As a business owner, coach or consultant, you probably know the importance of MARKETING your business in order to GROW your business. However, there are 1,001 ways to market your business, so how do you know what will work BEST for your business without wasting a lot of time and money?
When using blogging as a marketing strategy for your coaching or consulting business, it can be helpful to have tools that make your blogging easier and help you to get more traffic to your blog. In my last post, I talked about one of the main tools I use to help me stay organized, consistent and helps with blog traffic. If you missed that post, be sure to check it out.
In this next post in my series of Essential Marketing Tools, I’m sharing some other tools that I use that can help improve the traffic to your blog:
Email Marketing can be a great marketing strategy to grow your business, and is one of the main online marketing strategies that I promote. In fact, in my last post I talked about the ONE thing you can do to get awesome email marketing results.
However, your email marketing will never work unless your email marketing efforts are consistent, and this is an area that a lot of independent business owners, coaches and consultants struggle with staying consistent with their email marketing.
In this post, I will be sharing two key ways you can stay consistent with your email marketing.
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Whether you choose Time-based Autoresponders or Action-based Autoresponders, or a combination of the two, Autoresponders are a great way to stay consistent with your email marketing.
2. Publish a Company Enewsletter/Ezine– Autoresponders are great because they run in the background. However, most of the time the Autoresponder series ends, so you don’t want to rely just on the Autoresponders, you want to make sure that you are also sending out consistent and timely information to your lists, so having consistent frequent emails in the form of a newsletter is a great way to stay consistent with your email marketing.You will have to decide how often you would like to publish your newsletter (i.e. daily, weekly, bi-weekly, monthly, etc.). Once you decide how often you will be publishing a company newsletter it is important to stick to that schedule. Since the beginning of this year, I have decided to publish my company newsletter the 2nd Wednesday of every month, and I have consistently published it that day every month this year (no exception). Sticking to a schedule helps keep you accountable to when your information needs to go out, it shows your audience that you are professional, and it helps to keep your company top of mind.
These are just two main ways that you can be consistent with your email marketing. What other ways have you been consistent with your email marketing? Be sure to comment below.
Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.
As a business owner, coach or consultant, blogging can play a key role in your marketing strategy. As mentioned in my prior post, How to Use Blogging to Build the Know, Like and Trust Factor For Your Business, blogging allows you to build those key factors that can allow you to have an advantage in the marketplace.
In order for your blog to be successful, you need to follow the 5 C’s of Blogging:
Are you currently blogging for your business? If so, what other C’s do you think are an important part of blogging?
As an entrepreneur or small business owner, standing out from your competition is really important. Creating a unique statement that tells why you’re different is good, but as we know, people really like to buy from people they know, like, and trust, and a simple statement as to why you are good, may not be enough.
A great way to establish the know, like and trust factor is by blogging. Blogging is a great marketing strategy because if you consistently blog and promote your blog posts you will build an audience who will begin to know, like and trust you based on the content that you publish.
So let’s break down the way you can use a blog in order to establish the know, like, and trust factor and grow your business:
KNOW
Your blogging goal as an entrepreneur or small business owner is to become known as an expert in your field. People like to buy from people who are knowledgeable, helpful, and show that they care. Through your blog you can become known for providing valuable tips, tools, and techniques in your industry. If you consistently put out good content on your blog and that content is shared, this will help you to grow your “Know” factor.
LIKE
Another blogging goal is for people to get to like you. Your tone, writing style, and the content you provide on your blog should help with the like factor. Keep in mind your goal is not to be liked by everyone, but to be liked by your ideal target audience. When you know who you are talking to, and what their needs are, then you will be better able to create content that resonate with your target audience. Therefore, they will end up liking your content, and therefore, liking you.
TRUST
And lastly, your blogging goal is to build trust with your audience. This is a big one because people may buy from people that they don’t know that well, and may even buy from people they don’t always like, but they have to have a level of trust in you, your company, or your service in order to buy from you, so building the trust factor is really important. You can build trust with your audience by practicing what you preach, by doing what you say you are going to do, by being professional, by being reliable and consistent. When you show up on your blog consistently and provide good information, you are helping to build the “Trust” factor with your audience.
There are many factors why you should consider blogging in your marketing strategy and growing the know, like, and trust factor is just one reason why entrepreneurs and small business owners should be considering blogging. Are you currently blogging for your business? If so, do you feel blogging helps to build the know, like, and trust factor for your business? Share your opinion in the comments below.
Dictionary.com defines a relationship as a connection, association, or involvement. It also defines marketing as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer.
My definition of Relationship Marketing is the activities involved in building a greater connection with your clients, prospects and partners. This strong connection often leads to the sale of products or services, and also increases loyalty to your brand or company.
With that said, Relationship Marketing is a key part of your overall marketing strategy, and should occur both online and offline.
In this blog post I will mention a few activities that you should include in your Relationship Marketing:
ONLINE
In order to build a connection online with your clients, prospects, and partners, it is important to have an online presence. Included in your online presence should be the following activities:
OFFLINE
These are just a few ways you can use Relationship Marketing to GROW your business. What other ways can you think of in which you can use Relationship Marketing to grow your business?