Did you catch the last blog on 3 Powerful Ways to Build your Business in 2019? Our focus word was BUILD which is one of the core foundational elements in the B.E.S.T. Marketing System. This week we are focusing on NETWORK. Watch the video or read the summary to learn Two Key Ways to Build Your Network!
As business owners and entrepreneurs, the 4th Quarter of the year is a GREAT time to end the year strong between the holiday purchasing season and gearing up for the new year! There are so many opportunities to make a sale, but before you plan out your marketing activities for the 4th Quarter, or even for 2019, there are four things you should identify and get clear on in your business.
These four things will help you to be more successful with your marketing efforts, knowing and understanding them will help you to be more effective. Want to know the 4 key things to identify in order to successfully market your business? Check out the video or read the post below:
As an entrepreneur or business owner, there are some aspects of building a business that will be very intimidating. This will differ for each person depending on your personality, but in most cases overcoming those fearful aspects can help you increase your business by leaps and bounds. In this blog post I am taking a look at five common fears that business owners should overcome in order to be successful:
At this time of the year, many business owners, coaches, and consultants are making plans for the new year. Although I know creating a plan is SUPER important, the one thing I think everyone needs to do BEFORE they even start on a business plan, marketing plan, financial plan or any other type of plan for 2017 is to reflect on 2016.
You’ve probably heard it said before that it is important to reflect on what happened this year, but I feel not only should you reflect, but that reflecting should also be the foundation of your planning.
Here are 9 marketing things to reflect on in order to have an AWESOME new year:
As a business owner, coach or consultant, you probably know the importance of MARKETING your business in order to GROW your business. However, there are 1,001 ways to market your business, so how do you know what will work BEST for your business without wasting a lot of time and money?
Networking is an integral part of growing your small business, but most people don’t take the time to make a networking plan. I recently hosted a tele-seminar for Independent Ladies Club called Master How to Develop a Powerful, Diverse Network with guest speaker Coach Kimberly. She shared the reason why networking works is the connections you make, which leads to the relationship you create, and the relationships can help you to grow your business. Therefore, it helps to be very strategic in your networking activities and knowing what types of networking events you would like to attend and who specifically you are looking to meet at these events. Here are six types of networking events that can help you to grow your business:
What types of networking events do you attend and does it help to grow your business?
Have you ever wondered why despite a down turn in the economy, some businesses are still able to attract a lot of customers? Most of the time they have mastered the art of attracting new business. Here are four steps for you to stop chasing new business and start attracting new business:
So be sure that you are not CHASING new customers, but you are ATTRACTING new customers by using the steps listed above. What other techniques do you think helps to attract new customers to your business? Be sure to leave a comment below:
Image Source: Boston North Business Association
I recently hosted a webinar for Independent Ladies Club entitled, “Master the Art of Successful Networking”, the speaker Erika Anderson talked about how networking should be organic and not forced, and we should think of networking as building friendships. This made me think about the top 5 ways to network organically:
1. Treat networking like dating– When you meet someone at a networking event you shouldn’t think of them as someone who should be ready to purchase your product or service today, tomorrow, or even next week for that matter, but someone who you would like to get to know more about and to find out if there is a possible business connection. Just like dating, successful networking takes time and effort to get to know someone on a deeper level.
2. Listen more than you talk– Communication is key with any type of relationship and is especially important when learning about someone at a networking event. Some people have a habit of talking about how great their business is and what a great product they have, and they never take the time to truly listen and learn from the other person. When you truly listen and understand, you get to know what the needs of an individual may be and you can think about how you can help him or her.
3. Make a connection on a personal level– No matter how different we all are, there are usually key things that we can connect on, like hobbies, places we’ve lived, places we’ve traveled to, schools, sports, music, etc. There is always something you can find in common with someone. Try to connect on that personal level.
4. Always think of someone in your network that would be a good referral or referral source for the other person– When you listen carefully, you understand the needs or target market of the other person and you can think about who you know that would be good to introduce them to or connect them with. This is a great way to strengthen your connection with someone by showing you’re making an effort to help them out by introducing them to other people in your network.
5. Strengthen the connection by connecting on social media- more and more people find it acceptable to connect online for networking purposes. If you meet someone at a networking event follow-up with them and deepen your connection by connecting online. I recommend connecting on professional social networking sites like LinkedIn instead of more personal social networking sites like Facebook. It’s a great way to keep the connection going long after the networking event has ended.
As most of us know there tends to be times in our business when we are super busy, and times in our business when we are not as busy. I feel business goes in seasons. Much like the quarterly weather seasons we experience, the business seasons are necessary for us to go through and appreciate.Each season my vary in length and time, but most businesses experience all 4 seasons at some point in the life of their business. The key is to stay focused and realize nothing lasts forever.
I recently hosted a tele-seminar for Independent Ladies Club called 12 Simple Follow-up Steps To Get More Business. The speaker for the tele-seminar, Nancy Matthews, pointed out that people are doing follow-up all wrong. We have all heard the saying the Fortune is in the Follow-up, but how do we really capture the “fortune” or the “business” by following up?
Here are 5 Mistakes most people make when following up to get business:
Want to learn how to follow-up effectively so you can get more business? Check out the 12-Step Follow-up Program by Nancy Matthews and get $100 off the program cost!