When it comes to marketing your business, three key things to consider that will help to make your marketing campaign successful is your reach, your message and using the right channel. Selecting the right channel to reach your audience and sending the right message can make a big difference in the success of your marketing campaign.
In this post I will share 3 Modern Messaging Channels to Easily Reach Your Clients and Prospects
As a business owner, entrepreneur, coach or consultant, it’s important to have an online presence in the form of a website, but just having a website is not enough, you need to generate traffic to your website.
One of the best ways to generate traffic to your website is using social media to promote the content on your blog. Blog posts are educational and people always want to learn more, so promoting your blog posts on social media can be a great way to get traffic to your website.
In fact, websites with a blog that consistently add content to their blog see 55% more traffic to their website and small businesses that blog get 126% more lead growth than small businesses that do not blog (for more statistics on how blogging increases your website traffic, check out this blog post from impact on
Here are five ways you can promote your blog post on social media to get more traffic to your website:
Your website is your home base online for your business. Are you using your home base to make money online? Gone are the days where your website is an online brochure for your business, you now have the ability to make your website work for you by collecting leads and sales 24/7, but if you’re not using the right strategies on your website, you are leaving money on the table!
In this blog post discover how to stop leaving money on the table when it comes to your website, and how to use blogging to increase the opportunities available for your business.
As an entrepreneur, business owner, coach or consultant who has a business in 2017, you more than likely have a website (or if you don’t, you should definitely get one), but is your website working hard for you? And what makes your website work hard?
Well, one of the biggest things that your website should do is collect leads for your business. Did you know that 95% of the people who visit your website will not come back again? So capturing leads and then nurturing those leads through email marketing should be an important part of your marketing strategy.
Marketing Automation when done correctly can be AWESOME for your business. However, when done incorrectly, it can HURT your business. So what is marketing automation and how can it HURT or HELP your business?
[Tweet “Marketing Automation when done correctly can be AWESOME for your business. #MarketingAutomation”]
Well, let’s start of by defining Marketing Automation (in my own way). According to dictionary.com, Marketing is “the total of activities involved in the transfer of goods from the seller to the buyer, including advertising, shipping, storing, and selling” and Automation is defined as “the technique of controlling a process by highly automatic means, and reducing human intervention to a minimum.”
So my definition of Marketing Automation is “the technology used to control the activities involved in the sale of products or services to a consumer by automatic means, with minimum human intervention”
It may seem like a silly question, but what is the difference between having a blog and having a website? And when it comes to your business strategy, do you need both?
With the popularity of blogs and social media, some companies are thinking they may not need a website. Although a business can be successful without one, I feel it is important to have one. Your website is your home base, the place on the internet where your company/brand lives. All other places on the internet like blog platforms, or social networks are places that you rent space, so if you are serious about your business you don’t want to just RENT, you want to OWN!
According to dictionary.com, “A website is a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.” Your website really is the place where people will go to learn about your company. Since people go there to learn about your company, your website should include the following:
So what is a blog and how does it differ from your website?
According to dictionary.com, “A blog is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.” Your blog is where you express your opinions and share your insights about your particular topic with your audience. Your blog should be used for the following:
So now that you know the difference between your website and your blog, do you need both? It depends! If you want to be known as an expert in your industry and you are committed to consistently blogging (posting articles) on your blog, then blogging should be included in your online marketing strategy, but if you are not sure you will have the time to consistently blog and be committed to maintaining your blog, then you should not start a blog. Although it has many benefits, blogging is not for everyone!
On the other hand, having a home base for your business/brand is important, so I feel having a website is a MUST for a business while having a blog is OPTIONAL.
So what do you think, does a business need a blog and a website? Do you have a business blog and a business website?