Email Marketing Archives - Page 2 of 4 - Nadine MullingsNadine Mullings

June

20 2017

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )

In this post I will be sharing the third and final powerful type of email marketing you can use to grow your business. If you missed the other posts in this series, be sure to check out: Part 1- Announcement Emails , Part 2- Autoresponder Emails and today’s post is all about Part 3- Automation Emails.

Automation is an advanced email marketing strategy that not a lot of companies are using or using it effectively because it can be difficult to set-up, but once it’s set-up correctly, it can do wonders for your business.

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Posted by Nadine Mullings | Comments Off | in Email Marketing

May

23 2017

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

Let’s continue our discussion on the ways you can use email marketing to grow your business. In the first part of this series, I talked about using Announcement Emails as a part of your marketing strategy. If you didn’t get a chance to read Part 1, be sure to check out the blog post, 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

In this post let’s talk about how you can use Autoresponder Emails to grow your business. An Autoresponder is an email or a series of emails that are automatically sent when someone opts into an email list.

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Posted by Nadine Mullings | Comments Off | in Email Marketing

April

25 2017

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.

There are actually 3 types of email marketing activities that you should consider for your business. In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.

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Posted by Nadine Mullings | Comments Off | in Email Marketing

June

23 2016

3 Reasons You Should Use The World’s Easiest Email Marketing System

Selecting the right tools for your business can really make a difference in the success of your business. Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP). This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more. There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business. So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings | Comments Off | in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants

June

16 2016

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration. A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular. In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

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Posted by Nadine Mullings | Comments Off | in Email Marketing

May

31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants

May

12 2016

3 Types of Email Marketing Campaigns to Increase Your Business

As a coach or consultant, communication is a key part of what you do in your business and is also one of the best ways to grow your business. Whether it’s offline communication methods like networking and speaking or online communication methods like email, social media, and blogging, communication is a key way of spreading the word about your business and what you do.

One of the best ways to communicate with your clients and prospects online is via email. Although people’s inboxes have become inundated with email, it is still one of the best ways to effectively communicate online with your database of clients and prospects.

There are many types of email marketing campaigns that you can include in your marketing effort, but here are three campaigns that I feel are most effective in reaching your audience.

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Posted by Nadine Mullings | Comments Off | in Email Marketing, Marketing, Marketing for Coaches, Marketing for Consultants

April

14 2016

Is Email Marketing Dead?

I remember it like it was yesterday, it was 1998 and businesses were just starting to use this new thing called web-based email. I was working for a financial institution and we were using an AOL email address for business until the IT Department declared that we must use the new corporate email addresses.

In the beginning email was very much considered just a way to communicate with staff and vendors via the Internet. It was mainly used to communicate with other employees internally and a handful of vendors or partners.

However, a couple of years later email started to be considered a viable marketing communication channel for businesses. A way for businesses to communicate with customers and prospects.

Now fast forward almost 20 years later, and email is still an integral part of business communication, but some have been questioning whether it is still a viable marketing channel. Hence the question, “Is Email Marketing Dead?”

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Posted by Nadine Mullings | Comments Off | in Business, Email Marketing

April

07 2016

Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging. One of the key pieces of your email marketing puzzle is your email list. If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan. Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants