Author Archives Nadine Mullings

February
22 2022

Why knowing who you are called to serve is important for your business

Last week, our focus was Mission and the impact of a mission statement on your business.  This week we shall place our focus on how to determine your IDEAL CLIENT AKA who you’re called to serve in the marketplace.  Watch the video below, or read the post to learn why an ideal client profile is important to your business.

I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.

Key Points to Consider when Determining your Ideal Client:

  1. DEMOGRAPHICS – The description of your ideal client to this includes age, gender, race, income, etc. This helps to determine how you market to the ideal client.
  2. PSYCHOGRAPHICS – What does your ideal client think? What is their personality type? What does your ideal client like? What are they attracted to? What are their social activities? What are their religious preferences?
  3. PROBLEMS – What problems does your ideal client have? Think about all the problems they have that your product or service resolves.
  4. SOLUTIONS – What is your solution for your ideal client’s problem? Focus on being the problem solver instead of making the sell.

If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service. Ultimately, you will see an increase in your clients and revenue. 

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022

Posted by Nadine Mullings  |  Comments Off on Why knowing who you are called to serve is important for your business  |  in Blog, Business, Business Development, Business Planning, Ideal Client, Marketing, Marketing for Coaches, Marketing for Consultants
February
15 2022

The impact of a mission statement on your business

We have talked about vision and purpose in our previous videos, and today’s focus is 

Mission Statement – what your company will do on a daily basis to make your vision a reality. It should include who you serve, what you serve and how you do it. Vision is your long-term goal.  Your mission is your daily activity, your grind or hustle to improve the world, your industry or marketplace.

My mission is to stop RAM.  RAM is Random Acts of Marketing.  We need to have strategic marketing plans so we can achieve more clients and money in our business.

The importance of mission statements in business is that people like to get behind missions. If your business mission statement is articulated clearly you will attract your ideal client.

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022

Posted by Nadine Mullings  |  Comments Off on The impact of a mission statement on your business  |  in Blog, Business, Business Development, Marketing, Mission, Vision
February
08 2022

What’s the VISION you have for your business?

I love the quote by Helen Keller that says, “The only thing worse than being blind is having sight but no VISION”.  Vision is so important in life and especially in business.  As believers we should be partnering with God to receive a God-given vision for our businesses.  His word says in Proverbs [29:18]-  Where there is no VISION, the people perish; but he that keepeth the law, happy is he.     

So let’s focus on what is means to have a God-given vision for our business with the word of the day from this Marketing Monday video from 2020: To help us focus to begin the process of focusing on VISION take a look at the video or read the summary to learn more.

What’s the vision you have for your business?

I give a few examples of business vision statements for popular companies in my marketing planner, THE BEST MARKETING PLANNER. For instance, Google’s vision is to provide access to the world’s information in one click. Nike’s vision statement is to bring inspiration and innovation to every athlete in the world. Zappos’ vision statement is all about happiness; they want to deliver happiness to customers, employers, and vendors. American Express wants respect because their vision is to work hard every day to make American Express the world’s most respected service brand.

We learn from those vision statement examples that vision statements are more about what they want their product or service to accomplish in the world versus being specific about the service or product itself.

In the Bible, God gave Abraham a vision that he will be the father of many nations.  At the time Abraham and his wife were very old and had no kids, so the God-given vision seemed impossible in the natural, but we serve a God who is super natural. The vision that He gives us supersedes the natural world.  

My company’s vision is to become a trusted resource and support for faith-based women entrepreneurs and business owners who want to increase their impact, influence, and income. I believe in the ripple effect…..if a woman is able to accomplish her vision then you will see it in every part of her life including her family, community, country, and worldwide.

What do you want your product or service to accomplish to make the world a better place?  (Drop your vision statement and/or your comments and thoughts in the comment section)

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.

Posted by Nadine Mullings  |  Comments Off on What’s the VISION you have for your business?  |  in Blog, Build, Business, Business Planning, Faith, Marketing, Tools, Vision
February
01 2022

Why tapping into your PURPOSE can elevate your business

Did you know that when you are clear on your WHY it can elevate your business? Today’s post is all about how tapping into the PURPOSE of your business can elevate your business. Watch the video below, or read the post to learn the benefits of purpose in your business.

Your business purpose is the specific business intent for which your company has been founded. Your business purpose statement states your business purpose in one or two sentences.

Clarity offers what you do in your business and why your company does what it does. Focus helps to guide your decisions in business as to what falls under your business purpose. Your business purpose gives your business and actions meaning.

Here is a quick exercise to help you form your business purpose statement:

My business was founded to ___________________________________.

Complete that statement in one or two sentences and you will be on your way to establishing your business purpose.

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.

Posted by Nadine Mullings  |  Comments Off on Why tapping into your PURPOSE can elevate your business  |  in Blog, Marketing, Purpose
January
25 2022

5 Faith-based Marketing Principles to Grow Your Business

Earlier this month I hosted the Faith-Based Entrepreneur’s Marketing Intensive.  It was all about getting clear, consistent, and confident when it comes to marketing your business so you can attract the people that you are called to serve in the Marketplace.  

During the workshop, I shared 5 faith-based foundational marketing principles to grow your business.  This blog post is a summary of these foundational principles that I shared.  Once you get clear on the following things then you are better able to reach, attract, and get the attention of the people you are called to serve: 

Continue reading
Posted by Nadine Mullings  |  Comments Off on 5 Faith-based Marketing Principles to Grow Your Business  |  in Blog
January
18 2022

Organize, Schedule, and Manage Your Marketing with the Marketing Calendar by CoSchedule

If you have a desire to be more consistent with your marketing this year, then you definitely need this tool to help you organize, manage and schedule your marketing so you can be more consistent!

CoSchedule allows you to organize all of your marketing in one place and from any place! I have been using CoSchedule since 2015. I first found out about it when I was looking for a content calendar to manage my content marketing. After doing some research, my business coach at the time shared CoSchedule with me and I downloaded their free content marketing template and have been hooked ever since.

Now, CoSchedule is a part of the daily suite of online tools that I use to run my business. So why is CoSchedule the BEST Online Marketing Calendar?

Organize

It helps you to stay organized, and I’m all about being organized.

See All of Your Marketing in One Place

With the CoSchedule’s Online Marketing Calendar, you are able to see both your online and offline marketing all in one place. Whether it’s your WordPress blog post, Facebook post, Instagram post, LinkedIn post, Webinar, a Marketing Event or Email, it all shows up in one calendar for you to manage and see all of your marketing activities in one place. You can use color codes to easily identify key activities in a glance.

Use a specific color for your social media posts, use a different color for your emails, and another color for your blog posts. Doing this makes it easy to see your activity in one glance and know what you are doing on a monthly basis.

CoSchedule also gives you the ability to actually integrate to the tools you use to market your business, so you can automatically see the activity on your marketing calendar. For example, when I schedule an email in my email service provider, ActiveCampaign, it automatically shows up as an email marketing activity in my CoSchedule Calendar, or if I post a new blog on my WordPress website, the blog post automatically shows up in my CoSchedule Calendar. The integration with your everyday tools makes it easy to see and track your marketing all in one place.

Manage

You can manage your marketing by managing your marketing projects, teams, tasks all in one place.

Share Your Marketing from One Place

CoSchedule is a great tool to share your marketing tasks with others. Whether it’s your internal marketing support team or if you’re a solopreneur with an outsource Online Business Manager or Virtual Assistant, you are able to share all the marketing tasks, projects, and responsibilities in one place. Everyone is on the same page for the marketing activity for the week, month, or even the year.

You can also build engagement and repurpose your content by automatically sharing your evergreen social messages at the best times and republishing your top-performing messages by using the ReQueue feature of the CoSchedule Calendar. It automatically reschedules your evergreen social media content.

 

Schedule

Schedule All Your Marketing in One Place

There are so many great features and uses for CoSchedule, but the most important is that if you want to get results from your marketing you need to plan and be organized and CoSchedule allows you to do both.

In fact, I like CoSchedule so much, that I’m also an affiliate, so if you’re interested in learning more about CoSchedule, be sure to click here or click on the logo below to sign-up.

Posted by Nadine Mullings  |  4 Comments  |  in Blog
January
11 2022

S3-E15- 7 Key Lessons from Season 3 of the Women Faith + Business Podcast

Listen to this episode: (00:15:07)
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We have discussed many times how entrepreneurship is an ongoing journey of highs and lows, joy and frustration, excitement and sadness, etc. If you have experienced the best of emotions it is a given that you have experienced the opposite of them as well along the journey. However, those that continue on the journey tend never to regret any parts of the journey. Most of us learn more about and grow our relationship with God during the journey and almost all of us found a way to incorporate our faith into our business. We have shared and overcome a multitude of lessons along the way. I have compiled some of the lessons we discussed this season to share with you on this episode of the Women faith and Business Podcast.

In this episode you will hear:

The Top 7 lessons for Season 3 of the Women Faith + Business Podcast

– How you integrate your faith and your business is a personal decision that should be led by the Holy Spirit

– When you yield to God there is J.O.Y. in the entrepreneurial Journey

– How R.E.S.T is a powerful business strategy

– Your calling is important, needed, and necessary so be intentional about your calling

– Stay true to the path that God has put you on

– Be content in the ups and downs of your business because there is purpose in it all

– This is a journey that we are forever on so we have to give ourselves GRACE

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Posted by Nadine Mullings  |  Comments Off on S3-E15- 7 Key Lessons from Season 3 of the Women Faith + Business Podcast  |  in podcast
January
04 2022

S3-E14- When God answers prayers and creates breakthroughs

Listen to this episode: (00:39:21)
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It is so easy to get distracted, disengaged, and distraught when we are expecting something great to happen. Sometimes, the smallest thing seems to snowball into something much bigger. Sometimes we manifest the snowball effect because we are too focused on the things that can cause distractions. It is important that as we prepare to manage the things that may go wrong that we are seeking answers and wisdom along the way. God still answers prayers and creates breathroughs.

In this episode you will hear:

• How she sought the Holy Spirit for the wisdom of when and what to share with people

• How God gave her the idea for her book

• How she wasn’t bold and courageous about her faith in the beginning

• How she prayed with her client

• How the Lord provides even through difficult financial times

• Her faith healing journey

ABOUT DEB BROWN MAHER:

Deb is a sales catalyst and author of “Sell Like Jesus”. She knows sales inside out from having done it since age 8. Her passion is helping Christian business owners succeed at sales without feeling like a shark. She teaches people how to apply the lessons of servant leadership to sales conversations.

CONNECT WITH DEB:

Website: www.debbrownsales.com

Facebook: https://www.facebook.com/SellLikeJesus

LinkedIn: https://www.linkedin.com/in/debbrownmaher/

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Posted by Nadine Mullings  |  2 Comments  |  in podcast
December
28 2021

S3-E13- When God puts you on the path that He wants you on with Candace Woods

Listen to this episode: (00:29:30)
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One of the biggest questions we have to answer about our life is ‘Where are you going?” This question can be answered as simply as to the grocery store or as in-depth as to save the homeless. Either way, the ultimate answer should be in alignment with whatever path God has placed you. When we are in alignment with God’s will our steps are ordered.

In this episode you will hear:

• How seeking fulfillment made her stumble into entrepreneurship and business ownership

• How God closes doors when guiding you on your path

• How she stepped out on faith to do business full-time

• How she was introduced to faith and business by her life coach

• Learning how to be a good steward of the resources and strategies and people that God placed in her path

• How your pain leads you to a deeper relationship with God

ABOUT CANDACE WOODS:

Deemed The Mindset Architect, Candace B Woods is the founder of Destiny University, a business academy for Kingdom entrepreneurs to learn how to build their businesses on the principles of God.

As a Mindset Business Coach, she is determined to help other Believers in business design, plan, and develop a compelling vision for their life and business, elevate their mindset, and begin to see themselves through the eyes of God. Through her coaching, Candace’s clients are taught how to self-publish books, create coaching programs, and establish speaking platforms that allow them to use their pain for purpose and more importantly, advance the Kingdom of God.

CONNECT WITH CANDACE:

Website: www.candacebwoods.com

Facebook: facebook.com/candacebwoodscoaching

Instagram: instagram.com/candacebwoodscoaching

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December
21 2021

S3-E12- Having the Courage to step into who God called you to be and who He called you to serve with Monique Head

Listen to this episode: (00:40:51)
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So many of us are afraid to be obedient to the Holy Spirit which causes us to avoid and/or delay what God has in store for us. We justify the action or nonaction of the disobedience by telling ourselves and others that God and/or our faith has no place in the marketplace. This mentality hinders our growth and success. Monique talks about how your belief can manifest the high points of your business and how God uses anybody to do His work. The only requirement from you is obedience and courage.

In this episode you will hear:

• How she created her first product after being fired from her job

• How her mom told her that it’s only what you do for God that counts

• How she felt called to fill a gap in the marketplace by talking about feminine allure for Christian black women

• How God can use anybody to do His work in the marketplace

• How she equips women with the spiritual tools and the strategies so ultimately they are advancing God’s Kingdom and getting what they want

• Being obedient to being Spirit-led to what God is calling you to do in the marketplace

• How her belief manifested the high points in her business

ABOUT MONIQUE HEAD:

Monique Head is a Detroit native and graduated from the University of Michigan and Saint Louis University School of Law. She lives in St. Louis, Missouri with her husband and their two daughters.

While in law school, Monique became fascinated with Feminine Influence™. As a young woman, she went through the typical struggles of dating good men, and not-so-good men. Over time, her interest developed into a passion, until she realized it was her calling.

After thoroughly refining the component parts of Feminine Influence™, she began teaching what she’d learned to women in her community. Their results were so positive that Monique intensified her work.

Today, Monique is a femininity educator committed to providing black Christian women with the insights and skills they need to find the lifelong loving relationships they desire. Her spiritual, faith-focused approach couples tough love with good vibes.

CONNECT WITH MONIQUE:

Website: http://feminineinfluence.co/checklist

YouTube: https://www.youtube.com/c/feminineinfluence

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Posted by Nadine Mullings  |  Comments Off on S3-E12- Having the Courage to step into who God called you to be and who He called you to serve with Monique Head  |  in podcast