Business Archives - Page 12 of 16 - Nadine MullingsNadine Mullings

May

12 2015

The Secret to a Successful Business Blog

I have seen it over, and over, and over again. Independent business owners, coaches, or consultants who decide to start a business blog because they have heard that it is important to have a blog for your business. They usually have all intention to keep up with the blog, but after a few weeks or months, the blog ends up in the blog grave yard. Why does this happen so often? Because most people start blogging without a plan.

It’s true that there are many benefits of blogging, I wrote a blog post about how blogging can help you gain the know, like, and trust factor, which is so important when growing your business, but other factors include helping to identify you as an authority or expert in your field, or making it easier for people to find you and your business due to the Search Engine Optimization (SEO) benefits that occur from blogging.

However, without a real blogging plan, you can easily be doomed to head to the blog grave yard. Here are 5 things for you to consider when starting a business blog: [Tweet “Without a real blogging plan, you can easily be doomed to head to the blog grave yard. #Blogging #MarketingEssentials”]

Why do you want to start a business blog? Basically, what is the goal of your blog, this could vary from:
1. Building your expertise in your field
2. Becoming known as a thought leader in your field
3. Becoming known as an authority in your field
4. Providing valuable information to your current customers/clients
5. Attracting new customers/clients
6. Building your SEO so you can be found in online searches
Who is your target audience? Who are you trying to reach with your blog posts? You can answer this question by deciding the following:
1. Are you talking to your peers in your industry?
2. Are you talking to your current customers/clients?
3. Are you talking to potential customers/clients?
What do you want to talk about? Pick a particular topic or several topics that will be relevant to your business and your target audience, and decide to consistently blog about that topic or topics. When you have a business blog, you want to stay on topic and not venture off on to topics that do not relate to your business or can’t tie back to your business in some way. You also want to make sure that the information that you are sharing is relevant and will resonate with your target audience. What do they want to hear about? What are their struggles or concerns?
How often do you want to publish your blog posts? Decide how often you are going to publish your blog posts and stick with it. The biggest problem I see when it comes to business blogs, is a company will decide to blog, but then they don’t stay consistent in publishing to the blog, because they get busy and the blog is secondary. If you decide to select a day and time to publish your blog posts then stick with it. If you decide the frequency to publish (daily, weekly, bi-weekly, monthly, etc.), then stick with it.
How will you measure success? Now this is a touchy subject, because you could be blogging for months, even years and have no way to really measure the success of your blog. Some people measure success by traffic, how many people have visited the blog posts. Some people measure by shares, how many people have shared the post on social media. Others measure by blog comments, how many people actually comment on a blog post. Others measure based how many individuals have taken action based on the blog post (i.e. visited a sales page, visited a landing page, signed up for their email list, etc.). Depending on what your goal is from #1, that will determine how you need to decide what you will use to measure the success of your business blog.

Do you have a business blog? Do you feel like your business blog is successful? Share your comments and/or links to your blog below.

If you have a business blog and you would like to take it to the next level, or you are thinking about starting a business blog, we can help, contact us to schedule a free blogging success strategy session.

Posted by Nadine Mullings | 2 Comments | in Blog, Business, Business Development, Marketing for Coaches, Marketing for Consultants

April

28 2015

6 Super Quick Ways to Grow Your Business Using Text Marketing

As an independent business owner, coach or consultant, you know the importance of staying in contact with your customers and prospects, and having a plan to consistently stay connected can help you grow your business.

There are several ways that you can stay in contact with your customers and prospects, (i.e. social media, email marketing, phone calls, etc.). However, Text Message Marketing is one of the only methods that allows you to effectively, efficiently, and easily reach your customers wherever they are, and whenever you need to.

[Tweet “Text Message Marketing is one of the only methods that allows you to effectively, efficiently, and easily reach your customers”]

Here are 6 Super Quick Ways you can use Text Message Marketing to help you grow your business:

Appointment Reminders– If you set appointments for your consultations or sessions, then using text messaging to remind your clients of their appointments is a great way to confirm the appointment and remind your client at the same time. Texting clients the day before an appointment not only reminds them, but also gives them a chance to adjust their appointment if they need to. You can even send text messages about appointments that haven’t been made but need to be scheduled.
Mobile Coupons– We all like to know that we are getting a good deal, so why not use text message marketing as a way to send out good deals to your loyal customers. Mobile coupons generate an immediate response when you create a call to action with a time limit. You can use a push campaign to send out text messages to your list with a unique mobile coupon code. The customers can then show this code at your office or enter it on your website to obtain the discount.You can also do a pull campaign in which individuals send a text to a short code and they are then added to your mobile coupon list. Types of discounts you could offer include:
1. Bonus offers
2. Percentage off
3. Flash sales
4. Not sure what discount to offer? Use technique #5 “Text to Vote” to run a poll and find out what offer is more attract to your audience.
Promotion Announcements– Running a special promotion for customers or prospects? Create a text message that you can send out to your mobile list. You can create special promotions around:
1. Holidays
2. Seasons
3. Exclusive Deals
4. VIP Promotion
5. Rewards/Loyalty Programs
Text to Join– is a great way to build both your mobile phone number list and your email list. You can have someone text a word to your short code and then respond with their email address. This kills two birds with one stone by having them join your text list and your email list with one transaction.
Text to Win– People love contests, so why not offer a text to win contest. Allowing people to actually enter the contest via text message. Be sure you have the contest rules available online for people to be able to refer to the contest rules.
Text to Vote– This method became popular from talent shows like American Idol and The Voice, which allows the audience to participate in the results of the show by texting their vote for their favorite artist. You can run similar promotions by having people vote for their favorite product, service, coupon idea, etc.

Are you using text message marketing in your business? If so, what methods are you using, and has it helped you to grow your business?

Do you need help with creating a text message marketing plan, getting started with text message marketing, or taking your text message marketing to the next level? Contact Us and let us help you!

Posted by Nadine Mullings | Comments Off | in Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing, Uncategorized

April

14 2015

How to Use Text Marketing to Grow Your Business

Texting has grown to become a part of everyday life for most people, and when most people are using a tool consistently to communicate, businesses will always look for ways to use that tool as a way to market their businesses.

The first time I was exposed to using text to communicate with a company was in 2005 after Hurricane Katrina in New Orleans. After seeing a telethon and the requests for donations to help the victims, I felt moved to make a donation, so I pulled out my cell phone and texted whatever word we were supposed to, responded with my donation amount, and confirmed my donation amount, all in a matters of minutes (maybe even seconds), I had made my donation to the American Red Cross.

Since that time, companies are starting to realize how powerful text marketing can be, and we are seeing more and more companies jump on board with text marketing. The great thing about text marketing is that it is affordable for the small business owner and 95% of text messages are opened and read within minutes of receipt, so as an independent business owner, coach or consultant, it can be a great way for you to reach out to your customers or prospects. [Tweet “The great thing about text marketing is that it is affordable for the small business owner.”] [Tweet “95% of text messages are opened and read within minutes of receipt”]

So with that said, how does text marketing work for independent business owners, coaches and consultants? The first step is to select a mobile marketing service provider. Once you have signed up with a mobile marketing service provider, you will need to:

Build your opt-in mobile phone list– this is important because the goal of any successful marketing is to have your customer or prospect opt-in to receive your information, so it is important that the individuals on your mobile phone list have given you permission to text them. You don’t want to be a spammer!
1. Have your customers or prospects text a keyword to a short code/number that is provided by your mobile marketing service provider. A keyword is one single word that your customer or client can text to your short code number (i.e. FREE, JOIN, SPECIAL, etc.). A short code number is a number (typically 5-6 digits long) that is provided by your mobile marketing service provider in which your customers or prospects can text the keyword (i.e. 72404, 54465, 33031), so a request could be Text “FREE” to “72404”.
2. It’s always good to provide something of value for joining your list (i.e. special discount coupon, free eBook, etc.)
3. Once the prospect or customer has gone through the process, they have opted in to your mobile phone list and you now have permission to communicate with him or her via text message.
Send text campaigns to your customers and prospects. This can include:
1. Special offers and coupons
2. Announcements
3. Messages
4. You can get as creative as you would like as to what you can send your customers and prospects via text.

Are you using text marketing in your business? Are you thinking about using text marketing in your business? Share your comments below.

If you need help with getting started with text marketing or taking your text marketing to the next level, click here to contact us.

Posted by Nadine Mullings | Comments Off | in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

February

23 2015

How to use automated emails to grow your business

How to use automated emails to grow your business As a small business owner, coach or consultant, email marketing can be a key way to grow your business, but are you using various types of email marketing to grow your business?

Most people think of e-newsletters or e-zines when they think of email marketing, but one of the best ways to grow your business is by strategically using automated emails. Two key types of automated emails are autoresponders and drip campaigns.

Autoresponders

Let’s start with autoresponders. We’ve probably all seen this type of email in action. Whenever you opt-in to receive a product, service, ebook, white paper, checklist etc. from a company, we immediately get a response email from the company after the action has taken place. This is an autoresponder in action. The email could simply be a “Thank You for Your Business” email or it could even be the delivery of the actual digital product or service via email. Whatever the case may be, the automatic email that you receive after taking action with that company is an autoresponder.

Autoresponders are great because you can set it in advance and it runs on autopilot. So if you client signed up for your coaching program or scheduled a consultation you don’t have to manually respond to that client, your autoresponder will take care of the communication for you. It’s like having a personal assistant who handles your initial communication. This is not only time saving, but it also makes you more efficient knowing that this part of your business is always taken care of.

Drip Campaigns

In addition to Autoresponders, you may want to automatically send out a series of emails to your clients and/or prospects over a period of time. Drip campaigns make the process of creating and sending these emails super easy. You create the emails one time and then when a client is added to the list the emails go out to the client or prospect over a period of time.

All of this happens behind the scenes, so the drip campaigns automatically keep your audience informed without the need for you to actively do the work. It is super important for you to plan out what drip campaigns you would like to send out. Make sure that the emails are informative, value-packed, and beneficial to your audience.

For example, many companies like to send out a drip campaign to new customers. A series of emails welcoming the client and informing them of the various services that you offer and giving valuable and helpful information can really help to start the relationship off in a good way.

Tips:

The key to successful autoresponders and drip campaigns is to keep it relevant and timely.

By keeping it relevant you are ensuring that the information that you are sending is what your client or prospect needs and can help them in some way. And by making sure it is timely you want to make sure that you are sending emails at a frequency that is not annoying to the recipient. Spreading it out over the course of several days is good. Most people don’t like to receive back to back emails from a company (unless they have signed up for a daily email in which they know they will be receiving frequent emails from the company)

So if you have not done so already, be sure to setup an autoresponder and think about various drip campaigns that you can send out to your clients and prospects.

Are you using automated emails in your business? If so, are autoresponders and drip campaigns a part of your automatic email mix? Be sure to share your thoughts below.

Posted by Nadine Mullings | Comments Off | in Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

February

10 2015

Does List Size Really Matter?

When it comes to your email list, does the size of your list really matter? As a business owner, coach or consultant, you probably already know about the importance of having and growing an email list, but did you know that it’s not the size of your email list that is most important, but the quality of the people on your list? As the saying goes, it is better to have an email list of 100 interested prospects, than 1,000 uninterested people.

However, you still want to work on increasing the size of your list because you want to make sure your message is reaching a wider audience each month. Your goal should be to grow your email list with individuals who are interested in what you have to say, and what you have to offer. So the big question is how can you effectively and efficiently grow your email list?

Here are 6 tips to grow your email list:

Offline:

Events– whenever you conduct an event (workshop, seminar, etc.), or if you are presenting at an event, be sure to collect the email addresses of the attendees (or participants who expressed an interest in learning more) . Be sure to disclosure that by signing your list or providing their information they are agreeing to receiving emails from you.
Text Messages– Consider adding a text to join your email list option. Now-a-days people don’t leave home without their smart phones, so making it easy for them to join your email list by simply texting a word to a number and then providing their email address makes it easy to join your email list.
QR Codes- Consider adding QR Codes to your marketing material (business cards, brochures, flyers, etc.) It’s another way to make it easy for people to join your email list. However, I personally don’t really use QR Codes and haven’t gotten a lot of people through this method, but it is still something you could consider.

Online:

Webinars– a great list building strategy is webinars. When you conduct webinars, people have to give their information to sign up for the webinar. Just add a disclosure that signing up for this webinar also gives you permission to add them to your email list.
Lead Pages– Another great online list building strategy is to create a lead magnet (eBook, White Paper, Case Study, Checklist, etc.), and have people enter their information on a specially designed lead page that talks about how great your lead magnet is, and why they need to give you their contact information so they can receive your awesome lead magnet. This technique works really well because you know that you are getting people who are interested in the content that you have to offer
Social Media– Encourage people who follow you on social media to sign-up for your email list so that they can get additional and maybe even exclusive information that you provide only through email. This technique works really well, because if you already have a following on social media, it just makes sense that the next logically step for them is to receive your emails. This also allows the relationship to get stronger when they are not only connected to you via social media, but also receiving your emails.

For more tips, download this Guide Building Your List Can Be a Thing of Beauty by Constant Contact

Posted by Nadine Mullings | 2 Comments | in Business, Business Development, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

January

27 2015

The Truth About Blogging for Business

There are many advantages to starting a business blog. In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business, but what most people don’t necessarily talk about is the “truth” about blogging. So in this blog post I will uncover some of the truths about blogging for your business:

Blogging for business has become very popular in the last five years or so, which has created a crowded blogging world and with so many things grabbing people’s attention, it takes time to get results from your business blog (it can even take years), so if you think blogging for your business will bring you a ton of clients quickly, think again.
Creating content for your blog takes time. You have to think about the content you want to post, then you have to create the content, and then you have to promote the content, this can take a lot of your time and effort. For example, on average it can take up to two hours to create the blog post, it may take an additional 10-20 minutes to promote the posts on your various social networks, so one blog post can take almost three hours, so depending on how many blog posts you produce per month, this can be very time consuming
A large percentage of business owners, coaches and consultants manage all aspects of their blog themselves. According to coSchedule, 58% of business bloggers are solo bloggers. That means they are the content manager, the copywriter, the graphic designer, the promoter, and everything else for the blog, which can become overwhelming because of the different elements of running a business blog as well as keeping up with running a business!
Many blog posts go largely unnoticed. You put all the time and effort into creating content for your blog, and then nobody reads it. That is why promoting your blog post is an important part of blogging for your business. You can promote your blog posts to your email list, on social media, etc.
A large percentage of business blogs die after a few months because many business owners, coaches and consultants can’t find the time to keep up with the blog. In fact, according to a recent survey by coschedule, 22% of respondents said their biggest challenge when it comes to blogging is finding time, which makes it easy to see why so many business blogs end up in the blog grave yard.
Most people will not comment on your blog. One of the great things about blogs is the ability to create conversations, because people are able to comment on your blog posts, but the statistics show that the majority of people who may read your blog, will not comment on your blog post, which can make it hard to gauge if you are engaging your audience.

So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.

Do you have a business blog? Are you thinking about starting a business blog this year?

Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

January

12 2015

The 5 C’s of a Successful Business Blog

As a business owner, coach or consultant, blogging can play a key role in your marketing strategy. As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.

In order for your blog to be successful, you need to follow the 5 C’s of Blogging:

Content
The first and most important part of your blog is your content. You should decide on the main topic for your blog (i.e. business, gardening, etc.) and then decide up to three sub-categories for your topic (i.e. business- marketing, leadership, productivity; gardening- fruits, vegetable, flowers; etc.).Once the topic and sub-categories have been decided, then the next thing is deciding whether you are going to come up with original content or content that you curate.In order to show your expertise in your particular area, having original content is very important. That is how you showcase what you know and show your knowledge in your area. However, coming up with original content consistently can be a difficult task, so sometimes it helps to curate other people’s content. Use what they have posted about your area or expertise and write a response or a differing opinion to the original article, or just reposting what they have written also works too. As long as the content is relevant and will resonate with your audience then using other people’s content is fine. The biggest thing when it comes to curating content is giving credit to the original source of content, your goal is not and nor should it ever be to take their content as your own, so always give credit where credit is due. This is especially important when it comes to copyright infringement, you do not want to plagiarize, so be sure to site where your content is coming from.
Community
Your blog posts should be targeting a specific community. Your goal in blogging is not just to add value by informing your readers, but to also create followers who become your community. Having a community of people who are like-minded and enjoy your content can do wonders for your business. When you create a community, you create loyal followers who can become loyal customers, so knowing that you are creating a community for your blog is also helpful.
Conversations
You want your blog posts to create conversations. The great thing about blogs compared to regular online articles is the fact that blogs allow people to converse about the particular topic that you have posted. You want to create conversations around your topic, so it is not a one-way street, but a two-way conversation with the writer of the blog and the audience. The ability to have a conversation, adds another level of connection with you and your audience, so make sure that your blog posts create a level of conversation around your industry or topic.
Consistency
I believe there is a Blog grave yard, so many people have good intentions to start a blog, but couldn’t or didn’t keep up with blogging consistently, so their blog died! When you make the decision to start a blog for your business, you have to be consistent with posting on the blog. You have to decide what makes sense for your business. If you are able to blog weekly that’s great, if you can only blog bi-weekly that’s fine too, the least amount of commitment would be blogging once a month. Of course there are benefits to blogging more frequently especially when it comes to Search Engine Optimization (SEO), and people finding your content online, but you want to take on a frequency that will be able to fit into your business. Blogging on a daily basis is not viable for the average business so you have to figure out what frequency works best for your business.
Convert
As a small business owner, one of your blogging goals should be to convert your followers to customers. By sharing your content with your readers people start to view you as knowledgable or an expert in your field. Once they have that level of trust in your knowledge and your blog talks about solutions, if they are in the market for what your company offers, they will naturally see you as a solution and become a customer, which ultimately is what you want. Having strong call-to-actions (i.e. click here, sign-up now, learn more, etc.) on your blog helps with converting people to your website pages, or sales pages for your product or service.

Are you currently blogging for your business? If so, what other C’s do you think are an important part of blogging?

Posted by Nadine Mullings | 2 Comments | in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Uncategorized

December

10 2014

How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business

As an entrepreneur or small business owner, standing out from your competition is really important. Creating a unique statement that tells why you’re different is good, but as we know, people really like to buy from people they know, like, and trust, and a simple statement as to why you are good, may not be enough.

A great way to establish the know, like and trust factor is by blogging. Blogging is a great marketing strategy because if you consistently blog and promote your blog posts you will build an audience who will begin to know, like and trust you based on the content that you publish.

So let’s break down the way you can use a blog in order to establish the know, like, and trust factor and grow your business:

KNOW

Your blogging goal as an entrepreneur or small business owner is to become known as an expert in your field. People like to buy from people who are knowledgeable, helpful, and show that they care. Through your blog you can become known for providing valuable tips, tools, and techniques in your industry. If you consistently put out good content on your blog and that content is shared, this will help you to grow your “Know” factor.

LIKE

Another blogging goal is for people to get to like you. Your tone, writing style, and the content you provide on your blog should help with the like factor. Keep in mind your goal is not to be liked by everyone, but to be liked by your ideal target audience. When you know who you are talking to, and what their needs are, then you will be better able to create content that resonate with your target audience. Therefore, they will end up liking your content, and therefore, liking you.

TRUST

And lastly, your blogging goal is to build trust with your audience. This is a big one because people may buy from people that they don’t know that well, and may even buy from people they don’t always like, but they have to have a level of trust in you, your company, or your service in order to buy from you, so building the trust factor is really important. You can build trust with your audience by practicing what you preach, by doing what you say you are going to do, by being professional, by being reliable and consistent. When you show up on your blog consistently and provide good information, you are helping to build the “Trust” factor with your audience.

There are many factors why you should consider blogging in your marketing strategy and growing the know, like, and trust factor is just one reason why entrepreneurs and small business owners should be considering blogging. Are you currently blogging for your business? If so, do you feel blogging helps to build the know, like, and trust factor for your business? Share your opinion in the comments below.

Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Small Business, Uncategorized

November

11 2014

Do You Have a Business M.A.P.?

Do you have a business M.A.P.? Wondering what a business M.A.P. is, and why you would need one?

It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.

When you need to go somewhere, and you are not sure how to get there, you need directions. You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car. Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B. The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.

Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination. In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“. With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.

For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there. Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:

Point A- Sales are 50 units a month

Step 1- Increase leads by doing the following actions:

a. Attending more networking events

b. Placing ads on Social Media

c. Creating an email campaign

d. Creating an AdWord campaign

Step 2- Increase referrals by doing the following actions:

a. Joining a referral networking group

b. Looking for referral partners

c. Creating a referral partner program

d. Having a referral incentive

Step 3- Increase sales conversations by doing the following actions:

a. Having monthly webinars

b. Having monthly teleseminars

c. Having monthly in-person events

d. Having more one-on-one meetings with prospects

Step 4- Increase your conversion rate by doing the following actions:

a. Creating sales pages with good content and strong calls to actions

b. Creating emails with good content and strong call to actions

c. Creating videos with good content and strong call to actions

d. Adding testimonials to your website and sales pages

Point B- Measure the increase in sales

So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business. You can create a plan for each business goal that you have and make adjustments to the actions when necessary.

Have you created your business M.A.P.? If so, what marketing activities do you include in order to reach your goals?

Posted by Nadine Mullings | Comments Off | in Business, Business Planning, Marketing, Small Business

October

27 2014

5 Virtual Events to Grow Your Business

I’ve mentioned in several of my blog posts that having consistent events for your business is a great marketing strategy. Events give people an opportunity to learn more about you, more about the business, and more about your product or service. Over the last decade or so, Virtual Events have become very popular. I define virtual events as any type of event that does not take place in person.

Here are some examples of types of virtual events you can have to market your business:

Tele-Seminars– Tele-Seminars have become very popular because they are easy to execute. All you need is a telephone and a conference line, and you will be able to conduct an event over the phone. Many companies are using this strategy to introduce prospects to their business, product, service, program, etc. Although teleseminars are a great strategy, the down side is the lack of visuals. A company has to rely solely on audio and many people need to see visuals. That is why most tele-seminars encourage listeners to go to a website to get more information and to sign-up.
Webinars- Similar to tele-seminars, webinars have become super popular with the increased popularity of the use of the Internet. Webinars are seminars conducted via the web and participants are able to both hear the speakers and see the visuals. Webinars are also very easy to put together, all you need to do is use a webinar software that either has VOIP (Voice over Internet Protocol) or you can also use a conference line for people to be able to hear the webinar. Including a consistent webinar in your marketing strategy can be helpful to growing your business.
Videos– Videos are a great way to conduct virtual events. Whether it’s a demo video, interview video, etc. videos allow you to create events and post them online to create a virtual event. You can pre-record the video or stream it live.
Livecasts– Livecasts have also become popular because you are able to actually conduct a live training or seminar which includes a live audience and then stream it over the Internet so that it can be viewed by others online. This strategy is not totally virtual seeing that you may or may not have a live audience when taping the livecast.
Livestreams– Similar to Livecasts, Livestreams are not totally virtual because a live stream usually occurs during an actual in-person event like a conference or seminar. The added ability to record it live and have people view the event via the Internet makes the Livestream a virtual event.

Are you including events in your marketing strategy? If so, are you also using Virtual Events to grow your business?

Posted by Nadine Mullings | Comments Off | in Business, Business Development, Business Events, Event Marketing, Marketing, Small Business