Author Archives Nadine Mullings

October
12 2016

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing
October
05 2016

9 Types of Events You Can Host to GROW Your business

9 Types of Events You Can Host to GROW Your business

I recently wrapped up my annual event Purpose, Profit and Passion. The event focused on women living on purpose, with passion and creating, starting, or growing a profitable business.  For the second year in a row, the event was well received and I received sooo much feedback and encouragement to continue to do it again in 2017.

As I mentioned in my blog post, This ONE Marketing Strategy can GROW your business by leaps and bounds, hosting business events can be a really great marketing strategy.  It can help you create brand awareness, promote your business, and become more visible in your community.

Here are 9 Types of Events you can host to GROW your business:

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Posted by Nadine Mullings  |  Comments Off on 9 Types of Events You Can Host to GROW Your business  |  in Business, Business Events, Marketing
September
20 2016

How LinkedIn ProFinder Can Help You Grow Your Business

How LinkedIn Profinder can Help You Grow Your Business

As a coach, consultant or business owner, social media can be a great tool to use to grow your business, but with so many social media platforms out there, it can be hard to decide which platform is right for your business.

If you are building a professional brand and your target audience is professionals, business owners, management level executives, then you don’t want to ignore LinkedIn.

LinkedIn is the world’s largest professional network and currently has over 400 million members, and it can be a powerful social media platform to grow your business if you know how to use it correctly.  The platform allows you to:

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Posted by Nadine Mullings  |  Comments Off on How LinkedIn ProFinder Can Help You Grow Your Business  |  in Social Media
September
13 2016

How Marketing Automation Can Hurt Your Business

How Marketing Automation Can Hurt Your BusinessMarketing Automation when done correctly can be AWESOME for your business.  However, when done incorrectly, it can HURT your business.   So what is marketing automation and how can it HURT or HELP your business?

[Tweet “Marketing Automation when done correctly can be AWESOME for your business. #MarketingAutomation”]

Well, let’s start of by defining Marketing Automation (in my own way).  According to dictionary.com, Marketing is “the total of activities involved in the transfer of goods from the seller to the buyer, including advertising, shipping, storing, and selling” and Automation is defined as “the technique of controlling a process by highly automatic means, and reducing human intervention to a minimum.”

So my definition of Marketing Automation is “the technology used to control the activities involved in the sale of products or services to a consumer by automatic means, with minimum human intervention”

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Posted by Nadine Mullings  |  Comments Off on How Marketing Automation Can Hurt Your Business  |  in Marketing
September
06 2016

The Top 3 Powerful Online Appointment Scheduling Tools

The Top 3 Powerful Online Appointment Scheduling Tools

The right tools can be very helpful in making your business more efficient and effective.  In my series Essential Marketing Tools, I discussed an easy and affordable tool to get more traffic to your blog and the world’s easiest email marketing system. 

A new tool that I have started using this year that has helped me to be more productive and has saved me time is an online scheduling tool that syncs to my calendar.  An online scheduling tool saves you the hassle of the back and forth when it comes to scheduling appointments, meetings, conference calls, demos, etc.

However, before I decided on the tool I am using now, I did a lot of research and noticed that 3 online scheduling tools kept coming up, Acuity, ScheduleOnce and Calendly,  so in this post, I compare the three most popular online scheduling tools, and share with you the reason why I selected ScheduleOnce.

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Posted by Nadine Mullings  |  2 Comments  |  in Business
August
15 2016

This ONE Marketing Strategy can GROW your business by leaps and bounds

This ONE Marketing Strategy can GROW your business by leaps and bounds

As a business owner, coach or consultant, you probably know the importance of MARKETING your business in order to GROW your business.  However, there are 1,001 ways to market your business, so how do you know what will work BEST for your business without wasting a lot of time and money? 

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Posted by Nadine Mullings  |  Comments Off on This ONE Marketing Strategy can GROW your business by leaps and bounds  |  in Business, Business Events
July
27 2016

The 3 C’s of Amazing Social Media Marketing Success

July- Blog Post 3

Social media has become a major part of many people’s lives.  In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large. 

In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks.  With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.

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Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Amazing Social Media Marketing Success  |  in Social Media
July
20 2016

The Two Keys to Social Media Marketing Success

July- Blog Post 2

Before you start any venture, it is important to put a plan in place in order to outline where you are, where you would like to go, and what activities will be necessary in order for you to achieve your goals. 

However, when it comes to social media, many business owners, coaches, and consultants jump in head first, and neglect to put a social media marketing plan together, and then they get overwhelmed and lost in the noisy social media world.  Having a plan helps you to stay focused and consistent with your social media marketing effort so you can eventually see results from your effort.

In this blog post, I reveal the two keys to Social Media Marketing Success, and you can also download the checklist 21 Things You MUST do in Order to Get Amazing Results from Your Social Media Marketing! Be sure to download the list so you can start to put these things into action. 

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Posted by Nadine Mullings  |  Comments Off on The Two Keys to Social Media Marketing Success  |  in Social Media