Insight

December
19 2016

The ONE thing you should do before the end of the year!

The ONE thing you should do before the end of the year!

At this time of the year, many business owners, coaches, and consultants are making plans for the new year.  Although I know creating a plan is SUPER important, the one thing I think everyone needs to do BEFORE they even start on a business plan, marketing plan, financial plan or any other type of plan for 2017 is to reflect on 2016.

You’ve probably heard it said before that it is important to reflect on what happened this year, but I feel not only should you reflect, but that reflecting should also be the foundation of your planning.

Here are 9 marketing things to reflect on in order to have an AWESOME new year:

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Posted by Nadine Mullings  |  1 Comment  |  in Marketing
December
12 2016

4 Ways to Know if Text Message Marketing is Right for Your Business

4 Ways to Know if Text Message Marketing is Right for Your Business If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.

Those four core strategies are blogging, email marketing, social media marketing, and text message marketing.  All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.

One of the most overlooked of the four strategies is text message marketing.  This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.

Whenever I post about text message marketing I get the most questions, responses, inquiries.  So why are people so interested in text message marketing,  and so few people are using it?

In this blog post I will look into whether text message marketing is right for your business.  Here are 4 things to consider to figure out if text message marketing is right for your business.

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Posted by Nadine Mullings  |  Comments Off on 4 Ways to Know if Text Message Marketing is Right for Your Business  |  in Text Marketing
December
05 2016

How to BEST leverage text message marketing

How to BEST leverage text message marketing

As a coach, consultant, or business owner, text message marketing can be one of the most overlooked and underutilized marketing strategies.  Most people are unsure of how to incorporate text messaging in their business, or how to use it effectively, so they don’t include it in their marketing mix.

In this blog post I will show you how to best leverage text message marketing for your business.  Here are a few examples of how you can use text message marketing effectively in your business:

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Posted by Nadine Mullings  |  Comments Off on How to BEST leverage text message marketing  |  in Text Marketing
November
08 2016

How to Plan for Your Business Success

How to Plan for Your Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year.  Putting together a Simple Marketing Plan can ensure for a more successful year.  Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic.  In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™.  The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings  |  Comments Off on How to Plan for Your Business Success  |  in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants
October
26 2016

Business Mobile App v. Text Message Marketing

Business Mobile App v. Text Message Marketing

Over the last decade or so, smart phones have become an integral part of the lives of many individuals.   In fact, I think it is safe to say that many people would feel a little lost without their smart phones.  I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!

Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.

In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.

So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.

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Posted by Nadine Mullings  |  Comments Off on Business Mobile App v. Text Message Marketing  |  in Marketing, Text Marketing
October
12 2016

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing
October
05 2016

9 Types of Events You Can Host to GROW Your business

9 Types of Events You Can Host to GROW Your business

I recently wrapped up my annual event Purpose, Profit and Passion. The event focused on women living on purpose, with passion and creating, starting, or growing a profitable business.  For the second year in a row, the event was well received and I received sooo much feedback and encouragement to continue to do it again in 2017.

As I mentioned in my blog post, This ONE Marketing Strategy can GROW your business by leaps and bounds, hosting business events can be a really great marketing strategy.  It can help you create brand awareness, promote your business, and become more visible in your community.

Here are 9 Types of Events you can host to GROW your business:

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Posted by Nadine Mullings  |  Comments Off on 9 Types of Events You Can Host to GROW Your business  |  in Business, Business Events, Marketing
September
20 2016

How LinkedIn ProFinder Can Help You Grow Your Business

How LinkedIn Profinder can Help You Grow Your Business

As a coach, consultant or business owner, social media can be a great tool to use to grow your business, but with so many social media platforms out there, it can be hard to decide which platform is right for your business.

If you are building a professional brand and your target audience is professionals, business owners, management level executives, then you don’t want to ignore LinkedIn.

LinkedIn is the world’s largest professional network and currently has over 400 million members, and it can be a powerful social media platform to grow your business if you know how to use it correctly.  The platform allows you to:

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Posted by Nadine Mullings  |  Comments Off on How LinkedIn ProFinder Can Help You Grow Your Business  |  in Social Media
September
13 2016

How Marketing Automation Can Hurt Your Business

How Marketing Automation Can Hurt Your BusinessMarketing Automation when done correctly can be AWESOME for your business.  However, when done incorrectly, it can HURT your business.   So what is marketing automation and how can it HURT or HELP your business?

[Tweet “Marketing Automation when done correctly can be AWESOME for your business. #MarketingAutomation”]

Well, let’s start of by defining Marketing Automation (in my own way).  According to dictionary.com, Marketing is “the total of activities involved in the transfer of goods from the seller to the buyer, including advertising, shipping, storing, and selling” and Automation is defined as “the technique of controlling a process by highly automatic means, and reducing human intervention to a minimum.”

So my definition of Marketing Automation is “the technology used to control the activities involved in the sale of products or services to a consumer by automatic means, with minimum human intervention”

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Posted by Nadine Mullings  |  Comments Off on How Marketing Automation Can Hurt Your Business  |  in Marketing