Engagement is defined as how you attract and hold the attention of your audience, and is something that a lot of entrepreneurs and business owners struggle to do both online and offline.
In this video and blog post I share 5 Ways to Engage Your Ideal Audience both Online and Offline. Be sure to un-mute the volume to hear the video!
As a business owner or entrepreneur, you probably know the importance of having key systems in your business. Systems that help to make your business more effective and efficient.
Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.
They are different tools that accomplish different tasks. One system helps with your marketing effort and the other helps with your sales effort. However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.
When it comes to creating content online, having unique content, having good content, using key online channels, and having a content marketing strategy to get your content out in a big way are keys to making content marketing work for your business.
In this post I share 3 S’s that help you to spread your content and reach your ideal audience. Here are the 3 S’s that are key to using content marketing to grow your business:
As an entrepreneur, business owner, coach or consultant, one of the main things you have to do in order for your business to succeed is GROW, and growing your business will depend on building key parts of your business.
In this post I share three things you must BUILD in order to GROW your business:
A large factor of succeeding as a business owner, entrepreneur, coach or consultant is conquering your fears. FEAR is something that can STOP you in your tracks! It can hinder you from taking the steps necessary to do the things that are necessary to take your business and life to the next level. Fear is by far the #1 thing that stops people from succeeding. Fear of judgement, fear of success, fear of the unknown, fear of failure, fear of criticism, etc, BUT you can fight fear with FAITH.
In the #FaithFriday video below, I share 3 fears you can conquer in 2018 with faith-based success strategies (be sure to unmute the video to hear the content):
Clarity is an AWESOME gift for a business owner. When you are clear on WHAT you need to do to GROW your business, and HOW you need to do it, things are so much easier.
Unfortunately getting the clarity that you need is not that easy for most entrepreneurs and business owners, it takes a lot of trial and error, but when you get clarity in three key areas of your business, you’re better able to attract the ideal clients to your business.
In the #MarketingMonday video below, find out the three key areas you need to be clear on in order to successfully market your business in 2018:
As a coach, consultant or service-based business owner, one of your biggest quests is to grow a sustainable and profitable business. And the BEST thing that you can do in order to succeed at this quest is to have a plan, but not just any plan, but a M.A.P., Marketing Action Plan.
If you’re familiar with the website and app MapQuest, it helps you to reach your destination by providing you with directions, helps you plan your route and lets you know about hotel deals for your destination.
Well, similar to the MapQuest website and app, having a M.A.P. (Marketing Action Plan) for your business can give you the direction that you need, help you plan out the activity you need to be doing for your business, and can help you figure out the right partnerships you need to be making for your business.
In this post I share how to create a M.A.P. to fulfill your business quest for success in 2018:
Change can be a difficult thing for some people to make. As entrepreneurs, coaches, consultants and service-based business owners, we get used to doing things a certain way or going to certain places, but change is necessary in order to improve and to grow your business.
It’s especially important this time of the year to review and reflect on your marketing activity for the year and to figure out what’s working and what’s not working and consider making changes for the new year.
In this video I share 4 things you should consider changing with your marketing in 2018 (be sure to unmute the video to hear it):
As an entrepreneur, small business owner, coach or consultant, you may not have thought that giving back can be a GREAT marketing strategy for your business, but it can, and it allows your company to make a BIG impact.
In this blog post, I share two ways that your company can include giving back, and how it impacts your business, your community and the world at large.
As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea! Understanding, and knowing your business objective is the first step to any successful marketing campaign.
Some key business objectives could be:
Without a goal, it is impossible to measure your success. In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.