Consistency

August
24 2021

The Power of Scheduling

Last week I shared about the power of waiting, if you didn’t read that post be sure to check it out.  I shared five reasons why waiting is powerful, so it may seem contradictory to now write about the power of scheduling. But here is the thing, just because you’re waiting for something to manifest (goals, dreams, visions) doesn’t mean you don’t plan and prepare for the things to arrive, and included in planning is the powerful step of scheduling!  

I heard a quote from Marie Forleo that says “If it’s not scheduled it’s not real.” So, on this journey to achieving all that God has placed in our heart to achieve, we must do our part to accomplish our goals by writing the vision and making it plain and then scheduling the activity and taking Spirit-led action!  

Here are 3 reasons why scheduling things is powerful:

1. Consistency

One of the biggest struggles I hear from people when it comes to marketing and promoting their business is the struggle of staying consistent.  A GREAT way to stay consistent with the marketing activity for your business is to schedule it! If you have a Marketing Calendar and you schedule out your marketing activity on your marketing calendar, you will stay consistent with taking the action needed to market your business.  

2. Commitment

If you really want to be committed to consistently marketing and promoting your business then having a marketing schedule will help you to be committed to your marketing.  Last year when I surveyed my audience and asked how many people want to market and promote their business for the new year, 100% of the survey respondents said “Yes!”.  However, when I asked how many people have a marketing plan and schedule, 95% said they do not have one.  Having a plan and schedule shows that you are committed to achieving your business goals and have committed to a schedule to make your dreams a reality.  

3. Organization

A large percentage of marketing overwhelm comes from not being organized.  Having a set marketing schedule allows you to be organized and avoid overwhelm.  I recommend the CoSchedule Marketing Calendar as it helps you organize ALL of the marketing in one place.  I’ve used it for years and it helps me to stay organized when it comes to scheduling all of my marketing activities.  

If you need help with creating a marketing schedule for your business, be sure to register for the upcoming Marketplace Messenger Group Intensive on Friday, August 27th at 10 am ET.  If your desire is to attract the clients you are called to serve with ease and flow join this session to:

  • Get clear on your faith-based marketing principles 
  • Set your intention for your business goals for the next 90 days
  • Create a marketing plan and schedule for your business. 

Space is limited, so be sure to register to secure your spot!

Posted by Nadine Mullings  |  Comments Off on The Power of Scheduling  |  in Blog
February
11 2020

How Consistency Can be the Key to Your Marketing Success

In the last blog post, we talked about confidence and how it is needed in marketing your business.  We specifically discussed one thing that can give you confidence when you market your business.  Be sure to check it out and share your thoughts.

This week we are excited to talk about CONSISTENCY. This is one of the key things I tell my clients about marketing their business successfully and get results; they must have CONSISTENCY. After this blog, you will know 3 areas where you must exercise consistency when marketing your business successfully so that you get the results you want. Take a look at the video or read the summary to learn more about how CONSISTENCY can be the key to your marketing success.

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Posted by Nadine Mullings  |  Comments Off on How Consistency Can be the Key to Your Marketing Success  |  in Blog, Business, Business Planning, Faith, Marketing, Networking, Social Media, Tools
January
12 2015

The 5 C’s of a Successful Business Blog

The 5 C's of a Successful Business BlogAs a business owner, coach or consultant, blogging can play a key role in your marketing strategy.  As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.

In order for your blog to be successful, you need to follow the 5 C’s of Blogging:

  1.  Content
    The first and most important part of your blog is your content.  You should decide on the main topic for your blog (i.e. business, gardening, etc.) and then decide up to three sub-categories for your topic (i.e. business- marketing, leadership, productivity; gardening-  fruits, vegetable, flowers; etc.).Once the topic and sub-categories have been decided, then the next thing is deciding whether you are going to come up with original content or content that you curate.    In order to show your expertise in your particular area, having original content is very important.  That is how you showcase what you know and show your knowledge in your area.  However, coming up with original content consistently can be a difficult task, so sometimes it helps to curate other people’s content.  Use what they have posted about your area or expertise and write a response or a differing opinion to the original article, or just reposting what they have written also works too.  As long as the content is relevant and will resonate with your audience then using other people’s content is fine.  The biggest thing when it comes to curating content is giving credit to the original source of content, your goal is not and nor should it ever be to take their content as your own, so always give credit where credit is due.  This is especially important when it comes to copyright infringement, you do not want to plagiarize, so be sure to site where your content is coming from.
  2. Community
    Your blog posts should be targeting a specific community.  Your goal in blogging is not just to add value by informing your readers, but to also create followers who become your community.  Having a community of people who are like-minded and enjoy your content can do wonders for your business.  When you create a community, you create loyal followers who can become loyal customers, so knowing that you are creating a community for your blog is also helpful.
  3. Conversations
    You want your blog posts to create conversations.  The great thing about blogs compared to regular online articles is the fact that blogs allow people to converse about the particular topic that you have posted.  You want to create conversations around your topic, so it is not a one-way street, but a two-way conversation with the writer of the blog and the audience.  The ability to have a conversation, adds another level of connection with you and your audience, so make sure that your blog posts create a level of conversation around your industry or topic.
  4.  Consistency
    I believe there is a Blog grave yard,  so many people have good intentions to start a blog, but couldn’t or didn’t keep up with blogging consistently, so their blog died!  When you make the decision to start a blog for  your business, you have to be consistent with posting on the blog.  You have to decide what makes sense for your business.  If you are able to blog weekly that’s great, if you can only blog bi-weekly that’s fine too, the least amount of commitment would be blogging once a month.  Of course there are benefits to blogging more frequently especially when it comes to Search Engine Optimization (SEO), and people finding your content online, but you want to take on a frequency that will be able to fit into your business.  Blogging on a daily basis is not viable for the average business so you have to figure out what frequency works best for your business.
  5. Convert
    As a small business owner, one of your blogging goals should be to convert your followers to customers.  By sharing your content with your readers people start to view you as knowledgable or an expert in your field.  Once they have that level of trust in your knowledge and your blog talks about solutions, if they are in the market for what your company offers, they will naturally see you as a solution and become a customer, which ultimately is what you want.  Having strong call-to-actions (i.e. click here, sign-up now, learn more, etc.)  on your blog helps with converting people to your website pages, or sales pages for your product or service.

Are you currently blogging for your business?  If so, what other C’s do you think are an important part of blogging?

Posted by Nadine Mullings  |  2 Comments  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized