Insight - Page 34 of 45 - Nadine MullingsNadine Mullings | Marketing Essentials

November

08 2016

How to Plan for Your Business Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year. Putting together a Simple Marketing Plan can ensure for a more successful year. Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic. In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™. The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings | Comments Off | in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants

October

26 2016

Business Mobile App v. Text Message Marketing

Over the last decade or so, smart phones have become an integral part of the lives of many individuals. In fact, I think it is safe to say that many people would feel a little lost without their smart phones. I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!

Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.

In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.

So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.

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Posted by Nadine Mullings | Comments Off | in Marketing, Text Marketing

October

19 2016

The 3 C’s of Effective Text Message Marketing

In my last blog post, Should You Be Using Text Message Marketing in Your Business?, I shared some compelling statistics that may make you think about adding Text Message Marketing to your marketing mix.

In this blog post, I am sharing The 3 C’s of Effective Text Message Marketing.

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Posted by Nadine Mullings | Comments Off | in Text Marketing

October

12 2016

Should You Be Using Text Message Marketing in Your Business?

The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business? Let’s take a look at the statistics:

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Posted by Nadine Mullings | Comments Off | in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

October

05 2016

9 Types of Events You Can Host to GROW Your business

I recently wrapped up my annual event Purpose, Profit and Passion. The event focused on women living on purpose, with passion and creating, starting, or growing a profitable business. For the second year in a row, the event was well received and I received sooo much feedback and encouragement to continue to do it again in 2017.

As I mentioned in my blog post, This ONE Marketing Strategy can GROW your business by leaps and bounds, hosting business events can be a really great marketing strategy. It can help you create brand awareness, promote your business, and become more visible in your community.

Here are 9 Types of Events you can host to GROW your business:

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Posted by Nadine Mullings | Comments Off | in Business, Business Events, Marketing

September

06 2016

The Top 3 Powerful Online Appointment Scheduling Tools

The right tools can be very helpful in making your business more efficient and effective. In my series Essential Marketing Tools, I discussed an easy and affordable tool to get more traffic to your blog and the world’s easiest email marketing system.

A new tool that I have started using this year that has helped me to be more productive and has saved me time is an online scheduling tool that syncs to my calendar. An online scheduling tool saves you the hassle of the back and forth when it comes to scheduling appointments, meetings, conference calls, demos, etc.

However, before I decided on the tool I am using now, I did a lot of research and noticed that 3 online scheduling tools kept coming up, Acuity, ScheduleOnce and Calendly, so in this post, I compare the three most popular online scheduling tools, and share with you the reason why I selected ScheduleOnce.

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Posted by Nadine Mullings | 2 Comments | in Business

August

23 2016

Is Organic Social Media Marketing a Waste of Time?

As a busy business owner, coach, or consultant, your time is precious and can be very limited. Even if you have a small team, you more than likely still have to wear many hats in your business, like office manager, accountant, marketer, sales person, customer service, etc.

Because your time is so limited, you want to make sure that the marketing strategies that you implement are going to be worth your time. However, not all marketing strategies are created equal. Some marketing strategies you may see immediate results from, other marketing strategies you see results over time, and some you don’t see any results at all.

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Posted by Nadine Mullings | Comments Off | in Marketing, Marketing for Coaches, Marketing for Consultants, Social Media