is important that the individuals on your mobile phone  list have given you permission to text them.  You don’t want to be a spammer!

    1. Have your customers or prospects text a keyword to a short code/number that is provided by your mobile marketing service provider.  A keyword is one single word that your customer or client can text to your short code number (i.e. FREE, JOIN, SPECIAL, etc.).  A short code number is a number (typically 5-6 digits long) that is provided by your mobile marketing service provider in which your customers or prospects can text the keyword (i.e. 72404, 54465, 33031), so a request could be Text “FREE” to “72404”.
    2. It’s always good to provide something of value for joining your list (i.e. special discount coupon, free eBook, etc.)
    3. Once the prospect or customer has gone through the process, they have opted in to your mobile phone list and you now have permission to communicate with him or her via text message.
  2. Send text campaigns to your customers and prospects.  This can include:

    1. Special offers and coupons
    2. Announcements
    3. Messages
    4. You can get as creative as you would like as to what you can send your customers and prospects via text.

Are you using text marketing in your business?  Are you thinking about using text marketing in your business?  Share your comments below.

If you need help with getting started with text marketing or taking your text marketing to the next level, click here to contact us.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Marketing to Grow Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

The Secret to Successful Social Media Marketing

The Secret to Successful Social Media MarketingMost business owners, coaches and consultants know that social media marketing has become an important part of a company’s marketing mix.  However, it can be difficult to successfully market your business on social media with all the noise and clutter on the various social media networks, so how can you successfully market your business on social media?

In this blog post, I will reveal the secret to successful social media marketing for business owners, coaches and consultants.

The secret to successfully marketing your business on social media is…….. to know your audience and to have a social media marketing plan.

You have to think of social media as a tool that you can use to help serve your target audience by publishing amazing content that resonates with your audience, and less about promoting your business on the platform.

The first step to any successful social media marketing effort is to create a social media marketing plan.  Your plan should include the following key elements:

Once you have created your social media marketing plan, then the secret is to consistently publish content that resonates with your target audience.  The rule of thumb is to make sure that your content is 80% Entertaining/Conversational/Educational, and only 20% Promotional.

Entertaining post can be humorous posts that your audience can relate to. A great website for humorous posts is somecards.com.  On this website you can find humorous cards that may resonate with your target audience and post it on social media.  For example, now that spring has officially started, a humorous post would be something like the one listed below:

someecards
Humorous posts like this can spark engagement from your audience.

Conversational posts are a really great way to connect with your audience.  Asking questions that your audience would be interested in answering can spark conversation and engagement for your post.

Filling in the blank statements are also a great was to initiate conversation with your audience.  If the filling in the blank is interesting enough for your audience, they would be interested in filling in the sentence.

As a business owner, coach of consultant, you are very knowledgeable about your field so having Educational posts not only helps to educate your audience on your topic, but also helps to showcase your expertise.  Publishing posts of your blog, and relevant articles, tips, tools and techniques on social media works really well.  Statistics and Infographics that provide good useful information to your audience also work really well.

However, one of the reasons for being on social media is to get business, so you don’t want to neglect posting some promotional items on social media.

These items can include special deals and promotions you may have going on, but one of the best things you can do on social media is to promote joining your email list.

Although social media is a great tool to build relationships and make connections, it is important to have your social media work hand in hand with your email marketing so encouraging your social media followers to join your email list should be an important part of your social media marketing strategy.

Have you found success on social media?  If so, what do you feel has been the secret to your success on social media?

Need help with your social media marketing?  Be sure to get your copy of the Top 21 Social Media Marketing Tips

 

 

 

 

 

Posted by Nadine Mullings  |  Comments Off on The Secret to Successful Social Media Marketing  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Uncategorized

What’s The Best Social Media Platform For Your Business?

Social Media Marketing

When it comes to Social Media Marketing, as a small business owner, coach or consultant, it can be confusing as to what social media platform you should be on.  In this post, I will cover the two main things you need to consider when deciding on a social media platform for your business.

1.  Your Target Market

The first and one of the most important things you need to consider is your target market.  In order to decide the appropriate social media platform that you should be on, you need to decide what social media platform your target market is on in large quantities.

Each platform attracts a different type of demographic and can also attract a different pyscographic, so it is important for you to truly know your target market including their demographics and pyschographics before selecting the right platform for your business.

A great resource to use to find out the demographics of the most popular social media platforms is the Demographics of Key Social Networking Platforms by Pew Research Center. This article explains in detail the demographics and usage of key social networking platforms.

The following chart from the article shows the percentage of online adults who use Facebook, LinkedIn, Pinterest, Instagram, and Twitter, from 2012-2014.

Social Media Graph
Although Facebook has the highest percentage of use by online adults, it may not be the best social network to be on to reach your specific target market.

For example, if you are targeting women between the ages of 40-50 who make over $50,000.  Your chances of connecting to that target market is stronger on Pinterest than Facebook, so you may want to consider Pinterest as a part of your overall Social Media Marketing Plan.

However, there is something else that you must consider when deciding on the right social media platform for your business.

2.  Your Business

Some platforms showcase certain types of businesses better than others.  For example, Pinterest and Instagram are visual platforms, therefore they lend themselves well to companies that have very visual products.

Companies in the home decor, wedding, fashion, beauty, or food industries can do well on Pinterest because than can visually inspire their followers with the pins they create for their products.

On the other hand, companies who are more service oriented and their products are less visual have to be more creative on Pinterest to attract their target audience because their products are less visual, so creating visuals such as picture quotes or infographics would be an option for service-based businesses on Pinterest.

If your business is very content and news driven, then a great platform would be Twitter.  As a micro-blogging site, Twitter is really great for companies that have a lot of content, articles, blog posts, etc.  It can help drive traffic back to that content on your website or blog.

Of course Twitter is also great for starting conversations with people in your industry or your clients and customers, so if content and conversations are good for your business, Twitter is a platform you should consider in your Social Media Marketing plan.

So when deciding the best social media platform for your business, be sure to pick a social media platform that your target audience is on in large quantities, and one that will help you to do a good job of showcasing your business.

What social media platforms are you?  How did you decide what social media platforms are right for your business?  Be sure to leave a comment below and let us know.

Also, be sure to download our checklist 21 Things You MUST Do in Order to Get Amazing Results from Your Social Media Marketing!

 

Posted by Nadine Mullings  |  Comments Off on What’s The Best Social Media Platform For Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Uncategorized

How to use automated emails to grow your business

How to use automated emails to grow your businessAs a small business owner, coach or consultant, email marketing can be a key way to grow your business, but are you using various types of email marketing to grow your business?

Most people think of e-newsletters or e-zines when they think of email marketing, but one of the best ways to grow your business is by strategically using automated emails. Two key types of automated emails are autoresponders and drip campaigns.

Autoresponders

Let’s start with autoresponders.  We’ve probably all seen this type of email in action. Whenever you opt-in to receive a product, service, ebook, white paper, checklist etc.  from a company, we immediately get a response email from the company after the action has taken place.  This is an autoresponder in action.  The email could simply be a “Thank You for Your Business” email or it could even be the delivery of the actual digital product or service via email.  Whatever the case may be, the automatic email that you receive after taking action with that company is an autoresponder.

Autoresponders are great because you can set it in advance and it runs on autopilot.  So if you client signed up for your coaching program or scheduled a consultation you don’t have to manually respond to that client, your autoresponder will take care of the communication for you.  It’s like having a personal assistant who handles your initial communication.  This is not only time saving, but it also makes you more efficient knowing that this part of your business is always taken care of.

Drip Campaigns

In addition to Autoresponders, you may want to automatically send out a series of emails to your clients and/or prospects over a period of time.  Drip campaigns make the process of creating and sending these emails super easy.  You create the emails one time and then when a client is added to the list the emails go out to the client or prospect over a period of time.

All of this happens behind the scenes, so the drip campaigns automatically keep your audience informed without the need for you to actively do the work.   It is super important for you to plan out what drip campaigns you would like to send out.  Make sure that the emails are informative, value-packed, and beneficial to your audience.

For example, many companies like to send out a drip campaign to new customers.  A series of emails welcoming the client and informing them of the various services that you offer and giving valuable and helpful information can really help to start the relationship off in a good way.

Tips:

The key to successful autoresponders and drip campaigns is to keep it relevant and timely

By keeping it relevant you are ensuring that the information that you are sending is what your client or prospect needs and can help them in some way.  And by making sure it is timely you want to make sure that you are sending emails at a frequency that is not annoying to the recipient.  Spreading it out over the course of several days is good.  Most people don’t like to receive back to back emails from a company (unless they have signed up for a daily email in which they know they will be receiving frequent emails from the company)

So if you have not done so already, be sure to setup an autoresponder and think about various drip campaigns that you can send out to your clients and prospects.

Are you using automated emails in your business?  If so, are autoresponders and drip campaigns a part of your automatic email mix?  Be sure to share your thoughts below.

 

 

Posted by Nadine Mullings  |  Comments Off on How to use automated emails to grow your business  |  in Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

Does List Size Really Matter?

E-mail marketing flat illustrationWhen it comes to your email list, does the size of your list really matter? As a business owner, coach or consultant, you probably already know about the importance of having and growing an email list, but did you know that it’s not the size of your email list that is most important, but the quality of the people on your list? As the saying goes, it is better to have an email list of 100 interested prospects, than 1,000 uninterested people.

However, you still want to work on increasing the size of your list because you want to make sure your message is reaching a wider audience each month. Your goal should be to grow your email list with individuals who are interested in what you have to say, and what you have to offer. So the big question is how can you effectively and efficiently grow your email list?

Here are 6 tips to grow your email list:

Offline:

  1. Events– whenever you conduct an event (workshop, seminar, etc.), or if you are presenting at an event, be sure to collect the email addresses of the attendees (or participants who expressed an interest in learning more) . Be sure to disclosure that by signing your list or providing their information they are agreeing to receiving emails from you.
  2. Text Messages– Consider adding a text to join your email list option. Now-a-days people don’t leave home without their smart phones, so making it easy for them to join your email list by simply texting a word to a number and then providing their email address makes it easy to join your email list.
  3. QR Codes- Consider adding QR Codes to your marketing material (business cards, brochures, flyers, etc.) It’s another way to make it easy for people to join your email list. However, I personally don’t really use QR Codes and haven’t gotten a lot of people through this method, but it is still something you could consider.

Online:

  1. Webinars– a great list building strategy is webinars. When you conduct webinars, people have to give their information to sign up for the webinar. Just add a disclosure that signing up for this webinar also gives you permission to add them to your email list.
  2. Lead Pages– Another great online list building strategy is to create a lead magnet (eBook, White Paper, Case Study, Checklist, etc.), and have people enter their information on a specially designed lead page that talks about how great your lead magnet is, and why they need to give you their contact information so they can receive your awesome lead magnet. This technique works really well because you know that you are getting people who are interested in the content that you have to offer
  3. Social Media– Encourage people who follow you on social media to sign-up for your email list so that they can get additional and maybe even exclusive information that you provide only through email. This technique works really well, because if you already have a following on social media, it just makes sense that the next logically step for them is to receive your emails. This also allows the relationship to get stronger when they are not only connected to you via social media, but also receiving your emails.

For more tips, download this Guide Building Your List Can Be a Thing of Beauty by Constant Contact

Posted by Nadine Mullings  |  2 Comments  |  in Business, Business Development, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

The Truth About Blogging for Business

The Truth About BloggingThere are many advantages to starting a business blog.  In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor  for Your Business but what most people don’t necessarily talk about is the “truth” about blogging.  So in this blog post I will uncover some of the truths about blogging for your business:

  1. Blogging for business has become very popular in the last five years or so, which has created a crowded blogging world and with so many things grabbing people’s attention, it takes time to get results from your business blog (it can even take years),  so if you think blogging for your business will bring you a ton of clients quickly, think again.
  2. Creating content for your blog takes time.  You have to think about the content you want to post, then you have to create the content, and then you have to promote the content, this can take a lot of your time and effort.  For example, on average it can take up to two hours to create the blog post, it may take an additional 10-20 minutes to promote the posts on your various social networks, so one blog post can take almost three hours, so depending on how many blog posts you produce per month, this can be very time consuming
  3. A large percentage of business owners, coaches and consultants manage all aspects of their blog themselves.  According to coSchedule, 58% of business bloggers are solo bloggers.  That means they are the content manager, the copywriter, the graphic designer, the promoter, and everything else for the blog, which can become overwhelming because of the different elements of running a business blog as well as keeping up with running a business!
  4. Many blog posts go largely unnoticed.  You put all the time and effort into creating content for your blog, and then nobody reads it.  That is why promoting your blog post is an important part of blogging for your business.  You can promote your blog posts to your email list, on social media, etc.
  5. A large percentage of business blogs die after a few months because many business owners, coaches and consultants can’t find the time to keep up with the blog.  In fact, according to a recent survey by coschedule, 22% of respondents said their biggest challenge when it comes to blogging is finding time, which makes it easy to see why so many business blogs end up in the blog grave yard.
  6. Most people will not comment on your blog.  One of the great things about blogs is the ability to create conversations, because people are able to comment on your blog posts, but the statistics show that the majority of people who may read your blog, will not comment on your blog post, which can make it hard to gauge if you are engaging your audience.

So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.

Do you have a business blog?  Are you thinking about starting a business blog this year?

 

Posted by Nadine Mullings  |  Comments Off on The Truth About Blogging for Business  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

The 5 C’s of a Successful Business Blog

The 5 C's of a Successful Business BlogAs a business owner, coach or consultant, blogging can play a key role in your marketing strategy.  As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.

In order for your blog to be successful, you need to follow the 5 C’s of Blogging:

  1.  Content
    The first and most important part of your blog is your content.  You should decide on the main topic for your blog (i.e. business, gardening, etc.) and then decide up to three sub-categories for your topic (i.e. business- marketing, leadership, productivity; gardening-  fruits, vegetable, flowers; etc.).Once the topic and sub-categories have been decided, then the next thing is deciding whether you are going to come up with original content or content that you curate.
    In order to show your expertise in your particular area, having original content is very important.  That is how you showcase what you know and show your knowledge in your area.  However, coming up with original content consistently can be a difficult task, so sometimes it helps to curate other people’s content.  Use what they have posted about your area or expertise and write a response or a differing opinion to the original article, or just reposting what they have written also works too.  As long as the content is relevant and will resonate with your audience then using other people’s content is fine.  The biggest thing when it comes to curating content is giving credit to the original source of content, your goal is not and nor should it ever be to take their content as your own, so always give credit where credit is due.  This is especially important when it comes to copyright infringement, you do not want to plagiarize, so be sure to site where your content is coming from.
  2. Community
    Your blog posts should be targeting a specific community.  Your goal in blogging is not just to add value by informing your readers, but to also create followers who become your community.  Having a community of people who are like-minded and enjoy your content can do wonders for your business.  When you create a community, you create loyal followers who can become loyal customers, so knowing that you are creating a community for your blog is also helpful.
  3. Conversations
    You want your blog posts to create conversations.  The great thing about blogs compared to regular online articles is the fact that blogs allow people to converse about the particular topic that you have posted.  You want to create conversations around your topic, so it is not a one-way street, but a two-way conversation with the writer of the blog and the audience.  The ability to have a conversation, adds another level of connection with you and your audience, so make sure that your blog posts create a level of conversation around your industry or topic.
  4.  Consistency
    I believe there is a Blog grave yard,  so many people have good intentions to start a blog, but couldn’t or didn’t keep up with blogging consistently, so their blog died!  When you make the decision to start a blog for  your business, you have to be consistent with posting on the blog.  You have to decide what makes sense for your business.  If you are able to blog weekly that’s great, if you can only blog bi-weekly that’s fine too, the least amount of commitment would be blogging once a month.  Of course there are benefits to blogging more frequently especially when it comes to Search Engine Optimization (SEO), and people finding your content online, but you want to take on a frequency that will be able to fit into your business.  Blogging on a daily basis is not viable for the average business so you have to figure out what frequency works best for your business.
  5. Convert
    As a small business owner, one of your blogging goals should be to convert your followers to customers.  By sharing your content with your readers people start to view you as knowledgable or an expert in your field.  Once they have that level of trust in your knowledge and your blog talks about solutions, if they are in the market for what your company offers, they will naturally see you as a solution and become a customer, which ultimately is what you want.  Having strong call-to-actions (i.e. click here, sign-up now, learn more, etc.)  on your blog helps with converting people to your website pages, or sales pages for your product or service.

Are you currently blogging for your business?  If so, what other C’s do you think are an important part of blogging?

Posted by Nadine Mullings  |  2 Comments  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized