Last week, our focus was on the importance of tracking your email marketing efforts and we learned 3 Key things you should be tracking with your email marketing. This week our focus word will be TRACK. Tracking allows you to ain a better understanding of what ‘s going on in your business. Today, we will discuss. You may watch the video and/or read the summary below to learn 5 key things you should be tracking in your business.
As a service-based entrepreneur or business owner, there are many things that contribute to the growth of your business including sales and marketing, but how you serve can make the biggest impact to your bottom line.
In this video and blog post I share how you can serve 4 specific groups and how it will help to grow your business. Be sure to unmute the video in order to hear the audio.
Your website is your hub online, the place where you house all of your amazing content and where people go to learn more about you, but did you know that your website could also be a lead-generating machine for your business?
In this blog post and video, I share the ONE strategy you can use to turn your website into a client-getting machine. Be sure to press un-mute to watch and hear the video, or read the post below:
As a business owner or entrepreneur, you probably know the importance of having key systems in your business. Systems that help to make your business more effective and efficient.
Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.
They are different tools that accomplish different tasks. One system helps with your marketing effort and the other helps with your sales effort. However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.
Do you have a business M.A.P.? Wondering what a business M.A.P. is, and why you would need one?
It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.
When you need to go somewhere, and you are not sure how to get there, you need directions. You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car. Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B. The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.
Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination. In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“. With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.
For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there. Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:
a. Attending more networking events
b. Placing ads on Social Media
c. Creating an email campaign
d. Creating an AdWord campaign
a. Joining a referral networking group
b. Looking for referral partners
c. Creating a referral partner program
d. Having a referral incentive
a. Having monthly webinars
b. Having monthly teleseminars
c. Having monthly in-person events
d. Having more one-on-one meetings with prospects
a. Creating sales pages with good content and strong calls to actions
b. Creating emails with good content and strong call to actions
c. Creating videos with good content and strong call to actions
d. Adding testimonials to your website and sales pages
So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business. You can create a plan for each business goal that you have and make adjustments to the actions when necessary.
Have you created your business M.A.P.? If so, what marketing activities do you include in order to reach your goals?
As most of us know there tends to be times in our business when we are super busy, and times in our business when we are not as busy. I feel business goes in seasons. Much like the quarterly weather seasons we experience, the business seasons are necessary for us to go through and appreciate.Each season my vary in length and time, but most businesses experience all 4 seasons at some point in the life of their business. The key is to stay focused and realize nothing lasts forever.