As a business owner, coach, or consultant, you may not be taking advantage of one of the best marketing platforms out there, Text Message Marketing. Many people avoid text message marketing because they are unsure how to use it, how to not be intrusive, and how to get results. However, it’s not as complicated as people make it out to be.
The secret to successful text message marketing is really four-fold:
- Build an engaged audience of people who are interested in hearing from you via text message. This is the first step and the most important step. You have to build a permission-based list of individuals who have agreed to receive text messages from you. Without a permission-based list you will not be able to succeed with Text Message Marketing. Similar to email marketing, your list is going to be the core of your success. For tips on how to build your Text Message Marketing list, be sure to check out the post How to Build a Powerful Text Message Marketing List
- Once you build an awesome permission-based Text Message Marketing list, the next step is to provide valuable content. Discounts and promotions work really well with text message marketing. Offering some type of coupon or discount code for your product or service via text message has a high response rate because the majority of people will see your message, and those are interested in your promotion will usually take action. However, text message marketing is not limited to just coupons and promotions, they are also good for announcements, notifications, and reminders. For more ideas on how you can use text message marketing in your business, be sure to check out the post How to Use Text Message Marketing in Your Business
- Be sure to consistently reach out to your audience via text message. You have to be very careful to make sure that you respect your access to someone’s text messages, and you don’t want to be an annoyance, so it is important to gauge how often you will be sending out text messages to your list. It even helps to establish frequency up front so people will be more comfortable opting in to receive information from you via text. Saying something like “We respect you and will only send you text messages two times a month”. Establishing it upfront and sticking with what you promised will help establish trust.
- Lastly, it is important to always offer a way to opt out of receiving text messages from you. This is a requirement, and if you are using a text message marketing provider this option can automatically be added to your text messages. You want people to be able to easily opt out if they are no longer interested.
If you follow all four steps, then you will have the secret to successfully using text message marketing in your business. Are you using text message marketing in your business? If so, what have you found makes your text message marketing successful? Be sure to leave a comment below.