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July
25 2017

The Power of Compound Content

How to Use #ContentMarketing to Grow Your Business

As an entrepreneur, business owner, coach or consultant, who runs a service-based business, one of the best ways to get your ideal clients to happily pay you the money that you are worth is to be known as an expert and authority in your field, and one of the best ways to become an expert or authority in your field is to produce content online.

Content comes in many forms articles, blogs, videos, pictures, and audio.  When you produce your own original content, it shows that you care about your audience enough to create useful information that they can freely consume.  Original content solidifies you as an expert and authority in your field.

So why would you want to be known as an expert or authority in your field?  Well, when you take this position in your industry, you get more opportunities, you’re able to reach more people, and you get paid more money, so if you want to make an impact, your goal should be to become known as a leader, expert, and authority in your field.

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Posted by Nadine Mullings  |  Comments Off on The Power of Compound Content  |  in Blog
December
22 2015

The 3 C’s of Successful Text Message Marketing

The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

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  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized
August
25 2015

How to Build a Powerful Text Message Marketing List

How to Build a Powerful Text Message Marketing ListIn my last two posts I talked about 5 Reasons You Should Be Using Text Message Marketing and How to Use Text Message Marketing in Your Business, so in this post, I am going to address one of the key factors to being successful with Text Message Marketing, which is building an effective Text Message list. 

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Similar to building an email list, you have to get people to opt-in (give permission) to receive information via text message.  So in this post I will cover 5 ways to grow your text message list:

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  1. Encourage individuals to join your text list by offering a special incentive.  (i.e. Text “SPECIAL” to “515151” to receive a 10% off coupon).  People are more likely to opt in to join your list if they get an immediate benefit like a discount code or a coupon.  You can place this offer in your emails, at events offline, on social media, etc.
  2. Encourage individuals to join your text list by having a contest.  (i.e. Text “Ticket” to “515151” for a chance to win tickets to an awesome event that is happening in town).  People always like to have a chance at winning something, so this can be an easy way to build your text message list.
  3. Encourage individuals to participate in a text poll.  Polls are a great way to get instant feedback, but you can also use it as a way to build your text list.  (i.e. Text “Yes” to “515151” if you agree with the question of the day, or text “No” to “515151” if you disagree).  You can use this method of building your list on platforms online or offline just by promoting participating in the poll to your audience.
  4. Encourage individuals to join your text list by offering a lead magnet.  Now I am pretty sure you have heard this term used for online marketing activities.  A lead magnet is a FREE download that would be of interest to your target audience.  Some popular lead magnets include, eBooks, Checklists, Guides, etc.  You can offer the same types of lead magnets to grow your text list,  (i.e. Text “FREEDownload” to “515151”) and send the lead magnet as a link in the reply text message.
  5. Include a “mobile phone number” field in your sign-up forms and add a disclosure on the sign-up form stating that you may contact them via text message (i.e. event sign-up forms online, event sign-in lists, etc.).  Requiring individuals to add a mobile phone number is an easy way to grow your opt-in text message list. 

These five ways are a great way to start to build a text message list.  Once you have a text message list, be sure to check out the How to Use Text Message Marketing in Your Business Post so you can learn how to use Text Message Marketing to effectively reach out to the people on the list that you have created.

Have you started to build a text message list yet?  If so, what have you found to be the most effective way to build your text message list?  Be sure to comment below and let us know. 

Looking for an easy text message marketing platform to use?  Check out EZ texting, an online browser-based mass text messaging software that is affordable and easy to use.

 

Posted by Nadine Mullings  |  Comments Off on How to Build a Powerful Text Message Marketing List  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing
August
18 2015

How to Use Text Message Marketing in Your Business

How to Use Text Message Marketing in Your Business

I recently posted 5 Reasons You Should be Using Text Message Marketing, and got several inquiries and questions regarding text message marketing and how to use it in business, so today’s post is all about How to Use Text Message Marketing in Your Business.

The first thing I want to clear up is that I am talking about using text message marketing to market to individuals who have opted in to your text message marketing campaign.  I do not support and I totally disagree with randomly texting individuals marketing messages who have not given you permission to contact them via text.

Once you have built up a text message marketing list, then you can use text message marketing in several different ways.  Here are 7 ways to use text message marketing in your marketing mix:

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  1. Special Offers–  An easy text message marketing campaign is to text your list a special offer.  Special offers could cover several things (coupons, discounts, bonuses, etc.)  The key to a successful special offer is that it needs to resonate with your audience.  Make sure it is an offer they will appreciate and take advantage of.
  2. Promote Events–  Text message marketing is a great way to spread the word about upcoming events that you may be hosting (workshops, seminars, open house, etc.).  Your text message can even include a link to the address where the event is taking place, making it easy for people to find the location.
  3. Appointment Reminders–  Send your clients a friendly reminder of upcoming appointments.  This helps to keep everyone on the same page as to when their next consultation or visit is scheduled to take place.  You can send out reminders one week out, one day out, and even one hour before.  This also helps to eliminate missed appointments
  4. Tips–  Send out relevant tips to your clients via text message.  Sometimes just sending helpful and timely tips can be awesome for your clients.  The key is to make sure your tips are relevant and will resonate with your audience. 
  5. Flash Sales–  Text messaging is great to get the word out about a sale that is happening in a very short amount of time.  This type of sale usually occurs within hours (i.e. 9:00 am-1:00 pm, 1:00 pm-9:00pm, etc.).  Because of the need to purchase quickly, text messages are a great way to get the word out about flash sales.  
  6. Surveys/Polls–  Need feedback on a product, service, etc.  Text messaging can be a great way to send a quick poll or survey to get feedback from your audience. 
  7. Welcome Notification–  Welcome new customers, clients, members by sending them a welcome text message.  This is a great way to stand out and show appreciate to your new customer, client, or member. 

Are you using text message marketing in your business?  If so, how are you using text message marketing in your business.  Be sure to comment below and let us know.

Looking for a easy text message marketing platform to use?  Check out EZtexting, an online browser-based mass text messaging software that is affordable and easy to use.

Posted by Nadine Mullings  |  Comments Off on How to Use Text Message Marketing in Your Business  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing