Author Archives Nadine Mullings

October
20 2015

This ONE Thing Can Get You AWESOME Email Marketing Results

This One Thing Can Get You AWESOME Email Marketing Results
Email Marketing can be a great strategy for your business if done correctly!  In fact, in my last post I talked about 5 Types of Email Content that Get You Awesome Results.

However, the problem is that many business owners, coaches, and consultants are missing a key element in their email marketing strategy, and this one thing is almost guaranteed to get you better results from your email marketing.

So in this post, I will be sharing the ONE thing you can do to get AWESOME Email Marketing Results.

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The one thing that is proven to get you better results on your email marketing effort is segmentation.  If you are not practicing segmenting your list, you are missing out on a huge potential to get better results.

So why is segmentation important?  When your lists are segmented into key groups then you can create targeted messages designed specifically for that key group of individuals, and you get better results from targeted messages rather than general and generic messages.

So here are some steps to segmenting your email lists:

  1. Create Main Lists (i.e. Customers, Clients, Prospects, Email Subscribers, etc.)
  2. Within your main list, segment the list into smaller groups (i.e. One-Time Customers, Repeat Customers, Loyal Clients, Prospects for Product A, Prospects for Product B, Subscribers from Website, Subscribers from Blog Post, etc.)
  3. You can segment it even smaller if you have other types of information available (i.e. Age, Gender, Location, etc.)
  4. Once you have created a segment, your goal is to create a campaign specifically for that particular segment (i.e. special offer for repeat customers who live in a particular area, invitation to prospects who expressed an interest in service A to trial service A, etc.)
  5. Your results will be much better because the message is tailored and directed to a very specific group, so the message will be more targeted and more than likely will resonate more with that particular audience.

So here is an example of an effective segmentation:

  1. Main List-  Prospects
  2. Segmentation-  Realtors
  3. Additional Segmentation-  Women Realtors
  4. Offer-  Invitation for women Realtors to attend a women’s luncheon in which real estate tips will be shared.

Because the list and the offer are so targeted, you will more likely get better results from this email marketing campaign compared to:

  1. Main List-  Prospects
  2. No segmentation-  sent to the entire prospect list
  3. Offer-  Invitation to a business networking luncheon

You may get a response from this type of email, but you will get a much better response from the first example that is more targeted with a segmented list and a targeted offer specifically for that segment.

So if you’re looking to get better results from your email marketing, try segmenting your list and offering specific promotions for each segment.

Are you segmenting your email list?  If so, do you find that you get better results from a segmented list and a targeted email campaign?  Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

 

Posted by Nadine Mullings  |  Comments Off on This ONE Thing Can Get You AWESOME Email Marketing Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants
October
13 2015

5 Types of Email Content that Get You Awesome Results

5 Types of Email Content that Get You Awesome Results

Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult. 

After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.

[Tweet “Five types of email content that get you the best results. #MarketingEssentials #EmailMarketing”]

  1. Video

    Video by far always gets the most engagement in email.  When sending emails to prospects or clients,  be sure to include a relevant video that will resonate with your audience.

    The key to a successful video is to Keep It Super Short (KISS).  The most effective videos are less than 5 minutes.  People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.

    When I placed this short (less than 2-minutes)  video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement.  Check it out:

  2. Blog Posts

    Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.

    Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.

    The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.

    Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.

    I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).

  3. Images

    Most people are very visual, so including relevant images in your emails can help to increase your engagement.

    Information Graphics (Infographics) are great images to create and include in your emails.

    Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.

    Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.

    Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.

  4. Audio

    In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.

    Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.

    This is why Podcasts are so popular and are a great medium for coaches and consultants.

  5. Special Offers

    Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.

    So be sure to send out emails that include relevant special offers or promotions.  If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.

Are you using any of these types of content in your email?  If so, what content works well with your audience.  Be sure to comment below.

Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Email Content that Get You Awesome Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized
October
06 2015

7 Surefire Ways to Build an Awesome Email List

7 Surefire Ways to Build an Awesome Email List

As an independent business owner, coach or consultant, if you want to build your business online, then email marketing should be a part of your marketing mix.  If you already use email marketing, you know the importance of continuously growing your email list with interested and engaged prospects, but building an email list can be a difficult task.

In this blog post, I will share 7 Surefire Organic Ways to Build an Awesome Email List:

[Tweet “7 Surefire Organic Ways to Build an Awesome Email List. #MarketingEssentials #EmailMarketing “]

  1. Send an email invitation to your current database of contacts–  You probably have a database of contacts with e-mail addresses. This is a great starting point to CREATE or GROW your opt-in e-mail list. Send an invitation to your ENTIRE database of email contacts INVITING them to opt-in to receive your e-mails. Be sure to let them know the valuable information you will be providing them so they will WANT to opt-in to receive your emails. One mistake I see a lot of people make is they just add their contacts to their e-mail list, don’t do this! Make sure they have opted in (you don’t want to be a spammer- someone who consistently sends e-mails to individuals who did not request it!)
  2. Offer an AWESOME incentive for joining your email list (i.e. FREE report, e-Book, white paper, checklist, etc.). Everyone likes to get something for FREE, so provide information that will be VALUABLE to your contacts and use that as an incentive for them to opt-in to your e-mail list.  Some people refer to this as your “lead magnet” because the right offer can act as a magnet for leads for your business.
  3. Add a sign-up box on your website and on social media–  A great tool that will help you grow your e-mail list is to have an e-mail sign-up form and place it on your website, blog, social networks, etc. You can use the same offer that you created in #2 as an incentive to sign-up for your e-mail list in these various places!  Most email service providers offer an option and provide support on how to add an email sign-up box to your website, social media and your blog.  Check with your email service provider to learn more about adding this function to your platforms.  My email service provider is Constant Contact, they easily integrate with my website and blog with a simple WordPress plugin, and I’m able to connect my sign-up form with Facebook with a simple Facebook App.
  4. Consistently promote joining your email list on all of your platforms–  You have to promote joining your e-mail list on your social networks, e-mail, website, blog, etc.  Create posts that will encourage individuals to sign-up to join your list. You can’t rely just on your initial list of contacts and the sign-up forms you have online, you have to continuously promote joining your e-mail list.
  5. Promote joining your email list offline–  The promotion of joining your e-mail list is not limited to just online; you can promote joining your e-mail list by including a QR Code (Quick Response Code) that links to your e-mail sign up form.  The QR Code can be placed on your business card, brochures, flyers, etc.  Check out my QR Code below:
    Sign-Up FormScan to join my email list!
    You can also promote joining your list w    hen you host events or have a booth or table at an event, be sure to have an email sign-up form at your table and ask people to join your email list.  You can always use the item you created in #2 as an incentive to get people to join your email list offline too.
  6. Use Text Message Marketing to promote joining your email list–  Another way to promote joining your e-mail list offline is to offer a text to join feature. Make it easy to join your e-mail list by texting a special code to a shortcode, which will then allow them to sign-up via text. Most Email Marketing Service Providers offer this option to their customers.  To see how it works, Text “JOINME” to “42828” to join my email list.
  7. Add a pop-up box to your website–  As annoying as pop-up boxes may be, they do work, so consider adding a pop-up box to your website.  There are many different types of pop-up boxes.  Some appear immediately once you land on someone’s website, others show up when you scroll down the page, and others appear when you are exiting the website.  Whatever option you choose, pop-up boxes really work.  There are several pop-up box tools available, but I use and recommend SumoMe.  SumoMe has a free basic option that works well and has lot of other tools you can use to help to build your email list.

Are you growing your email list?  If so, what methods are you using to grow your email list?  Be sure to let us know by commenting below. 

Need some help with your email marketing?  Be sure to check out the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

Posted by Nadine Mullings  |  2 Comments  |  in Business, Email Marketing, Marketing, Marketing for Coaches, Marketing for Consultants
September
22 2015

How Often Should You Post on Your Business Blog

How Often Should You Post on Your Business Blog

One of the questions I get when its comes to blogging for business is how often should I post on my business blog?

[Tweet “How often should I post on my business blog? #MarketingEssentials #Blogging”]

Some people would say it’s important to blog every day, or it’s important to blog at least three times a week.  This may be a good strategy for a professional blogger, but your business is not blogging,  you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.

I feel the answer to that question differs for each business.  If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.

Depending on the decision that you come up with for your business, this will determine how often you should blog.  However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.

New content on your blog is important for various reasons:

  1.  It keeps your blog from getting stale–  Nobody wants to visit a blog and the last post was from 3 months ago, so to make sure that your content stays fresh it would be important to post at least every two weeks.
  2.  You rank higher in the search engines when you have newer content. Search engines like to provide browsers with more recent information, so the more updated your blog is, and the newer the content on your blog, the more likely you are to rank higher in the search engines.
  3. Promoting your new content helps to bring consistent traffic to your website.  Having a business blog and promoting your blog posts is a great way to get traffic to your website.  The more you post the more traffic you will get.
  4. When done correctly, your new content can also help to create new leads for your company, so the more content you put out, the more leads you can expect to get for your company.

However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.

[Tweet “In addition to creating new content for your blog, you should also plan to promote the older content on your blog. #MarketingEssentials #Blogging”]

For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc. 

So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.

Do you have a business blog?  If so, how often do you post on your business blog?

 

 

Posted by Nadine Mullings  |  Comments Off on How Often Should You Post on Your Business Blog  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized
September
15 2015

How to Stay Consistent With Your Business Blog

How to Stay Consistent With Your Business Blog

One of the hardest things about blogging is staying consistent.  Many coaches, consultants, and independent business owners, start blogs but don’t stay consistent with their blogging effort.  A great way to stay on task and remain consistent with blogging is by creating an editorial calendar.  When you plan out what you will be blogging about in advance, and when you schedule your blogging activity, it becomes part of your routine.

In this post we will explore some editorial calendar options for your blog:

  1. A wall calendar.  Although it may seem old-fashioned, a paper calendar is a good way to stay organized and on task without having to use any technology and it works as well as technology.  You can use a 12-month calendar to map out your entire year of blogging activity.  For each month select the topic you will focus on for the month, then schedule out when you want to publish your posts.  This advance planning will really help you to stay on task with your blog.  I use an At A Glance Wall Calendar to keep me organized, and since it is posted on the wall, I am always aware of when my blog posts are due, and what I  need to be working on.wall calendar
  2. Your device calendar–  Almost all the devices (iPad, Smart Phone, etc.) have a calendar option within the device that you can use as an editorial calendar.  The great thing about the calendar on your device is that your device is typically always with you, so even if you’re not in the office and don’t have access to your wall calendar, you can always know what you’re working on and what needs to be done by checking the calendar on your device.  I use my iPad calendar to stay on track with when items need to be produced and published on my blog.
    iPad-Calendar
  3.  An online calendar–  Another great option for an editorial calendar is an online calendar.  The great thing about an online calendar is if you have a team or someone who helps you with your blog, having an online calendar makes it easier for everyone to stay on the same page and know what needs to be worked on.  Many people like to use a Google Calendar for their online calendar and if you use Gmail you can check your calendar and your email right in one place, making it very convenient to stay on task.  The Google Calendar allows you to color code different types of activity, so you can color code the dates a draft is due, then put a different color for the day that a blog post is published, etc.

    Google Calendar
  4. An online editorial calendar–  An editorial calendar is designed specifically for the task at hand, keeping your blog organized.   There are tons of online editorial calendar software, but I choose to use Coschedule.  If you use WordPress for your blog, Coschedule integrates directly with WordPress, so you can plan and post right in one place.  You can also directly post to social media from Coschedule, so you can plan, post, and promote your blog from one tool.CoSchedule-Calendar

These are just a few options of how to stay consistent with your blog by creating an editorial calendar.  Are you using an editorial calendar for your blog?  If so, what calendar tool do you find the most useful?

 

 

Posted by Nadine Mullings  |  Comments Off on How to Stay Consistent With Your Business Blog  |  in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business
September
08 2015

7 Essential Elements for a Highly Successful Business Blog

Blogging for BusinessThere are 1001 ways that you can market your business, but if you are a coach or consultant, blogging should be an essential part of your marketing mix.  However, it’s not that easy to run a successful business blog.  The blogsphere is very crowded with lots of blogs covering the same topic that you will be covering, so how do you stand out and create a successful business blog?

Here are 7 Essential Elements for a Highly Successful Business Blog:

[Tweet “7 Essential Elements for a Highly Successful Business Blog. #MarketingEssentials #Blogging”]

  1. Show your personality–  A blog, even a business blog, should have a personality that reflects the style and tone of the business.  If you have a fun business, that should be reflected on your blog.  If you have a serious business, then that should be reflected on your blog.  What makes a blog stand out is how the personality of the business shines on the blog, so make sure that your blog is reflecting the true personality of your business.
  2. Know your target audience–  The most successful business blogs resonate with their target audience because they know their audiences needs, wants, struggles, and creates blog posts around those issues.  In order for your business blog to be successful be sure that you are addressing the needs, wants, and struggles of your specific target audience.
  3. Create amazing content–  With so much information available on the Internet, it is important that the content you create and share with your audience resonates with them. It is important to create content that will inspire, motivate, inform, and/or educate.  People love to learn, and when they know that your content can teach them what they need to know, you will create a successful business blog.
  4. Have a strong call to action–  Providing amazing content that resonates with your target audience is important, but in order for you to get business, you also have to have a strong call to action.  You want to not only inform your audience, but encourage them to take the next step with you.  The next step could be joining your email list.  Having a strong lead magnet to encourage individuals to join your email list at the end of your blog post would be important, or if you are selling a program, product, or event, having a link to the sales page to encourage sales would be important.  Whatever your call to action, it is important that you have one at the end of each blog post.
  5. Promote your blog–  In order to get traffic to your blog, you have to promote it!  It’s not one of those things where once you write it they will come.  Nope!  Just like anything else you have to promote, promote, promote.  That should include promoting the post to your email list and on social media.  You have to get the word out about your blog post in order for people to read it and engage with it.
  6. Be consistent-  In order to have a successful business blog, you have to blog consistently.  Whatever that looks like for your business.  Whether it is monthly, bi-weekly, weekly, be consistent in how often you blog.  Being consistent shows that your company is professional and reliable. 
  7. Remarket your blog–  Promoting your blog should not be limited to when you first publish a new blog post, but you should remarket your blog posts.  Select some of your most popular blog posts and promote it again on email and social media.  This one exercise of remarketing your blog post can increase your traffic by leaps and bounds.

Are you blogging for business?  If so, what essential elements do you feel makes a business blog successful, leave your comments below.

Posted by Nadine Mullings  |  Comments Off on 7 Essential Elements for a Highly Successful Business Blog  |  in Blog, Business, Business Development, Marketing for Coaches, Marketing for Consultants, Small Business
August
25 2015

How to Build a Powerful Text Message Marketing List

How to Build a Powerful Text Message Marketing ListIn my last two posts I talked about 5 Reasons You Should Be Using Text Message Marketing and How to Use Text Message Marketing in Your Business, so in this post, I am going to address one of the key factors to being successful with Text Message Marketing, which is building an effective Text Message list. 

[Tweet “The key factor to being successful with Text Message Marketing is…… #TextMessageMarketing #MarketingEssentials”]

Similar to building an email list, you have to get people to opt-in (give permission) to receive information via text message.  So in this post I will cover 5 ways to grow your text message list:

[Tweet “5 ways to grow your text message list. #TextMessageMarketing #MarketingEssentials”]

  1. Encourage individuals to join your text list by offering a special incentive.  (i.e. Text “SPECIAL” to “515151” to receive a 10% off coupon).  People are more likely to opt in to join your list if they get an immediate benefit like a discount code or a coupon.  You can place this offer in your emails, at events offline, on social media, etc.
  2. Encourage individuals to join your text list by having a contest.  (i.e. Text “Ticket” to “515151” for a chance to win tickets to an awesome event that is happening in town).  People always like to have a chance at winning something, so this can be an easy way to build your text message list.
  3. Encourage individuals to participate in a text poll.  Polls are a great way to get instant feedback, but you can also use it as a way to build your text list.  (i.e. Text “Yes” to “515151” if you agree with the question of the day, or text “No” to “515151” if you disagree).  You can use this method of building your list on platforms online or offline just by promoting participating in the poll to your audience.
  4. Encourage individuals to join your text list by offering a lead magnet.  Now I am pretty sure you have heard this term used for online marketing activities.  A lead magnet is a FREE download that would be of interest to your target audience.  Some popular lead magnets include, eBooks, Checklists, Guides, etc.  You can offer the same types of lead magnets to grow your text list,  (i.e. Text “FREEDownload” to “515151”) and send the lead magnet as a link in the reply text message.
  5. Include a “mobile phone number” field in your sign-up forms and add a disclosure on the sign-up form stating that you may contact them via text message (i.e. event sign-up forms online, event sign-in lists, etc.).  Requiring individuals to add a mobile phone number is an easy way to grow your opt-in text message list. 

These five ways are a great way to start to build a text message list.  Once you have a text message list, be sure to check out the How to Use Text Message Marketing in Your Business Post so you can learn how to use Text Message Marketing to effectively reach out to the people on the list that you have created.

Have you started to build a text message list yet?  If so, what have you found to be the most effective way to build your text message list?  Be sure to comment below and let us know. 

Looking for an easy text message marketing platform to use?  Check out EZ texting, an online browser-based mass text messaging software that is affordable and easy to use.

 

Posted by Nadine Mullings  |  Comments Off on How to Build a Powerful Text Message Marketing List  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing
August
18 2015

How to Use Text Message Marketing in Your Business

How to Use Text Message Marketing in Your Business

I recently posted 5 Reasons You Should be Using Text Message Marketing, and got several inquiries and questions regarding text message marketing and how to use it in business, so today’s post is all about How to Use Text Message Marketing in Your Business.

The first thing I want to clear up is that I am talking about using text message marketing to market to individuals who have opted in to your text message marketing campaign.  I do not support and I totally disagree with randomly texting individuals marketing messages who have not given you permission to contact them via text.

Once you have built up a text message marketing list, then you can use text message marketing in several different ways.  Here are 7 ways to use text message marketing in your marketing mix:

[Tweet “7 ways to use text message marketing in your marketing mix. #TextMessageMarketing”]

  1. Special Offers–  An easy text message marketing campaign is to text your list a special offer.  Special offers could cover several things (coupons, discounts, bonuses, etc.)  The key to a successful special offer is that it needs to resonate with your audience.  Make sure it is an offer they will appreciate and take advantage of.
  2. Promote Events–  Text message marketing is a great way to spread the word about upcoming events that you may be hosting (workshops, seminars, open house, etc.).  Your text message can even include a link to the address where the event is taking place, making it easy for people to find the location.
  3. Appointment Reminders–  Send your clients a friendly reminder of upcoming appointments.  This helps to keep everyone on the same page as to when their next consultation or visit is scheduled to take place.  You can send out reminders one week out, one day out, and even one hour before.  This also helps to eliminate missed appointments
  4. Tips–  Send out relevant tips to your clients via text message.  Sometimes just sending helpful and timely tips can be awesome for your clients.  The key is to make sure your tips are relevant and will resonate with your audience. 
  5. Flash Sales–  Text messaging is great to get the word out about a sale that is happening in a very short amount of time.  This type of sale usually occurs within hours (i.e. 9:00 am-1:00 pm, 1:00 pm-9:00pm, etc.).  Because of the need to purchase quickly, text messages are a great way to get the word out about flash sales.  
  6. Surveys/Polls–  Need feedback on a product, service, etc.  Text messaging can be a great way to send a quick poll or survey to get feedback from your audience. 
  7. Welcome Notification–  Welcome new customers, clients, members by sending them a welcome text message.  This is a great way to stand out and show appreciate to your new customer, client, or member. 

Are you using text message marketing in your business?  If so, how are you using text message marketing in your business.  Be sure to comment below and let us know.

Looking for a easy text message marketing platform to use?  Check out EZtexting, an online browser-based mass text messaging software that is affordable and easy to use.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Message Marketing in Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing
August
11 2015

5 Reasons You Should Be Using Text Message Marketing

5 Reasons You Should Be Using Text Message MarketingAlthough text messaging has been around for a while now, using text messaging as a part of a company’s marketing mix is a fairly new concept for most business owners, coaches, and consultants, but the potential of text message marketing is huge.

So why should you be using text message marketing in your marketing mix?  Let’s examine some of the benefits of text message marketing:

  1. A large percentage of consumers use cell phones on a daily basis, and many people send and receive text messages on their cell phones.  In fact, text messaging has become an easy and efficient way to communicate, so sending text messages to your own opt-in list would be an easy and efficient way for you to communicate with your clients or prospects.  Did you know that:

“86% of consumers send or receive a text message every week”  source-  EzTexing-SMS Marketing Statistics

[Tweet “A large percentage of consumers use cell phones on a daily basis. Are you using text message marketing in your business? #MarketingEssentials”]

2. If you would like your marketing messages to be read, then text message marketing is one of the best channels to use to ensure your message will be received and read by your audience, check out these statistics:

“95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.”  source-  Forbes-  Pulling Back The Curtain On Text Message Mobile Marketing

[Tweet “text message marketing is one of the best channels to use to ensure your message will be received and read by your audience. #MarketingEssentials”]

3.  Text Message Marketing is one of the most affordable marketing channels.  Text Message Marketing services range from free, to a couple of cents per text, to a low monthly fee depending on what Text Message Marketing Service you choose to use, making it one of the most affordable marketing channels you can use.

4.  People often take immediate action with a text message.  Unlike other marketing channels, text message marketing tends to be immediate and people tend to take immediate action regarding a text message (i.e. respond, download, click, etc.), so if you are looking for immediate results, you may want to consider text message marketing.

“30% of consumers interact with a brand via text message.” source-  EzTexing-SMS Marketing Statistics

[Tweet “text message marketing tends to be immediate and people tend to take immediate action regarding a text message. Are you using text message marketing #MarketingEssentials”]

5.  Text Message Marketing is easy to use.  Once you sign-up with a Text Message Marketing service, and you have built an opt-in text message list, sending text messages to your audience is super simple.  Just log on to the platform, compose your message, click send, and your message will be received by the individuals on your opt-in list within minutes.

Are you using text message marketing in your marketing mix?  If so, what other benefits do you find from using text message marketing? 

Interested in using text message marketing, check out the EZTexting Platform.  And see how you can start using Text Message Marketing in your marketing mix. 

 

Posted by Nadine Mullings  |  Comments Off on 5 Reasons You Should Be Using Text Message Marketing  |  in Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing, Uncategorized
July
28 2015

5 Top Social Media Management Tools That Save You a Ton of Time

5 Top Social Media Management Tools That Save You a Ton of Time

Social media can play an important role in your marketing mix, but as a busy business owner, coach, or consultant, it can be impossible to find the time to manage your social media.  That’s why using the right social media management tools can save you a ton of time.  

Here is a list of  5 Top Social Media Management Tools you can use in your business to save you time.

  1. Hootsuite
    This list would not be complete without Hootsuite.  More than 10 million users use the Hootsuite social media management platform.  This platform allows you to manage your social networks, schedule your messages, engage your audiences, and measure your ROI right from one easy to use dashboard.  Hootsuite has a FREE plan that offers basic benefits for personal use, and has business plans starting as low as $9.99/month
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  2. Buffer
    Buffer is an app that is used by more the 2 million people.  Buffer helps you drive traffic, increase fan engagement, and save time on social media.  Buffer makes it easy to consistently schedule content on social media, increasing your reach and fan engagement.  This powerful publishing tool make it easy to share content across multiple social networks with one click.  Buffer business plans start at $50/month.
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  3. Sprout Social
    Sprout Social is a powerful social media software.  A management and engagement platform for social businesses. Sprout helps entire organizations extract real business value out of social media through effective engagement, publishing and analytics.  Sprout Social offers a Free 30-day trial and plans start at $59 per user/per month
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  4. SocialOomph.com
    SocialOomph.com is a service that provides free and paid productivity enhancement services for social media users.  Originally created specifically for Twitter, many of the features are specific to Twitter, but it also offers scheduling for Facebook and LinkedIn as well as scheduling your blog posts.  SocialOomph offers a FREE account with basic features, and offers paid accounts starting at $17.97/bi-weekly.
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  5. Meet Edgar
    Edgar is a social media scheduling tool like no other. Instead of publishing your updates just once, Edgar carefully catalogues them in a limitless library that you build over time.  All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it.  Edgar is by invitation only and is priced at $49/month
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Are you using a social media management tool?  If so, what social media management tool do you use?

Be sure to download our 21 Top Social Media Marketing Tips to help you with your social media marketing!

Posted by Nadine Mullings  |  Comments Off on 5 Top Social Media Management Tools That Save You a Ton of Time  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media