Insight

July
20 2016

The Two Keys to Social Media Marketing Success

July- Blog Post 2

Before you start any venture, it is important to put a plan in place in order to outline where you are, where you would like to go, and what activities will be necessary in order for you to achieve your goals. 

However, when it comes to social media, many business owners, coaches, and consultants jump in head first, and neglect to put a social media marketing plan together, and then they get overwhelmed and lost in the noisy social media world.  Having a plan helps you to stay focused and consistent with your social media marketing effort so you can eventually see results from your effort.

In this blog post, I reveal the two keys to Social Media Marketing Success, and you can also download the checklist 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! Be sure to download the list so you can start to put these things into action. 

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on The Two Keys to Social Media Marketing Success  |  in Social Media
July
13 2016

5 Lessons I Learned While on Vacation in Greece

July- Blog Post 1

I believe in the importance of balancing your life.  I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.

I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.

Because of this belief, I routinely take vacations and time off from work (professional life).  I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off.  This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.

Continue Reading →

Posted by Nadine Mullings  |  2 Comments  |  in Uncategorized
June
23 2016

3 Reasons You Should Use The World’s Easiest Email Marketing System

3-Reasons-You-Should-Use

Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants
June
16 2016

Email Marketing v. Marketing Automation, Which One Should You Be Using?

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration.  A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular.  In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on Email Marketing v. Marketing Automation, Which One Should You Be Using?  |  in Email Marketing
June
09 2016

4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew

4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew

I officially started my business in January 2012, and my nephew was born a year later on January 31, 2013.  As I watch my nephew grow up, I realized that the first few years of a child’s life is similar to the first few years of the growth of a business.  In this blog post I will share the four stages of growing a business that I learned from my 3 yr old nephew.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 4 Stages of Growing Your Business that I learned from My 3 Yr Old Nephew  |  in Business, Business Development, Small Business
May
31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers.  Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently?  In this blog post, I explore 7 metrics that you should measure and understand.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 7 Key Email Marketing Metrics You Should Measure and Understand  |  in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants
May
05 2016

How to Spring Clean Your Email List To Improve Your Email Marketing Results

How to Spring Clean Your Email List To Improve Your Email Marketing Results

We hear a lot of talk in the online world about the importance of growing your email list.  Your email list tends to be the core of your business online.  Although this is true, I recently wrote a blog post about Why You Shouldn’t Build an Email List.  If you missed that post, be sure to check it out.

The main point of the post was to suggest that BEFORE you build your list, you should have an Email Marketing Plan because it’s important to know how you want to support the people on your list, and how you plan to monetize your list.  Without knowing these two key points ahead of time, then building a massive list is pointless!

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on How to Spring Clean Your Email List To Improve Your Email Marketing Results  |  in Email Marketing, Marketing
April
28 2016

4 Powerful Habits That Can Help You Achieve More

Apr- Blog Post 3

Most of the time my blog posts are focused on Marketing strategies.  Strategies you can use in your business to get more business, but today’s blog post is focused on one of the biggest assets in your business –  YOU!

When running a business, it is important to take time out and take care of yourself on a daily basis, and a helpful way to make sure that this happens is to incorporate self-help habits in your daily routine.

For me, I have four powerful habits that I include in my daily routine every morning.  Some habits I have been practicing for years, and others I have just added into my routine recently.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 4 Powerful Habits That Can Help You Achieve More  |  in Business
April
14 2016

Is Email Marketing Dead?

Is Email Marketing Dead?

I remember it like it was yesterday, it was 1998 and businesses were just starting to use this new thing called web-based email.  I was working for a financial institution and we were using an AOL email address for business until the IT Department declared that we must use the new corporate email addresses.

In the beginning email was very much considered just a way to communicate with staff and vendors via the Internet.  It was mainly used to communicate with other employees internally and a handful of vendors or partners.

However, a couple of years later email started to be considered a viable marketing communication channel for businesses.  A way for businesses to communicate with customers and prospects.

Now fast forward almost 20 years later, and email is still an integral part of business communication, but some have been questioning whether it is still a viable marketing channel.  Hence the question, “Is Email Marketing Dead?”

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on Is Email Marketing Dead?  |  in Business, Email Marketing