Have you ever wondered why despite a down turn in the economy, some businesses are still able to attract a lot of customers? Most of the time they have mastered the art of attracting new business. Here are four steps for you to stop chasing new business and start attracting new business:
- KNOW YOUR TARGET MARKET– Too many businesses are trying to get EVERYONE as a customer. When you focus on everyone, you are really focusing on no one, so the key here is to target a specific type of person or group who would find your product or service EXTREMELY useful. Once you have narrowed down your target market including specific demographics and psychographics, then you are better able to attract that specific person to your business because you know WHO you are looking for. Also, once you understand WHO your target market is, you are better able to communicate with them in a way that shows you understand their needs.
- OFFER SOLUTIONS SPECIFICALLY FOR YOUR TARGET MARKET– Make sure that your marketing message is specifically talking to the needs of your target market. When a person knows that your product of service was specifically designed to alleviate a problem or situation he is having, he is more likely to pay attention to you and your product or service. You have to be able to communicate how your product or service is the PERFECT solution for the problem your target market may be having, but you have to do this in subtle way, not necessarily just saying, “we have the solution”, but by communicating in a subtle way how your product or service provides a solution.
- MAKE YOUR BUSINESS ATTRACTIVE– How does your business look to the public? This means everything from what your business card looks like, down to the look of your website, and even how you present yourself and your business when you are at a function. If your business comes of as unprofessional, unorganized, or confusing, then you will not be able to attract new business. The key is to make sure that every aspect of your business is PROFESSIONAL, your product or service is ORGANIZED well, and your message about what your company offers and how your product of service will help your target market is CLEAR.
- MAKE YOUR BUSINESS KNOWN IN YOUR COMMUNITY– If your target market has never heard of you, it will be hard for you to get their business, so it is important that your business shows up both online and offline in the areas where your target market is, and not only show up, but show up consistently, so people will get to know you and your business and over time will understand more about your business and how it will be beneficial to them.
So be sure that you are not CHASING new customers, but you are ATTRACTING new customers by using the steps listed above. What other techniques do you think helps to attract new customers to your business? Be sure to leave a comment below: