Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

Let’s continue our discussion on the ways you can use email marketing to grow your business. In the first part of this series, I talked about using Announcement Emails as a part of your marketing strategy.  If you didn’t get a chance to read Part 1, be sure to check out the blog post,  3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

In this post let’s talk about how you can use Autoresponder Emails to grow your business.  An Autoresponder is an email or a series of emails that are automatically sent when someone opts into an email list.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.

There are actually 3 types of email marketing activities that you should consider for your business.  In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)  |  in Email Marketing

3 Reasons You Should Use The World’s Easiest Email Marketing System

3-Reasons-You-Should-Use

Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants

Email Marketing v. Marketing Automation, Which One Should You Be Using?

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration.  A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular.  In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

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Posted by Nadine Mullings  |  Comments Off on Email Marketing v. Marketing Automation, Which One Should You Be Using?  |  in Email Marketing

7 Key Email Marketing Metrics You Should Measure and Understand

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers.  Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently?  In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings  |  Comments Off on 7 Key Email Marketing Metrics You Should Measure and Understand  |  in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants

How to Spring Clean Your Email List To Improve Your Email Marketing Results

How to Spring Clean Your Email List To Improve Your Email Marketing Results

We hear a lot of talk in the online world about the importance of growing your email list.  Your email list tends to be the core of your business online.  Although this is true, I recently wrote a blog post about Why You Shouldn’t Build an Email ListIf you missed that post, be sure to check it out.

The main point of the post was to suggest that BEFORE you build your list, you should have an Email Marketing Plan because it’s important to know how you want to support the people on your list, and how you plan to monetize your list.  Without knowing these two key points ahead of time, then building a massive list is pointless!

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Posted by Nadine Mullings  |  Comments Off on How to Spring Clean Your Email List To Improve Your Email Marketing Results  |  in Email Marketing, Marketing

Is Email Marketing Dead?

Is Email Marketing Dead?

I remember it like it was yesterday, it was 1998 and businesses were just starting to use this new thing called web-based email.  I was working for a financial institution and we were using an AOL email address for business until the IT Department declared that we must use the new corporate email addresses.

In the beginning email was very much considered just a way to communicate with staff and vendors via the Internet.  It was mainly used to communicate with other employees internally and a handful of vendors or partners.

However, a couple of years later email started to be considered a viable marketing communication channel for businesses.  A way for businesses to communicate with customers and prospects.

Now fast forward almost 20 years later, and email is still an integral part of business communication, but some have been questioning whether it is still a viable marketing channel.  Hence the question, “Is Email Marketing Dead?”

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Posted by Nadine Mullings  |  Comments Off on Is Email Marketing Dead?  |  in Business, Email Marketing

Why You Shouldn’t Build Your Email List

 Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging.  One of the key pieces of your email marketing puzzle is your email list.  If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan.  Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings  |  Comments Off on Why You Shouldn’t Build Your Email List  |  in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants

How to be Consistent with Your Email Marketing

How to be Consistent with Your Email Marketing

Email Marketing can be a great marketing strategy to grow your business, and is one of the main online marketing strategies that I promote.  In fact, in my last post I talked about the ONE thing you can do to get awesome email marketing results.

However, your email marketing will never work unless your email marketing efforts are consistent, and this is an area that a lot of independent business owners, coaches and consultants struggle with staying consistent with their email marketing.

In this post, I will be sharing two key ways you can stay consistent with your email marketing.

  1. Create Autoresponders–  An Autoresponder is a series of emails that are automatically sent over a period of time.  Autoresponders are great because they  help you to automate your email marketing.  The hardest part is mapping out the flow of the email sequence, then creating the initial emails, but once they are created, they will pretty much run on autopilot, so this will help you to stay consistent with your email marketing.  There are two types of Autoresponders-  Time-based Autoresponders and Action-based Autoresponders:
    1. Time-based Autoresponders–  Are a series of emails sent out over a period of time.  A time-based autoresponder series could look like this, someone signs up for an ebook, webinar, checklist, email list, etc.  The person receives an email immediately, then in 3 days, then 7 days, then 10 days, then 20 days etc.  A series of relevant emails are sent over a period of time, hence the name “time-based autoresponders”.
    2. Action-based Autoresponders  Are a series of emails sent based on actions taken by the subscriber.  An action-based autoresponder series could look like this, person subscribes, downloads, or requests an ebook, webinar, checklist, etc.  Person opens email and clicks link.  The action of clicking the link prompts the next email in the series, the person opens the next email, this prompts another email, etc.  This autoresponder is based on the actions the individual is taking, hence the name “action-based autoresponder”

Whether you choose Time-based Autoresponders or Action-based Autoresponders, or a combination of the two, Autoresponders are a great way to stay consistent with your email marketing.

2. Publish a Company Enewsletter/Ezine–  Autoresponders are great because they run in the background.  However, most of the time the Autoresponder series ends, so you don’t want to rely just on the Autoresponders, you want to make sure that you are also sending out consistent and timely information to your lists, so having consistent frequent emails in the form of a newsletter is a great way to stay consistent with your email marketing.You will have to decide how often you would like to publish your newsletter (i.e. daily, weekly, bi-weekly, monthly, etc.).  Once you decide how often you will be publishing a company newsletter it is important to stick to that schedule. Since the beginning of this year, I have decided to publish my company newsletter the 2nd Wednesday of every month, and I have consistently published it that day every month this year (no exception).  Sticking to a schedule helps keep you accountable to when your information needs to go out, it shows your audience that you are professional, and it helps to keep your company top of mind.

These are just two main ways that you can be consistent with your email marketing.  What other ways have you been consistent with your email marketing?   Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

Posted by Nadine Mullings  |  Comments Off on How to be Consistent with Your Email Marketing  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants