As a business owner, coach or consultant, you probably know the importance of MARKETING your business in order to GROW your business. However, there are 1,001 ways to market your business, so how do you know what will work BEST for your business without wasting a lot of time and money?
Social media has become a major part of many people’s lives. In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large.
In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks. With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.
Before you start any venture, it is important to put a plan in place in order to outline where you are, where you would like to go, and what activities will be necessary in order for you to achieve your goals.
However, when it comes to social media, many business owners, coaches, and consultants jump in head first, and neglect to put a social media marketing plan together, and then they get overwhelmed and lost in the noisy social media world. Having a plan helps you to stay focused and consistent with your social media marketing effort so you can eventually see results from your effort.
In this blog post, I reveal the two keys to Social Media Marketing Success, and you can also download the checklist 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! Be sure to download the list so you can start to put these things into action.
I believe in the importance of balancing your life. I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.
I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.
Because of this belief, I routinely take vacations and time off from work (professional life). I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off. This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.
Selecting the right tools for your business can really make a difference in the success of your business. Tools can help you to accomplish sooo much, so it’s important to select the right ones.
A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP). This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more. There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business. So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.
I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration. A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.
However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular. In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:
I officially started my business in January 2012, and my nephew was born a year later on January 31, 2013. As I watch my nephew grow up, I realized that the first few years of a child’s life is similar to the first few years of the growth of a business. In this blog post I will share the four stages of growing a business that I learned from my 3 yr old nephew.
If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.
However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.
So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.
As a coach or consultant, communication is a key part of what you do in your business and is also one of the best ways to grow your business. Whether it’s offline communication methods like networking and speaking or online communication methods like email, social media, and blogging, communication is a key way of spreading the word about your business and what you do.
One of the best ways to communicate with your clients and prospects online is via email. Although people’s inboxes have become inundated with email, it is still one of the best ways to effectively communicate online with your database of clients and prospects.
There are many types of email marketing campaigns that you can include in your marketing effort, but here are three campaigns that I feel are most effective in reaching your audience.
We hear a lot of talk in the online world about the importance of growing your email list. Your email list tends to be the core of your business online. Although this is true, I recently wrote a blog post about Why You Shouldn’t Build an Email List. If you missed that post, be sure to check it out.
The main point of the post was to suggest that BEFORE you build your list, you should have an Email Marketing Plan because it’s important to know how you want to support the people on your list, and how you plan to monetize your list. Without knowing these two key points ahead of time, then building a massive list is pointless!