Last week, our focus was Mission and the impact of a mission statement on your business. This week we shall place our focus on how to determine your IDEAL CLIENT AKA who you’re called to serve in the marketplace. Watch the video below, or read the post to learn why an ideal client profile is important to your business.
I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.
Key Points to Consider when Determining your Ideal Client:
- DEMOGRAPHICS – The description of your ideal client to this includes age, gender, race, income, etc. This helps to determine how you market to the ideal client.
- PSYCHOGRAPHICS – What does your ideal client think? What is their personality type? What does your ideal client like? What are they attracted to? What are their social activities? What are their religious preferences?
- PROBLEMS – What problems does your ideal client have? Think about all the problems they have that your product or service resolves.
- SOLUTIONS – What is your solution for your ideal client’s problem? Focus on being the problem solver instead of making the sell.
If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service. Ultimately, you will see an increase in your clients and revenue.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022
